Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Ecrion

SEPTEMBER 3, 2020

How to Boost Digital Customer Engagement | Measuring Digital Customer Engagement. Customer engagement has always been a key element of any business marketing strategy. However, the digital age has made it easier and more important to engage with customers in positive ways. Newsletters.

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

InMoment XI

FEBRUARY 12, 2024

What is Integrated Customer Experience (CX)? Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers. With each key component, there is more than meets the eye.

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

ChurnZero

MARCH 28, 2023

As you grow your customer base, you must also dedicate resources to Customer Success. One key to keeping customers is keeping them engaged. What is customer engagement? Customer engagement is the sum of all interactions between a customer and a company. NPS indicates customer loyalty.

Customer Engagement 52

Customer Engagement Engagement Company Strategy 52

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. This allows any component of the architecture to be modified without affecting all other components. What does ‘headless’ mean?

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59

delighted

SEPTEMBER 21, 2021

Whether your business is a startup or in growth or scale mode, attracting, engaging, and delighting your ideal audience is key to not only surviving, but thriving. 80% of future profits come from 20% of current customers. The inbound methodology and customer engagement. Why should you care about customer engagement?

Customer Engagement 81

Customer Engagement Engagement Net Promoter Score NPS 81

InMoment XI

FEBRUARY 1, 2024

Effort Signals Effort signals involve analyzing customer interactions to gauge the degree of effort a customer exerts in their journey. This metric is key in understanding customer satisfaction and loyalty, as higher effort levels correlate with negative customer experiences.

Analysis 260

Analysis Analytics Social Media Loyalty 260

Second to None

OCTOBER 29, 2020

The problem is, even with the needed adjustments, many businesses are still seeing customer churn — and they don’t know why. Your business shifts toward safety, hygiene, and virtual convenience should only make it easier for customers to trust you and work with you. Understanding Customer Expectations in 2020. Here’s why.

Measurement 118

Measurement Customer Experience Consumers Brands 118

CSM Magazine

APRIL 19, 2024

Getting to Know CX Software CX software includes applications and platforms that aim to enhance customer interactions, elevate satisfaction levels, and foster loyalty. The main objective of CX software is to equip businesses with the insights needed to create meaningful experiences for their customers.

Interaction 59

Interaction Software Engagement Net Promoter Score 59

Currency Alliance

DECEMBER 11, 2023

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

BirdEye

OCTOBER 5, 2023

We’ll look at actionable tips to measure brand perception, identify gaps between belief and reality, and outline strategies to align the brand experience with customer expectations. How to measure brand perception? And that influences the customer’s purchasing decisions. How to measure brand perception?

Examples 62

Examples Measurement Brands How To 62

ProProfs Chat

DECEMBER 11, 2020

Customer satisfaction metrics help you back your customer-centric mindset and identify areas (both positive and negative) responsible for leaving an impact on the overall brand experience. Why should you measure them in the first place? Why is it Important to Measure Customer Satisfaction? We couldn’t agree more.

Customer Satisfaction 98

Customer Satisfaction Metrics Measurement Net Promoter Score 98

Lumoa

FEBRUARY 14, 2024

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. Fine-tuning your CX elements is a constant exercise.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

Lumoa

APRIL 7, 2022

The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on. NPS scores can vary significantly from industry to industry.

NPS 208

NPS Net Promoter Score Industry How To 208

Optimove

JUNE 1, 2023

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.

Customer Journeys 98

Customer Journeys e-support Marketing Touchpoint 98

Win the Customer

DECEMBER 11, 2023

In the evolving landscape of business, customer experience (CX) has emerged as the linchpin for success. For senior service managers, the ability to understand, measure, and enhance customer engagement is pivotal. Customer Journey Mapping and Touchpoint Analysis Understanding the customer journey is vital.

Customer Journeys 69

Customer Journeys Management Customer Experience Net Promoter Score 69

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

TechSee

MAY 1, 2022

Customer satisfaction is a key performance indicator (KPI) that measures how well an organization meets customer expectations by rating the level of satisfaction with services or products. Organizations use customer feedback surveys to improve customer experience (CX) and increase customer loyalty.

