Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Ecrion

SEPTEMBER 3, 2020

How to Boost Digital Customer Engagement | Measuring Digital Customer Engagement. Customer engagement has always been a key element of any business marketing strategy. However, the digital age has made it easier and more important to engage with customers in positive ways. Newsletters.

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

InMoment XI

AUGUST 23, 2023

Customer experience transformation refers to the strategic and holistic process by which a business fundamentally reimagines and reshapes its entire approach to interacting with customers across various touchpoints and throughout the customer journey.

Customer Experience 260

Customer Experience Omni-Channel Employee Engagement Innovation 260

Oracle

APRIL 3, 2019

Enter customer engagement marketing (CEM). Customer engagement marketing happens when a company uses personalized messaging to move their audience through a sales cycle — changing a lead into a customer and nurturing current customers to become more brand loyal. ” Engaging customers improves CX.

Customer Engagement 99

Customer Engagement CEM Engagement Marketing 99

InMoment XI

JULY 19, 2023

In today’s business landscape, customer experience (CX) has become a critical differentiator. Customers have high expectations when it comes to interactions with brands, and delivering exceptional experiences has a direct impact on loyalty, satisfaction, and overall business success.

Customer Experience 260

Customer Experience Customer Journeys ROI Customer Centricity 260

ChurnZero

MARCH 28, 2023

As you grow your customer base, you must also dedicate resources to Customer Success. One key to keeping customers is keeping them engaged. What is customer engagement? Customer engagement is the sum of all interactions between a customer and a company. NPS indicates customer loyalty.

Customer Engagement 52

Customer Engagement Engagement Company Strategy 52

Lumoa

FEBRUARY 14, 2024

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. Fine-tuning your CX elements is a constant exercise.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

CSM Magazine

APRIL 19, 2024

Getting to Know CX Software CX software includes applications and platforms that aim to enhance customer interactions, elevate satisfaction levels, and foster loyalty. The main objective of CX software is to equip businesses with the insights needed to create meaningful experiences for their customers.

Interaction 59

Interaction Software Engagement Net Promoter Score 59

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

CSM Magazine

JUNE 10, 2022

To stay afloat and ease the burden on call centres, businesses must work on proactively reducing customer service calls. Streamlined workflows and better customer engagement strategies are proven methods of reducing the volume of inbound calls and seeing operational savings — but where to begin? Why are customers calling?

Customer Engagement 52

Customer Engagement Engagement Self Service How To 52

CSM Magazine

APRIL 25, 2024

Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours. Tailored products and services, based on these insights, can significantly enhance customer satisfaction and loyalty.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

Second to None

AUGUST 9, 2019

When recognized and implemented effectively , the emotional factor yields increased customer loyalty and advocacy over the duration of the customer lifetime. In recent years, as the concept of customer experience has gained more relevance, research has exemplified the compelling influence of customer emotion.

Loyalty 83

Loyalty Touchpoint Brands Voice of Customer 83

SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Win the Customer

DECEMBER 11, 2023

In the evolving landscape of business, customer experience (CX) has emerged as the linchpin for success. For senior service managers, the ability to understand, measure, and enhance customer engagement is pivotal. Monitoring sentiment across these channels provides invaluable insights into customer perceptions and sentiments.

Customer Journeys 69

Customer Journeys Management Customer Experience Net Promoter Score 69

InMoment XI

FEBRUARY 12, 2024

Integrated CX vs. CX Integrations While integrated CX and CX integrations may sound similar, they have different meanings and applications for businesses looking to improve their customer engagement. Let’s dive deeper into each one to explore how InMoment achieves customer experience success through integrated CX.

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

LoyaltyPlus

AUGUST 7, 2018

Loyalty software – next generation CRM from LoyaltyPlus. Leading software solutions provider LoyaltyPlus believes local businesses have a unique opportunity to not only enhance existing customer service levels, but attract more business and capture more of the market by leveraging next generation CRM solutions.

CRM 40

CRM Software Loyalty Gamification 40

Feedbackly

MARCH 30, 2023

Think of it as the route a customer takes from the moment they encounter your brand until they decide to repurchase or recommend your products to others. A buying journey typically consists of five main stages; awareness, consideration, purchase, retention, and loyalty. What is customer journey mapping?

Customer Journeys 98

Customer Journeys How To Touchpoint Social Media 98

Retently

APRIL 5, 2024

What sets an exceptional retail customer experience apart? It’s an environment where shoppers feel understood and valued at every touchpoint. Because in a market brimming with choices, the way customers feel about your business can set you apart. Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

ProProfs Chat

AUGUST 28, 2019

Emotions are the driving force behind a successful customer engagement strategy. How your product or service offering makes your customers feel is an important determinant of how the end-users will perceive your brand. Importance of Customer Emotions. Understand and Create Emotional Connections.

