CX Journey

JULY 7, 2015

One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. You map because you need to understand the customer experience; you know that you cannot transform something you don't understand. The map must include more than just what the customer is doing, thinking, and feeling.

Customer Journeys 80

Customer Journeys Exercises Touchpoint Call Recording 80

InMoment XI

NOVEMBER 25, 2021

Customer behaviour prediction—including customer churn prediction—is at the top of our clients’ agenda—and for good reason. Who doesn’t want to be able to predict the future for their customers, employees, and business? However, when it comes to actually improving the experiences of your customers, it becomes more complex.

Case Study 493

Case Study eBook Exercises Customer Retention 493

InMoment XI

APRIL 5, 2024

For example, if someone asks you how much you exercise, you might be inclined to say four times a week, even if the answer is two. Unfortunately, if you aren’t getting accurate data from your surveys because of response bias, you can’t rely on it to improve experiences for your customers and employees. What is Response Bias?

Feedback 260

Feedback How To Survey Exercises 260

Experience Investigators by 360Connext

NOVEMBER 7, 2023

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. Customers expect (and deserve!) If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

Promoter.io

DECEMBER 15, 2016

With Rogue One upon us, we’d like to offer you some sage advice for avoiding the Dark Side of NPS… In a recent post, we showed you how Chime changed the scheduling of their surveys to better align with their customer lifecycle to drastically improve the accuracy of their results. What Chime had discovered was […].

Exercises 40

Exercises NPS Survey Customers 40

Experience Investigators by 360Connext

DECEMBER 8, 2020

I know plenty of people who go through these exercises from a personal and professional standpoint. The same could be said about overall company goals, leadership goals and yes, customer experience goals, too. What was the top priority for our customer experience goals? What was the best thing we heard from customers?

Customer Experience 329

Customer Experience Net Promoter Score Effort Score Exercises 329

Totango

NOVEMBER 10, 2023

As a leader in customer success, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global Customer Success, hosted the lively Hot Takes! We hope so! At Totango Live!

Customer Journeys 97

Customer Journeys Customer Success Exercises Touchpoint 97

Forrester's Customer Insights

JULY 8, 2022

How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.

Exercises 49

Exercises Connections Communication Customer Experience Management 49

Maz Iqbal

DECEMBER 6, 2014

I found myself face to face with this truth, in a recent organisational context, where I find myself acting as an outside advisor on a Customer project. If you find yourself in this ‘place’ and are content with this then stop reading and go do something useful with your life. Some of us are not aware of this.

Exercises 72

Exercises Leadership Employee Engagement CRM 72

Experience Investigators by 360Connext

JUNE 23, 2020

What Does Employee and Customer Empathy Really Mean, Anyway? How about customer empathy? We know that the best brands in the world create empathy for both employees and customers. Think about your best experiences as a customer. Think about your best experiences as a customer. Bring customer stories to life.

Exercises 214

Exercises Culture Employee Engagement Customers 214

Experience Investigators by 360Connext

DECEMBER 1, 2020

Are Customer Journey Maps Really Necessary? The C-Suite had heard her desire to understand customers better, but they couldn’t see WHY that exercise would benefit the company, exactly. They wanted to know why they needed a customer journey map, when they already had: Process maps. Customer feedback dashboards.

Customer Journeys 190

Customer Journeys Examples Roadmap Exercises 190

Lumoa

FEBRUARY 14, 2024

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. Reviewing your existing CX strategy is a good place to start.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

ShepHyken

AUGUST 5, 2020

What gets in the way of creating a great customer service experience for you and/or your organization? Is it a process that is clunky, inconvenient and difficult for the customer? As she moved into this role, she realized the opportunities that would come from providing a better customer experience. Follow on Twitter: @Hyken.

