Gainsight

DECEMBER 12, 2023

Many leaders say they’re focused on building (or just maintaining) their customer success teams. In this challenging economic environment, customer education and community are seen as nice-to-have extras for down the road. What if you could use customer education and community to scale customer success and do more with less?

Customer Success 52

Customer Success Self Service eBook Customers 52

ClientSuccess

OCTOBER 4, 2022

As a customer success department manager or leader, you’re constantly looking for new tools and solutions to help your team reach the highest output possible. Here are some considerations to take into account when looking for a new customer success platform: 1. So, how are you supposed to choose??

Software 52

Software Customer Success Case Study eBook 52

ClientSuccess

DECEMBER 27, 2022

At the heart of any successful customer relationship is a clear and well-defined path to customer success. Here are key strategies to consider when creating a Customer Success Journey Map: 1. Develop clear tasks, milestones and goals throughout the customer lifecycle.

Customer Journeys 52

Customer Journeys Customer Success Tips eBook 52

ClientSuccess

JUNE 22, 2021

While this means you’ll be able to work in a closer capacity with coworkers, it also means the return of in-person customer meetings. Here are five keys to remember if you’re returning to in-person customer success meetings soon: 1. Is your company transitioning to in-person customer meetings?

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Meeting Customer Success eBook Metrics 52

ChurnZero

JANUARY 15, 2021

Looking back at our Customer Success predictions for 2020 , I can’t help but wonder if our CEO, You Mon Tsang, was gazing into his own crystal ball. Before the pandemic hit, You Mon predicted that Customer Success would undergo its first pressure test. “Be Partner success will be a growing need in 2021.

Customer Success 52

Customer Success Effort Score Self Service eBook 52

ClientSuccess

DECEMBER 20, 2018

There’s nothing quite like the promise of a new year to get your customer success team invigorated and rejuvenated. The beginning of a new quarter and a new year is the perfect time to nail down parts of your customer success strategy that might have been difficult or confusing in the past. Performance Metrics.

Customer Success 49

Customer Success Strategy Customer Journeys eBook 49

CSM Practice

FEBRUARY 15, 2019

On the thirteenth episode of the 1 to 10 podcast, we sat down with Irit Eizips , CEO and Customer Success Evangelist at CSM Practice. What would it be like if you were the customer in your business? Because when your customers succeed, your business succeeds. In a nutshell, this is why customer success is so important.

Customer Success 53

Customer Success eBook Roadmap Customer Journeys 53

CSM Practice

FEBRUARY 15, 2019

On the thirteenth episode of the 1 to 10 podcast, we sat down with Irit Eizips, CEO and Customer Success Evangelist at CSM Practice. What would it be like if you were the customer in your business? Because when your customers succeed, your business succeeds. In a nutshell, this is why customer success is so important.

Customer Success 49

Customer Success eBook Roadmap Customer Journeys 49

ChurnZero

DECEMBER 20, 2019

20 Customer Success Predictions for 2020 . T hat’s why we asked some of the top Customer Success (CS) leaders to share their industry predictions for 2020. Vanessa Hannay , Director of Customer Success, Muck Rack . Making customers happy is no longer good enough. . . The year was 1909.

Customer Success 80

Customer Success Chief Customer Officer ROI Sales 80

ChurnZero

FEBRUARY 28, 2020

Q&A: Digital Customer Success Strategies to Drive User Adoption. Accessing meaningful data points early in the customer journey can be difficult. You can easily miss opportunities to deeply understand your customers’ behavior when your insights depend on those data points.

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Customer Success Customer Journeys Strategy Exercises 64

ChurnZero

JANUARY 10, 2020

As SaaS gets more serious about Customer Success, their representation on the executive and C-suite level will follow (as envisioned in our 2020 Customer Success predictions ; see #2). Based on LinkedIn research, Customer Success r oles saw 34% annual growth —qualifying them as one of the top emerging jobs in 2020.

Customer Success 52

Customer Success Chief Customer Officer Leadership Customer Retention 52

ClientSuccess

JUNE 27, 2018

For Customer Success Managers (CSMs), summer offers both a blessing and a curse. A blessing, of course, because there is no time like summertime, but also a curse because it can be close to impossible to engage with or even get a response from customers. eBooks: Ultimate Guide to SaaS Customer Success Metrics.

