Is it Time to Do Away with Market Research Departments?
C3Centricity
APRIL 2, 2018
A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Lack of alignment on important metrics. Step 3: Review the management’s needs in terms of information – besides the financial data they are certainly already receiving.
Let's personalize your content