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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. And this is about more than just customer service. That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition.

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5 Strategies to Improve Customer Retention With Social Media

GetFeedback

Although customer retention is cheaper than acquisition, it’s easier said than done. It takes a lot of commitment and dedication to get customers to stay loyal to your business. In this article, we are going to talk about how to use social media to attract and retain customers. But how do you keep customers from leaving?

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What Is Customer Retention + 16 Proven Retention Strategies

Help Scout

Improve customer loyalty with this list of 16 customer retention strategies that are backed by academic research and case studies on consumer behavior. Read the full article

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Case Study: How IVALO.COM Doubled Its Customer Retention Rate In 6 Months

Feedbackly

IVALO.COM boosted their NPS by a magical 41% and doubled the customer retention rate only during the time of 6 months. Feedbackly had a chance.

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5 Tips for Customer Retention

Joe Rawlinson

All too many companies spend much of their energy and budgets on customer acquisition without investing sufficiently in customer retention. Knowing what your customers need and want and actively working to help them reach their goals with your product or service is at its heart.

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Case Study: How Gong uses Community to Fuel ARR and Customer Retention

inSided

In 2021, Gong customers tasked the Revenue Intelligence platform to find a way to bring them together to share and learn from one another. This led Gong’s CCO, Eran Aloni, to implement a community as the central part of its customer strategy.

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Customer retention in the telecom industry – new thinking

TechSee

Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry. This is further underscored by research suggesting that a mere 5% increase in a company’s retention rate can increase profits by 25% to 95%.