Experience Investigators by 360Connext

APRIL 27, 2021

Customer experience is often launched with tactics instead of a strategy. Someone decides “we need a journey map!” or “let’s start a Voice of the Customer program!”. Establish the metrics and milestones you’ll track to know if those efforts were successful. Know your customer and their actual journey.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

ChurnZero

JANUARY 6, 2022

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. In the section below, we outline three strategies that every Customer Success team can use to increase their perception as a profit center. Not so much.

Metrics 98

Metrics Customer Success Customer Journeys How To 98

Experience Investigators by 360Connext

APRIL 23, 2024

If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey. Customer Experience Management (CEM) is a strategic approach that focuses on proactively designing and delivering the entire customer journey to meet or exceed expectations. Strategy First.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Totango

MAY 17, 2023

When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities. The idea that CS can own the entire customer journey is both unrealistic and outdated. Here are three insights I took away from TSIA.

Sales 107

Sales Marketing Sports Customer Journeys 107

Experience Investigators by 360Connext

JANUARY 28, 2020

Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019. Your mission, if you choose to accept it, is to begin at the beginning, build your case, and create a coalition of customer-focused leaders. Of course, it’s not just one metric.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? At this level, you’re also working on developing a customer experience strategy.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. The GTM team uses these insights to determine the best way to work together to set customers up for success and future growth.

Sales 90

Sales NPS Customer Success Customer Journeys 90

Horizon CX

MARCH 19, 2022

So, let me share some insights into some recent customer service journey experiences I’ve had with organizations where AI and the cultural/people integration are being (or not) applied. This is where the fun begins or, to put it more crisply, where the customer journey can take a critical and not so smooth turn.

Customer Journeys 130

Customer Journeys Touchpoint Average Handle Time Survey 130

Experience Investigators by 360Connext

JULY 28, 2020

A customer-centric mindset often flies in the face of traditional business education and legacies. Business plans include sections on Products and Services, Sales, Marketing, Management and Finances. They rarely include the word customer beyond discussing how to acquire them. Are there personas and/or customer segments?

Strategy 225

Strategy Customer Journeys Customer Experience Net Promoter Score 225

InMoment XI

JUNE 5, 2024

Omnichannel CX Analytics: Processes text from surveys, social media, voice, reviews, chat, email, and more to understand VOC, trends, and emerging topics, often paired with metrics to analyze impact and churn. Extended Use Cases InMoment’s platform is not limited to traditional CX analytics.

Analytics 260

Analytics Effort Score Social Media Innovation 260

Wootric CX Blog

AUGUST 11, 2020

In order to ensure shared accountability for product-led growth metrics, start by defining the metrics that matter most within the 5 growth pillars: Acquisition, Activation, Revenue, Retention & Referral. Utilizing Interact’s SaaS Actionable Metrics Framework can help you do this. Tracking Shared Team Accountability.

Metrics 111

Metrics Net Promoter Score Effort Score Touchpoint 111

ClientSuccess

JANUARY 4, 2021

A CSM manages and owns a customer account throughout their entire partnership with a vendor organization, from the minute a sale closes throughout many rounds of renewals. As your team looks ahead to 2021, now is the perfect time to reconsider your customer journey and build more customer-centric stages.

Customer Journeys 104

Customer Journeys Customer Centricity eBook NPS 104

Customer Bliss

JULY 21, 2016

United leadership is important. I’ve been doing this type of work since 1983 (wow), and united leadership — which I regularly call one-company leadership in my books, speeches, and my five competencies — is as important as anything else. (If United Leadership: Necessary to move from talk to action.

Leadership 100

Leadership Chief Customer Officer Customer Journeys Metrics 100

Lumoa

JUNE 30, 2022

The more your company invests in CX systems and teams, the more you’ll feel the positive impact on your customers (and your business metrics). How to sell customer experience across your organisation. It’s okay to start selling CX with generic stats about how valuable customer experience can be across industries.