Customer Engagement 40

Customer Engagement Engagement Entertainment Case Study 40

ClientSuccess

OCTOBER 10, 2017

Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Research Stage. Evaluation Stage. Onboarding Stage.

Metrics 40

Metrics How To Effort Score Customer Success 40

ClientSuccess

MARCH 20, 2018

Yesterday, March 19th, the 2018 MindTouch Top 25 Influencers and the Top 100 Customer Success Strategist list was announced. I know that Ari Hoffman, Marisa Delao, and many others worked really hard to bring to light the “Top Customer Success Strategists of 2018”. Advice from the Best Customer Success Leaders.

Customer Success 40

Customer Success Competitive Advantage eBook Customers 40

ClientSuccess

AUGUST 30, 2018

Notably, Carine Clark , CEO of Banyan , presented at last year’s premier customer success leadership event in Sundance, Utah, and her message was both powerful and practical. The rest of the company includes your CEO, which, in Carine’s opinion, shouldn’t be as hard as many customer success teams expect.

Leadership 40

Leadership Customer Success eBook Culture 40

ClientSuccess

SEPTEMBER 15, 2018

While it’s clear why Customer Success should be involved in executive initiatives and C-Suite planning, the reasoning behind including other departments in customer success strategy planning may take a little explanation. Three Reasons Why Marketing Needs a Seat at Your Customer Success Strategy Meetings.

Customer Success 40

Customer Success Strategy Marketing eBook 40

ClientSuccess

NOVEMBER 22, 2021

Customer Engagement. Collecting data and insights from each of these channels – and then sharing it with the necessary teams – ensures that your team can proactively act on the information you have and be a true Voice of the Customer. . eBook: 5 Ways To Surprise & Delight Your Customers. Social Media.

Marketing 52

Marketing NPS Voice of Customer Effort Score 52

ClientSuccess

SEPTEMBER 26, 2019

But gaining new customers is a hard process, costing about five times as much as retaining an existing customer. . That’s one of the reasons why so many businesses focus on retaining the customers they’ve already gained. But how do you keep your existing customers coming back for more?

Customer Retention 49

Customer Retention Tips Net Promoter Score Metrics 49

SmartKarrot

DECEMBER 2, 2020

Women in customer success are taking over the town and converting every milestone which was once considered as surreal. Customer Success as a niche is highly competitive and caters to a large volume of masses. Catherine Blackmore, GVP, Customer Success, Oracle Marketing Cloud. Source: Pexels.

Customer Success 17

Customer Success Customer Journeys Contact Center Leadership 17

Gainsight

APRIL 13, 2022

In this article, we dig into the product-led approach and list the four ways it can lower your customer acquisition costs. What is customer acquisition cost? Customer acquisition cost (CAC) is a metric that tells you how much your company is spending to bring in a new customer.

Handbook 52

Handbook User Experience eBook Resources 52

ClientSuccess

JULY 31, 2019

If customer success professionals can agree on one thing, it’s that customer churn is inevitable. While most CSMs will try their hardest to deliver amazing customer experiences, make data-backed account decisions, and escalate issues wherever applicable, there are always problems that are just out of reach.

Metrics 49

Metrics eBook Customer Success Customers 49

ChurnZero

FEBRUARY 14, 2020

As a thoughtful touch, their Customer Success Manager will include a handwritten, personal note. Reclaim the lost art of putting pen to paper to let your customers know it’s real. Customer Engagement (Testimonials, Referrals, Feedback). Upcoming Webinar: Digital Customer Success Strategies to Drive User Adoption.

Customer Journeys 64

Customer Journeys Net Promoter Score Case Study B2B 64

SmartKarrot

JANUARY 5, 2021

The evolving field of Customer Success owes its origin and rapid rise to a passionate community of pioneers, proponents, and practitioners. Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today.

Customer Success 21

Customer Success Chief Customer Officer Leadership B2B 21

Playvox

AUGUST 11, 2022

Related Article: 8 Benchmarks To Improve Your Live Chat Metrics. Unfortunately, this is one of the major issues customer success teams have reported to us when it comes to chat tagging – that it just doesn’t happen at all. Related eBook: The 2022 QM Success Blueprint: Improve & Monitor Your Contact Center Agents.

