Thu.Mar 17, 2022

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Forget Everything You Think You Know. This is How to Create Loyal Customers

Beyond Philosophy

People ask me a lot if there is a difference between experiences and creating customer loyalty when you are a business-to-business (B2B) organization as opposed to a business-to-customer (B2C) one. The short answer is there isn’t. The long answer is the following newsletter inspired by a recent podcast and a business pickle by one of our listeners. Here’s what Gad’s pickle is: Hello.

Banking 78
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The Cookie Crumbles: The Rise of Zero-Party Data

Alida

What’s better than a great cookie? The customer that made it. Every time.

Data 246
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Throwing Bodies at Gaps in I.T. Systems

dscout People Nerds

Across industries, we run into numerous systematic issues with I.T. The current solution is throwing people at the problem until they burn out and are replaced. How can we change this flawed structure? Service Design.

System 104
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Highly Cited Researchers address the Sustainable Development Goals

Clarivate

Highly Cited Researchers are making a significant impact in sustainability research. In this blog post, we put a spotlight on those focusing on the first two Sustainable Development Goals, No Poverty and Zero Hunger. The Highly Cited Researchers recognition program is produced annually by the Institute for Scientific Information (ISI) at Clarivate with analysis led by David Pendlebury, Head of Research Analysis and Ryan Fry, Senior Product Data Analyst.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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5 Crucial Metrics to Understand User Engagement

InnerTrends

If you think acquiring a customer is the end of the finish line, then you might lose out on 67% of your additional revenue. That’s how much loyal customers can add to your business.

Metrics 98

More Trending

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Maintaining Staff and Improving Speed to Competency During the Great Resignation

Upstream Works

Technology changes impact all facets of a business. For contact centers, this also includes staffing and operations. Digital transformation poses distinct operational challenges for the contact center that go beyond the customer and agent experience; we’ll address two of those challenges here. While contact centers are increasingly turning to Artificial Intelligence (AI) applications for a variety of reasons, these technologies are not a silver bullet for everything, nor are they a complet

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What is a Good Customer Satisfaction Score?

Helpware

Great customer service is no longer just a nice-to-have ideal for companies. Instead, exceptional service is a must for every and can be the differentiating factor that determines success or failure.

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LSA (Learning System Access): Yet Another Way to Learn SAP Commerce Cloud

SAP Customer Experience

On behalf of the CRM & CX Product Learning CoE Team, it is my pleasure to introduce you in this blog post to the LSA offerings of SAP Commerce Cloud. What is it about? Whether you are a business consultant/analyst or a technical developer, we have been offering different Instructor.

System 75
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Creating a masterpiece: Q&A with IFS Champion Mohsin Al-Ruqaishi

Alliance by IFS

IFS Champions are individuals that work within our customer organizations, making change and delivering great moments of service at their. The post Creating a masterpiece: Q&A with IFS Champion Mohsin Al-Ruqaishi appeared first on IFS Blog.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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This is How You Create Loyal Customers

My Customer

TPeople ask me a lot if there is a difference between experiences and creating customer loyalty when you are a business-to-business (B2B). 17th Mar 2022. By Colin Shaw Founder & CEO.

B2B 98
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The unspoken hard truths of CX leadership - and how you can turn them to your advantage

MyCustomer

Engagement The unspoken hard truths of CX leadership.

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Compelling Conversations – Why Agile, Why Now

2020 Research

Register for Compelling Conversations. Why Agile, Why Now. Join us for the next session in our Compelling Conversation webinar series, featuring Steve Mast , EVP, Platforms & Emerging Business. Steve will answer questions around the evolving topic of Agile Research and share tips for how you can effectively take advantage of this approach. Have questions you want us to cover?

Tips 52
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When Implementing Global Programs With a Localized Strategy Yields 25% Increase in Average Order Value

Optimove

One of the biggest fears related to globalization is that it turns us into one giant, homogenous world culture, erasing local identities in the process. This fear comes up often when successful brands enter more and more markets. Which is funny, because if you were to ask these marketers, and specifically their CRM Marketing teams, they would tell you that all they think about is how to localize their brand experiences.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Compelling Conversations – Why Agile, Why Now

2020 Research

Register for Compelling Conversations. Why Agile, Why Now. Join us for the next session in our Compelling Conversation webinar series, featuring Steve Mast , EVP, Platforms & Emerging Business. Steve will answer questions around the evolving topic of Agile Research and share tips for how you can effectively take advantage of this approach. Have questions you want us to cover?

Tips 52
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A Customer Service Greeting Is Essential.

Call Experts

When you contact a business, the very first thing you hear is the customer service greeting. The person on the other end of the line greets you and welcomes you to the conversation. Customer service greetings can be an essential part of any customer experience strategy. Calls are a powerful way to connect with customers, but only if done right! Customer service is all about relationships , and relationships start with your customer service greeting.