Customer Engagement 55

Customer Engagement Engagement Net Promoter Score Customer Satisfaction 55

Feedbackly

NOVEMBER 17, 2022

Net Promoter Score (NPS) is a glorified metric in the field of customer experience. Sure enough, the simple question of how likely a customer is willing to recommend the business to others captures many aspects like satisfaction, loyalty, and retention rate.

NPS 98

NPS Net Promoter Score How To Touchpoint 98

Comm100

AUGUST 1, 2023

Organizations that adopt personalization in customer service understand a customer’s typically do so through customer data, allowing them to understand the customer and even anticipate their needs. The benefits of personalization in customer service are plentiful and impactful. s personalization survey.

Customer Service 159

Customer Service How To Omni-Channel Video 159

Optimove

JUNE 1, 2023

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.

Customer Journeys 52

Customer Journeys e-support Marketing Touchpoint 52

Optimove

DECEMBER 21, 2023

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. Both are crucial for maintaining a positive image, sustaining customer engagement, and optimizing marketing strategies to increase customer loyalty and lifetime value.

Consumers 64

Consumers Survey Brands Marketing 64

CX University

MARCH 18, 2024

From personalized product recommendations and tailored marketing messages to customized pricing and individualized customer service interactions, hyper-personalization enables businesses to deliver seamless and engaging experiences across all touchpoints. Customer Retention.

Customer Experience 52

Customer Experience Retail Customer Retention Loyalty 52

Currency Alliance

DECEMBER 7, 2016

Several years ago, the idea of customer engagement was much simpler. Merchants could interact with customers in-store or could send them marketing materials via post and email. Now it’s difficult to say for sure whether there’s even such a thing as a traditional touchpoint anymore.

Customer Engagement 40

Customer Engagement Engagement Social Media Loyalty 40

Michelli Experience

MAY 15, 2018

This week I will focus on the Don’ts of Customer Experience and next week the Do’s. 5 Things You Should Not DO in the Name of Customer Experience. DON’T Create a Touchpoint Map – A touchpoint map is a visual depiction of interaction points between a customer and a business as told from the business’ vantage point.

Customer Experience 138

Customer Experience Customer Journeys Touchpoint Employee Engagement 138

ClientSuccess

JANUARY 24, 2023

Listening Vectors by Vecteezy Customer success health scoring is one of the most valuable activities SaaS organizations can undertake to evaluate and improve customer engagement, satisfaction, and loyalty. What is a Customer Health Score?

Metrics 89

Metrics NPS eBook Customer Success 89

Experience Investigators by 360Connext

SEPTEMBER 29, 2014

Many executives are interested in improving and understanding customer experience. They want to know how to increase loyalty and revenue and all that good stuff. When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. We have been there.

Customer Experience 282

Customer Experience Social Media Poor Customer Service Loyalty 282

SurveySensum

JULY 7, 2023

And after the delivery of the product they sent a customer satisfaction survey asking about her experience with the delivery process of the product. This is just one touchpoint where Croma interacts with their customer. There comes many more touchpoints where Croma can engage with its customers.

Survey 52

Survey Net Promoter Score Loyalty Programs Touchpoint 52

SurveySensum

JULY 7, 2023

And after the delivery of the product they sent a customer satisfaction survey asking about her experience with the delivery process of the product. This is just one touchpoint where Croma interacts with their customer. There comes many more touchpoints where Croma can engage with its customers.

Survey 52

Survey Net Promoter Score Loyalty Programs Touchpoint 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

ShepHyken

FEBRUARY 18, 2024

I do like the customer experience definition, which is every touchpoint from the first interaction until the customer is no longer doing business with you. While subscription models play a role, a crucial strategy involves identifying customer interests. These are companies who also have significant brand loyalty.

Customer Service 61

Customer Service Net Promoter Score Loyalty Programs Gamification 61

BirdEye

OCTOBER 11, 2023

Birdeye Messaging helps businesses view all client interactions in a unified inbox, leading to a smoother customer experience. Because customer needs can vary from one person to another, insurance companies need to tailor their approach to the individual. Improve your digital touchpoints.

Insurance 111

Insurance Industry Customer Experience Self Service 111

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Optimove

JANUARY 3, 2024

Following these recommendations now will uplevel your personalization efforts, increase customer lifetime value (CLV), and earn your customers’ loyalty for life. Adopt a Customer-Centric Data Strategy Begin your marketing efforts with a customer-centric data strategy as the foundation.

Marketing 59

Marketing Customer Centricity Analytics Touchpoint 59