Report 83

Report Analytics eBook Data 83

Confirmit

OCTOBER 18, 2018

By investing in customer retention strategies (e.g. through a loyalty program), you can increase CLV (Customer Lifetime Value) as well as your chosen customer retention statistic or metric – the longer customers stay loyal, the more they tend to spend. Confirmit can prove it! Learn More.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

ClientSuccess

JANUARY 5, 2018

Yesterday, David Skok , General Partner of Matrix Partners , published a great customer success article called Top Two Reasons for Churn. In this article, Skok discusses how failure to onboard a customer successfully and how loss of the champion who drove the purchase are two of the major reasons for churn.

Customer Journeys 40

Customer Journeys eBook Customer Success Feedback 40

Influitive

JUNE 14, 2016

What sets this new era in marketing apart from the “modern” is an earth-rumbling shift away from mass-reach metrics and click-this-to-do/get-that strategies. Keep up with the rising role of the customer marketer. This free eBook features insights on: The role of the customer marketer: Then vs. now.

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eBook Connections Conference Marketing 60

ClientSuccess

OCTOBER 25, 2021

Knowing how to identify these indicators, which metrics to track for each, and how to gauge success is critical for any customer success team looking to set themselves up for long-term success. Leading Indicator 1: Customer Engagement. Average customer rating (or score) of onboarding effectiveness.

Customer Success 64

Customer Success Metrics eBook Measurement 64

SmartKarrot

FEBRUARY 21, 2023

The biggest change that account management has had to factor is the convergence of 3 key factors: Value orientation in service delivery and measurement Impacting customer’s key metrics (as opposed to internal metrics) Partnering with the customer as opposed to being a vendor.

Management 10

Management Customer Success eBook Exercises 10

ClientSuccess

SEPTEMBER 28, 2022

As a SaaS CSM, what metrics are you tracking to give you a sense of customer satisfaction? You’re probably looking at NPS, survey feedback, and engagement rates to understand better how a customer is feeling and what they are thinking about your team and your product. Why should CSMs track product metrics?

Customer Success 52

Customer Success Metrics eBook NPS 52

ClientSuccess

OCTOBER 12, 2020

If there is one thing that customer success managers have learned throughout the ups and downs of 2020, it’s that there is no such thing as being too prepared. The best way to stay on top of changing customer sentiments and shifting account goals is to put proactive strategies in place to better handle these kinds of situations.

Customer Success 59

Customer Success Customer Journeys eBook Leadership 59

ClientSuccess

JANUARY 4, 2019

For SaaS customer success teams having a 360-degree view of customer health is vital to renewal and expansion success of their customers. Customer success health scoring is also one of the hottest topics on the minds of customer success leaders around the world. We will help you below.

Metrics 53

Metrics ROI Net Promoter Score NPS 53

SmartKarrot

MARCH 15, 2022

The sales-led growth organizations don’t take customer success and other aspects into account. If someone becomes a customer if they read a blog, watch a video, or download an ebook- it is marketing-led growth. HubSpot uses content to engage customers and bring them onboard. Marketing-led Growth.

Sales 10

Sales Marketing Customer Retention B2C 10

ClientSuccess

MAY 15, 2019

Welcome to our blog series CSM from the Trenches, a community for frontline Customer Success Managers (CSMs) that discusses trends, best practices, and advice for the frontline. Being on the CSM frontline allows us to directly influence the success of our clients. I love that; as our clients are successful, we’re successful.

Customer Success 45

Customer Success Chief Customer Officer Leadership Culture 45

ClientSuccess

MARCH 29, 2021

This will be critical when it comes time for things like communicating with customers via video calls, tracking customer engagement through a CRM platform, and submitting IT requests. Your team can streamline this step by leveraging a customer success management platform to house all of your customer data in a single place.

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eBook Leadership CRM Customer Success 77

ClientSuccess

FEBRUARY 27, 2018

Customer success isn’t limited to a single department. Every single person at an organization touches the customer lifecycle , whether it’s marketing at the pre-buying stage or product in the adoption stage. This is a strategy principle we call “Customer Success as a Culture.”.

Customer Journeys 40

Customer Journeys Metrics Case Study Customer Satisfaction 40

ClientSuccess

MARCH 27, 2017

When it comes to customer success, there are many ways for organizations to be successful. In past posts, we’ve explored different models of how to set up teams , what metrics to use when measuring retention and churn, how to align the department with other teams, and even how to onboard customers to a product.

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Customer Success Net Promoter Score NPS Metrics 46