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What to Measure for Product-Led Growth

Gainsight

If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success. . After all, it’s impossible to improve if you’re not measuring your enhancements. User Sentiment and Feedback.

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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Insufficient staff to measure. Customer profiles.

Marketing 175
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COPC Standards Committee Update: AI in Focus 

COPC

Additionally, it examines the terminology used in the Standard and identifies emerging metrics that are candidates for inclusion. Workforce Management: Accuracy and Data Quality AI analyzes historical data and forecasts call volume with remarkable accuracy, empowering managers to optimize staffing schedules. This

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Making Sense of Our Big Data World: Measurement Scales

Bob Hayes

As part of my series on Making Sense of Our Big Data World, today’s post is on measurement scales. we measure different things and then apply analytics to the numbers to make sense of them. Measurement involves the process of assigning a formal number system to some characteristics of objects or events.

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How to Improve Customer Service with Unstructured Data

Thematic

Last month, I had the pleasure to speak with Jeff Toister (CPLP, Author of “The Service Culture Handbook”) on his webinar on how to improve customer service with unstructured data. As a result, strategic decisions are based on assumptions instead of data. As a result, strategic decisions are based on assumptions instead of data.

Data 59
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Growth and Analytics: How to Enable Product-Led Success

Gainsight

One study by Dimension Data found 84% of companies that worked to improve customer service saw an upswing in revenue. Success metrics have shifted. In SaaS, it’s not enough to measure metrics such as revenue or units sold. Product-led plans make it easier to track and improve these metrics. . Encourage adoption.

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Brand Management: What’s Customer Experience Got to Do with it?

ImprintCX Articles

Unfortunately, the CX industry has backed itself into a corner, with too much emphasis on single-number metrics, checklists for implementation, and producing overwhelming amounts of data, and not enough focus on strategic insights and recommendations, deep human understanding, and practical application.

Brands 52