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Response Bias in CX: How to Get Better Feedback

InMoment XI

Creating and executing the perfect survey that avoids obtaining misleading feedback can be tricky business. For example, if someone asks you how much you exercise, you might be inclined to say four times a week, even if the answer is two. Imagine you’re trying to survey customers who attended a grand opening via email.

Feedback 260
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How Targeted Surveys Help Improve Your Customer Experience (CX)

InMoment XI

One tool is practically synonymous with the customer experience (CX) industry: surveys. Since the inception of the industry, targeted surveys have been seen as a foundational listening and research tool that leverages strategic questions to collect data from a specific group of customers. All that starts with a targeted survey.

Survey 556
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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Customer experience is not a fad or a trend or a buzzy phrase. That’s why the foundational work of defining CX at your organization — through a CX Mission Statement and CX Success Statement — is so critically important to accomplishing real change and delivering on real outcomes through customer experience. of customer experience.

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Digital Customer Experience: The Value of “Slamming” Your Assumptions

InMoment XI

In the world of experience (especially when we’re talking about digital customer experience), we’re constantly making predictions or hypotheses about what the customer is expecting from their experience. But in reality, these moments are really opportunities to slam our assumptions, dive into our feedback data, and improve experiences.

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The Value of Open Ended Feedback

Alida

If someone asks if you like vanilla, chocolate or strawberry ice cream best – and your answer is that you don’t like any of those because you’re lactose-intolerant – you can immediately see how limiting survey questions without opportunities for open-ended feedback are. This builds a relationship between the customer and the brand.

Feedback 147
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Humanizing Customer Feedback: Strategies for Personalized Engagement

SurveySensum

Companies that effectively execute customer experience projects start by concentrating on how they gather and evaluate consumer feedback — Gartner. The emphasis is now on creating personalized experiences that resonate on a personal level, recognizing each customer’s individuality.

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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. Customers expect (and deserve!) If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.