Customer Experience 277

Customer Experience How To Metrics Feedback 277

Experience Investigators by 360Connext

AUGUST 26, 2020

But as anyone who’s been doing this work knows, customer experience requires so much more than great intentions. In practice, customer experience is messy and complicated: It requires leadership, vision, and strategy. Related: To Master Customer Experience Strategy, Master CX Mindset. Confirm your leadership goals.

Net Promoter Score 143

Net Promoter Score Leadership Customer Journeys Metrics 143

Education Services Group

JANUARY 18, 2022

Customer Success charters are expanding to cover more revenue-related activities, but CS leaders can do more to validate their influence on their company’s overall revenue growth. These are all important metrics to keep in mind as you choose the best KPIs to showcase the results of your CS team’s efforts. The list goes on and on.

Metrics 52

Metrics Customer Success Effort Score Leadership 52

InMoment XI

SEPTEMBER 12, 2023

Sales and Marketing Strategy Analysis: Break down competitors’ sales funnels and marketing campaigns. The Importance of CRM Databases in Competitive Analysis Customer Relationship Management (CRM) databases are essential tools for storing and tracking customer information, interactions, and sales history.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

SuiteCX

SEPTEMBER 25, 2015

Many department heads don’t have the cross-‐functional technology and organizational skills to understand what needs to be done, let alone how to get the leadership on board to plan and execute. Agency-‐driven customer journey maps are often aspirational and not grounded in fact.

Customer Journeys 100

Customer Journeys Customer Experience Leadership Metrics 100

Gainsight

JANUARY 26, 2022

In the era of Customer Success 2.0, the solid force of customer-centricity ensures that no department is isolated within your company, certainly not the Customer Success team. CS adds value to all parts of your business, whether Product, Sales, or Marketing. It can make your company a truly customer-centric organization.

Sales 111

Sales Customer Success ROI Customer Centricity 111

Customer Bliss

JUNE 6, 2018

As “customer experience” has become a hot topic and nearly every industry has embraced it as a priority for their business, it is important that it also become united across your organization. The purpose is to shift to a simple understanding of the overall success achieved when a company earns customer-driven growth.

Strategy 193

Strategy Customer Journeys Chief Customer Officer Leadership 193

SurveySparrow

JUNE 7, 2024

By partially automating the process with AI, conversational analytics can save costs on sales outreach, agent labour, data analysis, and reduce interaction time by up to a third. To help you out, we have shortlisted seven tools that can drastically improve the quality of your sales conversations and customer interactions.

Analytics 52

Analytics Software Tools Analysis 52

Experience Investigators by 360Connext

JANUARY 5, 2021

Employee journey mapping and other techniques can be used to really understand where, how, and when to reinforce the mission. Related: 7 Tips to Improve & Simplify Employee Journey Mapping. Bring customers into your meetings and events. Reporting on customer experience metrics in meaningful ways.

Customer Centricity 190

Customer Centricity Culture Customer Journeys Government 190

Customer Bliss

JUNE 16, 2016

Every senior leadership team and every executive wants a good customer acquisition strategy, a good customer retention strategy, a strong lifetime value per customer, and a good overall customer experience. The first step is actually around leadership development. One-company leadership is just as it sounds.

Leadership 100

Leadership Customer Experience Travel Customers 100

Customer Bliss

MARCH 16, 2016

I talked a bit about this in my book Chief Customer Officer 2.0 , but when discussing the idea of accountable leadership in terms of developing a customer-first, customer-obsessed culture, it all comes down to three major themes (which can further be broken down into a series of actions). Proving it with actions.

Leadership 100

Leadership Chief Customer Officer Culture Metrics 100

ChurnZero

MAY 3, 2022

Across more than 30 playlists, you’ll discover everything you need to know about upsell, launching CS, customer training, CS careers, customer value management, retention and renewals, customer journey maps, health scores, segmentation, QBRs and much more. Start with: What is Customer Experience?

Customer Success 98

Customer Success Customer Journeys Customer Centricity Tips 98

Experience Investigators by 360Connext

AUGUST 17, 2021

Cross-functional leadership is a key factor in leading any customer experience program. That means creating a CX Strategic Council with leaders who are essential to recognizing, identifying, and improving the right moments along the customer journey. . What metric went up? Start with a story. What went down?