Customer Service 156

Customer Service How To Exercises Customer Service Training 156

Help Scout

AUGUST 22, 2023

Use this guide to train new team members, engage in role-playing exercises, or just refine your own approach to customer service scenarios. Read the full article

Customer Service 80

Customer Service Exercises Training Customers 80

NICE inContact

JANUARY 13, 2020

It’s a daunting exercise each year to calibrate your investments for the next 12 months. As the fiscal year 2019 draws to a close, most business leaders are forced to hoist a familiar bag of bricks, the strategic plan for the year ahead. Where do you spend? Where do you cut?

Customer Experience 156

Customer Experience Exercises Customers Contact Center 156

Beyond Philosophy

MAY 20, 2023

Journey Maps can be useless exercises. Journey Maps are only useless if you don’t include the customer’s emotional journey in them. Emotional journeys are the “squishy stuff” associated with why customers buy from you. However, the result is a customer process, not a journey map. Check it out here.

Customer Journeys 78

Customer Journeys ROI Hotels Exercises 78

ShepHyken

AUGUST 1, 2023

One of them asked us to work with her team on a customer experience initiative that included every company employee. One of the regular assignments for their employees is to share examples of how they created a Moment of Magic® for a customer or colleague. It proves Katie was listening to her customer.

Hotels 117

Hotels Travel Exercises Customer Service Training 117

Kerry Bodine

AUGUST 21, 2020

In-person training won ’ t be back for a while… But the need to understand your customers’ behaviors, needs, and expectations remains as important as ever. To help you drive critical customer-centric decision-making in your organization, I’m hosting two more Virtual Journey Mapping Bootcamps in 2020: October 7 & 8 .

Customer Journeys 177

Customer Journeys Exercises Customer Centricity Training 177

ShepHyken

JANUARY 20, 2021

So, here’s the question to consider: What small change will enhance the experience for the customer, even if it is just by 1%? My friend and client, Jason Bradshaw of Volkswagen in Australia, was tasked with improving the customer experience for the VW dealerships. What happens when a customer calls? Things change.

Customer Service 156

Customer Service Customer Journeys Exercises Touchpoint 156

ShepHyken

MAY 19, 2021

This is simply a positive experience we created for either a customer or team member at Shepard Presentations. It helps us keep customer service “front-of-mind” and is a positive way to start a meeting. By the way, this is the same exercise we teach in our customer service training programs. Because it works!

Meeting 138

Meeting Customer Service Exercises Customer Service Training 138

Gainsight

DECEMBER 19, 2023

A carefully crafted customer journey is not static. If you’re facing the need to revisit and revamp your customer experience, our discussion with Mai Elizer, Senior Solutions Engineer at Comeet , offered invaluable insights into constructing a predictable and efficient customer journey.

Customer Journeys 97

Customer Journeys Roadmap Comparison Exercises 97

Kerry Bodine

APRIL 19, 2020

That means the need to understand your customers’ behaviors, needs, and expectations is greater than ever. To help you drive critical customer-centric decision-making in your organization, I’m hosting a Virtual Journey Mapping Bootcamp on May 19 & 20, 2020. . Exercises focused on your most important customer journeys.

Customer Journeys 177

Customer Journeys Exercises Customer Centricity Interaction 177

Experience Investigators by 360Connext

OCTOBER 17, 2023

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

Leadership 259

Leadership Customer Experience Customer Centricity How To 259

Beyond Philosophy

MARCH 7, 2024

Listen to the podcast: You have a hidden impact on your return on investment for your customer experience management programs. This hidden impact kicks in between a given moment in your customer process and the customer behavior that results from it. She asked the right blokes about this one. However, the opposite is also true.

ROI 78

ROI Return on Investment Exercises Measurement 78

SAP Customer Experience

OCTOBER 2, 2023

SAP Learning System Access (LSA, also known as Live Access) provides you with access to live, fully configured and supported SAP training systems to carry out exercises from within the training content, and experiment beyond.

System 59

System Data Exercises Consulting 59

Horizon CX

JUNE 10, 2022

The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customer journey.

