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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Customers’ combined interactions with your business or product contribute to their overall brand perception too. All of these interactions, combined with the messaging you control, make up a customer’s brand perception. That’s why it’s important to introduce additional measurement tools that reduce bias.

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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

When you start your CX efforts, you need to consider how to measure it. CX managers first determine what a positive customer experience entails for their target clients, theorize and implement changes they believe will have the most impact, and use results to optimize each customer interaction. How Do I Measure Customer Experience?

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How to Create Winning CX Surveys for Bank Customers

InMoment XI

You want to include metrics that measure overall satisfaction and loyalty. These surveys can be tuned to both in-person interactions and online banking. What follows is the secret sauce for a great relationship survey. Interested in learning more on how to do all that?

Banking 493
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Are You Using 1999 Metrics to Measure 2019 Customer Care?

BlueOcean

For example, at first glance, an hour-long phone call with a customer that doesn’t result in first call resolution or a sale appears to be a high-cost, low-efficiency interaction. While Lifetime Customer Value is a critical measure of your customer experience, it can’t by itself tell you what to focus on in your efforts to improve it.

Metrics 219
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How to Control Call Avoidance and Interaction Avoidance

Playvox

Call avoidance , now known as interaction avoidance, denotes the steps an agent takes to avoid handling a customer interaction. It can take time and resources to determine whether actual interaction avoidance has taken place, but, ultimately, identifying instances of interaction avoidance can save your company money.

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Digital Experience: Meeting Customer Expectations

InMoment XI

The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints.

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How to Measure Contact Center Agent Productivity and Five Ways to Boost It

Playvox

Contact Center Agent Productivity Defined Call center agent productivity is based on the efficiency and effectiveness with which your agents handle customer interactions, such as incoming calls, emails, chats, and social interactions. This measurement examines how busy your agents are. What is the occupancy rate?