Meeting 364

Meeting Customer Experience How To Net Promoter Score 364

Horizon CX

APRIL 30, 2024

Understanding Organizational Transformation Transformation goes beyond incremental improvements; it entails fundamentally altering an organization’s structure, processes, culture, and mindset to adapt to evolving market dynamics and customer expectations. It requires vision, strategic alignment, and relentless execution.

Customer Centricity 130

Customer Centricity Competitive Advantage Culture Customer Experience Professionals 130

CloudCherry

DECEMBER 1, 2018

Customer experience comprises the entire customer journey. Customer success begins from a perspective of doing whatever it takes to make the customer successful. But what about everyone who isn’t your customer? A contextual understanding of each touchpoint requires data from the entire customer journey.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

Totango

NOVEMBER 5, 2021

MH : Within my team, we have about three or four resources to work with Teresa on the digital content because we have a lot of digital messaging that goes out throughout the customer journey. So, that team is kind of like the architect who designs the journey for the customer. We didn’t use any special tool.

Customer Engagement 111

Customer Engagement Customer Journeys Engagement Strategy 111

Horizon CX

JUNE 5, 2023

Reasons for the Perception Gap: Internal Focus: Senior leaders, consumed by internal metrics and operational priorities, may become detached from the reality of customer experiences. Without accurate and timely feedback, leaders struggle to align their perceptions with customer expectations.

Net Promoter Score 130

Net Promoter Score Customer Centricity Effort Score Touchpoint 130

ClientSuccess

AUGUST 18, 2020

Sometimes, however, it can be hard to distinguish which strategic decisions will drive customer value forward and which are just ‘spur of the moment’ choices. This is where the customer journey map comes into play. Thus, the customer SaaS journey – while varied from industry to industry – widely remains the same.

Customer Journeys 74

Customer Journeys Customer Satisfaction Metrics Measurement 74

Quadient

AUGUST 7, 2019

How insurance companies can decide on which CX Metrics to use. Selecting and keeping track of the right Customer experience (CX) KPIs is important. validate whether improvements to the customer experience have taken place. This is further complicated when you consider that the range of possible CX metrics is extensive.

Insurance 52

Insurance Metrics Company Net Promoter Score 52

Bold360

MAY 14, 2020

I once subscribed to the Moses model of CX leadership. I came down from Mount Sinai, slammed my golden tablets of voice of customer data in hand in front of the people, and said…. Transitioning from the contact center to CX leadership. That can wipe out a customer experience initiative’s energy and direction.

Contact Center 52

Contact Center Leadership Customer Journeys Customer Experience 52

Totango

FEBRUARY 23, 2024

Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table. Here are three key takeaways from the podcast.

Chief Customer Officer 92

Chief Customer Officer Customer Centricity Metrics CRM 92

Gainsight

NOVEMBER 15, 2021

Broadly, everyone keeps an eye on the bottom line, but each department prioritizes its specific performance metrics. The reason companies focus on NRR is because it’s much more meaningful than other revenue-based metrics. Gross Revenue Retention (GRR), for example, only measures the customers who renewed their existing purchase.

Metrics 52

Metrics Measurement Customer Success eBook 52

CSM Practice

FEBRUARY 24, 2020

The answer varies for different companies, but the customer success team performance metrics below are an excellent place to start. As a customer success team leader , these metrics provide a solution to demonstrate the value of your customer success team to top executives and other teams. Customer Health Metrics.

Metrics 59

Metrics Net Promoter Score Effort Score NPS 59

Experience Investigators by 360Connext

MARCH 8, 2018

It advertises, but does not build a relationship between companies and their customers. Make it a customer experience—the kind of marketing that builds sales and profitability by being authentic, genuine and in the best interest of customers. Marketing plays a role in customer experience (and vice versa.).

Customer Journeys 125

Customer Journeys Marketing Net Promoter Score Chief Customer Officer 125