InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience. The Difference Between Loyalty Marketing Programs and Customer Experience.

Loyalty 260

Loyalty Marketing Loyalty Programs Customer relationships 260

InMoment XI

MARCH 5, 2024

The best way to do that is by being able to understand the vast amounts of unstructured data that come with customer interactions. What is Unstructured Data? Unstructured data refers to information that doesn’t have a predefined data model or isn’t organized in a structured manner like traditional databases.

Data 260

Data Customer Experience Social Media Analysis 260

InMoment XI

MAY 3, 2022

Insurance brands have a unique set of challenges to overcome in order to find the valuable customer experience (CX) data they need to improve experiences. And for insurance CX programs, customer data is a key source of information that can help insurance companies cultivate a growing trust with their consumers.

Insurance 493

Insurance Tips Data Return on Investment 493

Lumoa

FEBRUARY 7, 2023

How do you collect VoC data? Rather than simply addressing the most pressing issues or complaints, VoC enables businesses to make data-driven, customer-centric decisions that result in meaningful and sustainable improvements in the customer experience. Here are just a few examples of data that could be included in VoC.

Analysis 423

Analysis Data How To Customer Centricity 423

IntouchInsight

AUGUST 14, 2023

Loyalty programs can take many forms. From a punch-card style program where customers eventually get an item after a certain number of purchases to subscription-based models where members get exclusive perks. But across each model, the consistent theme is additional value for customers.

Loyalty Programs 281

Loyalty Programs Loyalty Report Customers 281

ShepHyken

FEBRUARY 5, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision? You spend a dollar and earn a point.

Loyalty Programs 84

Loyalty Programs Loyalty Fashion Financial 84

C3Centricity

MAY 30, 2023

If you haven’t already heard, AI is the key to winning customer loyalty today! Chatbots and virtual assistants can also help businesses collect data on customer interactions, which can then be used to improve the accuracy and effectiveness of customised recommendations.

Loyalty 226

Loyalty Marketing Chatbots Touchpoint 226

Comm100

OCTOBER 31, 2023

By combining AI-powered automation and player data, platforms can now offer experiences that resonate with individual preferences and encourage them to engage. Packed with actionable strategies, real-world examples, and industry insights, our guide is a must-read for anyone serious about mastering player loyalty in online gambling.

Chatbots 156

Chatbots Loyalty Engagement Strategy 156

InMoment XI

OCTOBER 19, 2021

In a nutshell, Lexalytics, and Tethr are data analytics platforms focusing on structured and unstructured customer data, as well as solicited and unsolicited feedback. But also in a broader way to be able to connect unstructured and structured data sources to generate insights from within one platform. customer effort).

Analytics 493

Analytics Data Customer Experience Social Media 493

Experience Investigators by 360Connext

FEBRUARY 6, 2024

It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. We want to dispel the belief CX teams need perfect data to move forward. But don’t let data collection and analysis overrun your job. And that’s a problem. Customers are nuanced.

Metrics 270

Metrics Effort Score Net Promoter Score Data 270

BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

QuestionPro Audience

AUGUST 31, 2017

For that reason, consumer-facing companies find it essential to have some type of customer loyalty program. But with so many different loyalty programs out there, how do you know which one is best for you (and your customers!)? Consider these different points as you search for the things you want in a perfect customer loyalty program.

Loyalty Programs 262

Loyalty Programs Loyalty Customers Resources 262

Integrity Solutions

APRIL 19, 2024

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. According to Gartner , customer experience “drives more than two-thirds of customer loyalty” when compared to brand preference or price consideration.

Sales 99

Sales Loyalty Communication Contact Center 99

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

GetFeedback

NOVEMBER 19, 2018

Although there are newer versions of the conversion funnel that track the Retention stage at the end, there’s an even better method of measuring and maintaining customer retention: the loyalty loop. How the loyalty loop works. Create your loyalty loop with customer feedback. Measure customer loyalty with NPS.