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Why You Should Care About Customer Effort Score(CES)

Zonka Feedback

According to Microsoft, 96% of consumers across the globe say customer service is an important factor in their choice of loyalty to a brand. While 68% of customers believe the key to great customer service is a polite customer service representative, 62% think that service insight and knowledge is the key to a great customer service experience.

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7 Best practices for a Customer Journey Map!

CustomerSuccessBox

It’s not always easy to navigate through the customer success process. Customer success, like any other tricky-to-navigate sector, requires a map. A customer journey map can help with this. It’s a document (or set of documents) that outlines when various teams in your company should communicate with customers. Read further to know in detail about the best practices that you should follow for building an effective Customer Journey Map.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Forrester’s Q1 2022 Sales Operations Pulse Survey Results

Forrester's Customer Insights

The average computer monitor, with 1080p resolution, has a grand total of 2,073,600 pixels. Sure, you can still see the image if you’re missing a few thousand pixels, but the clarity isn’t as sharp. Each pixel matters. Similarly, each data point matters in order to give you the complete picture of a market or a […].

Sales 49
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9 Customer Success Playbooks Every Customer Success Team Should Have!

CustomerSuccessBox

Every SaaS business wants to expand and succeed. You should connect your company’s targeted outcomes to your client’s desired outcomes in order to do so in a customer-centric manner. Use the Customer Success Playbook to synchronize those two sets of objectives. As your product evolves, it’s important to provide your customer success team with a successful approach for navigating customer interactions.

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Structure Your Organization to Maximize Martech Investments, Part 1: People & Processes

Merkle

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How is a Product-Centric approach different from a Customer-Centric one?

CustomerSuccessBox

Steve Jobs said, “People don’t know what they want until you show it to them” back then and now Apple promoted the Apple Patently Watch saying, “How to take an ECG ” Do you see the change in the paradigm shift in the way it is marketed at two different points in time? That’s exactly the shift from a product-centric approach to a customer-centric approach !

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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Top Trends Shaping Fraud Management In Asia Pacific

Forrester's Customer Insights

A fragmented regulatory environment and the rapid transition to digital commerce have spurred several enterprise fraud management (EFM) trends in Asia Pacific (APAC). Forrester sees that: Digital commerce drives promotion fraud. Flourishing digital commerce significantly changes consumer behavior, and companies are focusing their marketing spending on online campaigns and promotions.

Trends 26
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Mar 17 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director – SMB Location: Remote, Atlanta, GA, US Organization: ON24 As a Customer Success Director, you will manage and provide escalation and support for CSMs in your group. Manage and develop processes to support a large number of accounts across the team. Support of the CSMs in escalations around questions or issues with client accounts.

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What Accenture’s Strong Q2 FY22 Results Mean For Technology Executives

Forrester's Customer Insights

No, this is not a plug for Accenture. Rather, it is an analysis of what Accenture’s Q2 FY22 results mean for today’s technology executive. Accenture CEO Julie Sweet and CFO KC McClure announced today that Accenture: Grew 28% across the board, with double-digit growth in every region, industry, and service line. Has 36 clients with […].

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Top 10 Loyalty Program Best Practices for B2B Companies

SmartKarrot

B2B businesses need to reward their loyal clients frequently. While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. As per a report by Forrester , by 2023 B2B businesses in the US is expected to contribute up to $1.8 trillion.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Clinical trials and pregnancy: regulators weigh in

Clarivate

Drug developers often face a Catch-22 regarding clinical trials and pregnancy. How feasible is it to establish a drug’s safety for use in a population that may be unwilling or unable to participate in clinical trials? We look at the outcome of a recent Food and Drug Administration meeting and their draft guidance for more information. Experts at a November 2021 Food and Drug Administration (FDA) meeting also wrestled with this theme of clinical trials and pregnancy.

Study 10
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Q&A Part 2: the startup’s guide to Customer Success

ChurnZero

As a follow-up to our well-attended webinar on “ The startup’s guide to Customer Success ” with Jennifer Chiang (the author of the book by the same name), we wanted to get more of our audience’s questions answered. Since we didn’t have the time to get to all the questions that came in during the live webinar, Jennifer took the time to go through and provide her responses to the unanswered questions, so we could share them with you here.

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what is modern day cx?

Esteban Kolsky

that’s a great question, no? it requires some context before it can be answered… and that context involves Michel Foucalt, Tom Siebel, and Ed Thompson. intrigued? stay with me on this one… in the e arly 1990s Tom Siebel started a company that gave birth to what later became CRM. this is critical because the name of the technology and the purpose were extreme antagonistic (at least by today’s standards). you see, CRM was never about the customer (although it had that in th