The Differences Between B2B and B2C Customer Journey Mapping
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JANUARY 6, 2020
After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . In CustomerThink’s recent CX study, 77% of respondents reported developing a CJM as part of their CX initiative. B2B journey mapping is more complex.
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