Loyalty 220

Loyalty Net Promoter Score NPS Effort Score 220

GetFeedback

SEPTEMBER 18, 2019

Prior to this, we had all read the book, “ The Effortless Experience: Conquering the New Battleground for Customer Loyalty ,” and one question came out of it: Is effortless really enough? . While some data says yes, other research says no. . loyalty doesn’t increase when customers are delighted. Finding no. Finding no.

Loyalty 257

Loyalty Customer Experience Touchpoint Metrics 257

Help Scout

AUGUST 22, 2023

Customer loyalty can suffer after a data security breach. Make sure your company is prepared with a (helpful, human) response plan. Read the full article

Loyalty 57

Loyalty Data How To Customers 57

eglobalis

NOVEMBER 1, 2023

How to boost customer loyalty in a tough economy - Customer Experience The post How to boost customer loyalty in a tough economy appeared first on Eglobalis.

Loyalty 112

Loyalty How To Customers Customer Experience 112

GetFeedback

FEBRUARY 17, 2020

This question is the most basic NPS question and it can yield powerful insights about customer loyalty at key stages of the customer journey. NPS is a key indicator of customer loyalty. Combining your NPS program with the power of Salesforce allows you to get a clearer picture of what your collected data means.

NPS 195

NPS Measurement Loyalty Net Promoter Score 195

IntouchInsight

SEPTEMBER 13, 2023

But we’re closing out summer with some hot consumer data from our regular Flash Points ; pulse surveys of everyday consumers across North America on a wide range of issues affecting customer experiences. It’s hard to believe that fall is right around the corner!

Loyalty 156

Loyalty Consumers Survey Data 156

MyCustomer

JUNE 8, 2023

Evelyn Hamilton discusses the ways in which customer data can streamline the customer experience of travellers, and in doing so, enhance customer loyalty.

Travel 111

Travel Loyalty Customers Data 111

PK

JULY 1, 2020

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. The post Mine your data before you change your loyalty program appeared first on PK. By one metric—retention rate—the retailer’s program was still successful. But while […].

Loyalty Programs 81

Loyalty Programs Loyalty Data Retail 81

SuiteCX

JULY 7, 2017

Customer experience consultancy, Ellipsis, launches first productised data offering off the back of Data Republic’s data exchange marketplace. The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform.

Loyalty 100

Loyalty Measurement Tools Data 100

SuiteCX

JULY 7, 2017

Customer experience consultancy, Ellipsis, launches first productised data offering off the back of Data Republic’s data exchange marketplace. The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform.

Loyalty 100

Loyalty Measurement Tools Data 100

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Perkville

OCTOBER 3, 2022

The data from your loyalty program can be used to enrich your email marketing campaigns and make them more effective. Here's how.

Loyalty Programs 52

Loyalty Programs Loyalty Data Marketing 52

CSM Magazine

NOVEMBER 10, 2023

When it comes to the world of casinos, loyalty isn’t just a virtue but a strategic game-changer. There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how?

Loyalty Programs 52

Loyalty Programs Loyalty Travel Rewards Programs 52

Totango

JULY 6, 2021

Measuring customer loyalty gauges the strength of your client relationships, helping you predict and manage performance. In this blog, we’ll cover what customer loyalty is, why measuring it is important and what KPIs you can use to track it. What Is Customer Loyalty? Customer loyalty is your clients’ commitment to your brand.

Loyalty 110

Loyalty Net Promoter Score Measurement NPS 110

Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. A common method to enhance customer understanding is partnering with other companies through loyalty programs.

ROI 52

ROI Loyalty Data Loyalty Programs 52

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Kayako

APRIL 27, 2017

Which survey will measure customer loyalty and show us who our best customers are and those at risk of churn? Even though the Net Promoter Score (NPS) was designed to measure customer loyalty, it’s limited by capturing overall trends in customer loyalty not why that trend is happening.

Loyalty 181

Loyalty Measurement Net Promoter Score Effort Score 181

Michelli Experience

OCTOBER 24, 2017

“Where Has All The Loyalty Gone? Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? The Erosion of Loyalty.

Loyalty 157

Loyalty Consulting Loyalty Programs Groups 157