Net Promoter Score 109

Net Promoter Score Effort Score Customer Experience Customer Satisfaction 109

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Feedbackly

NOVEMBER 17, 2022

Net Promoter Score (NPS) is a glorified metric in the field of customer experience. Sure enough, the simple question of how likely a customer is willing to recommend the business to others captures many aspects like satisfaction, loyalty, and retention rate.

NPS 98

NPS Net Promoter Score How To Touchpoint 98

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

CSM Magazine

APRIL 25, 2024

Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours. Tailored products and services, based on these insights, can significantly enhance customer satisfaction and loyalty.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

NobelBiz

FEBRUARY 14, 2023

Customer Relationship Management (CRM) is a strategy businesses use to manage interactions with existing and potential customers. CRM aims to improve customer satisfaction and loyalty and, ultimately, increase revenue. This information is a cornerstone to personalize interactions and improve the customer experience.

Contact Center 52

Contact Center CRM Measurement Strategy 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

CX University

MARCH 18, 2024

From personalized product recommendations and tailored marketing messages to customized pricing and individualized customer service interactions, hyper-personalization enables businesses to deliver seamless and engaging experiences across all touchpoints. Customer Retention.

Customer Experience 52

Customer Experience Retail Customer Retention Loyalty 52

ProProfs Chat

AUGUST 28, 2019

Emotions are the driving force behind a successful customer engagement strategy. How your product or service offering makes your customers feel is an important determinant of how the end-users will perceive your brand. Importance of Customer Emotions. What doesn’t get measured doesn’t get managed.

Customer Engagement 55

Customer Engagement Engagement Net Promoter Score Customer Satisfaction 55

Lumoa

JULY 21, 2022

This results in a transparent relationship where customers feel heard and appreciated, ultimately establishing a positive environment where each interaction delivers value. . The telecommunications industry is not known for its high-quality customer service. This is a red flag because these customers have several touchpoints.

Customer Experience 236

Customer Experience Telecommunications CEM Customer Journeys 236

ECXO

MAY 16, 2024

This communication is crucial for engaging the whole team to act on customer insights and implement actions quickly. In this way, a customer-centric leader acts as a bridge between the customer’s world and the organization, ensuring insights translate into actionable measures.

Customer Centricity 67

Customer Centricity Leadership Customer Journeys Touchpoint 67

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

delighted

APRIL 19, 2019

Do you know why some customers tend to stay while others go? Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty.

Survey 56

Survey Measurement Customer Experience Effort Score 56

SurveySparrow

DECEMBER 29, 2023

It typically includes identifying customer touchpoints, analyzing current customer interactions, setting clear objectives for improvement, and implementing specific initiatives or technologies to reach these goals. It provides a unique perspective into how customers engage with your brand at each touchpoint.

Roadmap 52

Roadmap Net Promoter Score Customer Journeys Customer Experience 52

Michelli Experience

MAY 15, 2018

This week I will focus on the Don’ts of Customer Experience and next week the Do’s. 5 Things You Should Not DO in the Name of Customer Experience. DON’T Create a Touchpoint Map – A touchpoint map is a visual depiction of interaction points between a customer and a business as told from the business’ vantage point.

Customer Experience 138

Customer Experience Customer Journeys Touchpoint Employee Engagement 138

Retently

MARCH 18, 2024

Through carefully crafted service survey questions, businesses can glean insights into customer sentiment, measure the impact of their customer service team, and understand the shades of customer satisfaction and loyalty. Whether through a simple “How satisfied were you with our service?”

Survey 130

Survey Customer Service Strategy Effort Score 130

Retently

MARCH 14, 2023

By tapping into the voice of the customer , companies can gain a deeper understanding of customer needs and craft meaningful experiences that foster loyalty. Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data.

NPS 143

NPS Comparison Survey Net Promoter Score 143

CloudCherry

MARCH 19, 2019

This requires a massive sea change in the metrics and strategy the profession is currently using to measure their success. While these metrics can help CX and marketing teams tell descriptive stories about the state of the customer’s experience, they aren’t credible when it comes to making business decisions. Don’t delay the process.

Financial 218

Financial Metrics Customer Journeys NPS 218