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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Guest Post: How Next-Generation Loyalty Programs Elevate Customer Experiences

ShepHyken

She writes about next-generation loyalty programs and how they can enhance customer experience. Traditional Loyalty Programs: Limitations and Challenges Traditional loyalty programs , with their focus on transactional rewards and points accumulation, face several limitations and challenges in today’s competitive landscape.

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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52
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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

This interconnected retail context demands a cohesive approach, ensuring that customer experience is consistent and positive, regardless of how or where the customer chooses to shop. Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business.

Retail 78
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Pay with points: unlocking loyalty program value

Currency Alliance

Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards. This is to increase participation among those less frequent customers who are never going to get to a free flight, hotel stay, or iPad.

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The Essential Guide to Digital Customer Engagement

Ecrion

How to Boost Digital Customer Engagement | Measuring Digital Customer Engagement. Customer engagement has always been a key element of any business marketing strategy. However, the digital age has made it easier and more important to engage with customers in positive ways. Newsletters.