How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets
C3Centricity
APRIL 9, 2024
It involves understanding the needs, desires, and behaviours of your customers/consumers/clients (C³ – now you know where our company name comes from!) B2B transactions, such as IBM’s enterprise software solutions or Caterpillar’s heavy machinery, involve substantial investments and can extend for months or even years.
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