Customer Journeys 130

Customer Journeys System Net Promoter Score NPS 130

Alida

NOVEMBER 25, 2019

An insight roadmap is a plan to keep your organization focused on customer centricity. We’ve seen this approach helpful when starting a new insight community, and as an annual exercise for well-established insight functions. It brings together stakeholders to agree on key objectives that your insight community will inform.

Roadmap 130

Roadmap Customer Centricity Exercises How To 130

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? What is a Customer Persona? A customer persona is a visualization of a representation of your customer.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Experience Investigators by 360Connext

JUNE 28, 2022

I know plenty of people who go through these exercises from a personal and professional standpoint. The same could be said about overall company goals, leadership goals, and yes, customer experience goals, too. What was the top priority for our customer experience goals? What was the best thing we heard from customers?

Customer Experience 143

Customer Experience Net Promoter Score Effort Score Exercises 143

Experience Investigators by 360Connext

JANUARY 26, 2021

What Does Customer Research Mean to You? When you hear the term customer research , what comes to mind? Most organizations have a Voice of the Customer (or VoC) program; maybe that’s the first thing you think of. But those are all types of customer research. What is customer research, really? Simple, right?

Social Media 254

Social Media Contact Center Net Promoter Score Customers 254

Forrester's Customer Insights

MARCH 30, 2020

Value for customer is a customer’s perception of what they get versus what they give up when doing business with a firm. Four dimensions make up the overall value a customer perceives: 1) functional, 2) experiential, 3) symbolic, and 4) economic. But which combination is the right one? The value for […].

Exercises 40

Exercises Customers 40

ClearAction

APRIL 16, 2024

8 Voice of Customer Keys to CX ROI Lynn Hunsaker Voice of Customer is the basis for customer-centricity. Whatever is out of sync with customers costs you a lot in tied-up resources and lost opportunities. Therefore, Voice of Customer should be very good at driving changes to the business, accordingly.

Voice of Customer 62

Voice of Customer ROI Customer Centricity Return on Investment 62

Experience Matters

DECEMBER 18, 2018

It was a great exercise. We have some amazing people across Qualtrics who regularly help organizations master all aspects of XM: Customer Experience (CX), Employee Experience (EX), Brand Experience (BX), and Product Experience (PX). And the trends they shared Read More.

Trends 260

Trends Exercises Employee Experience Course 260

Experience Investigators by 360Connext

FEBRUARY 23, 2021

Customer experience is not a fad or a trend or a buzzy phrase. That’s why the foundational work of defining CX at your organization, through a CX Mission Statement and CX Success Statement , are so critically important to accomplishing real change and delivering on real outcomes through customer experience. Start with the why.

Communication 178

Communication Tips Customer Journeys Customer Experience 178

Experience Investigators by 360Connext

JULY 12, 2022

What does building a Voice of The Customer (VoC) program from the ground up look like? Typically, it’ll start with a general plan on how an organization is going to gather customer feedback — a plan that typically includes Customer Listening Posts. What are Customer Listening Posts? What feedback to gather.

Customer Journeys 143

Customer Journeys Feedback Social Media Exercises 143

Experience Investigators by 360Connext

JUNE 8, 2021

Many organizations are benefiting from leveraging machine learning and artificial intelligence tools to isolate data points that can help predict next actions and future customer desired outcomes. What can a business leader do to look ahead and predict future customer behavior? How to Look for & Consider Customer Experience Clues.

Customer Journeys 271

Customer Journeys Healthcare How To Trends 271

CSM Magazine

MARCH 25, 2024

“The customer is always right” is a timeless phrase. But if your customer is being unreasonable, or worse, abusive, should you simply hang up? Contact center agents are on the frontline of customer interactions, representing the face—or rather, the voice—of a company. Here we explore this complex issue.

Policies 52

Policies Call Center Exercises Contact Center 52