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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

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Guest Blog – How Social Media Chatbots Can Help Businesses Target and Generate Leads

Comm100

While many brands have implemented chatbots through live chat, it’s now becoming increasingly popular and easy to do so on social media too. First Things First, Why is it Important to Optimize Your Social Media Presence? Luckily, social media can work in your favor. Better Visitor Conversion Rates.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. The next step is to take a long view when looking at customer relationships.

Analytics 260
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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Interviews, social media presence, and customer feedback surveys are another way to gauge how your brand equity is performing. Brand equity could help increase your profit margins and how customers view your brand, so it’s an important aspect of your business to nurture. Increased ROI. Build Relationships.

Brands 492
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260
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Integrated CX: The Complete Guide

InMoment XI

While surveys are an important first step, to get a comprehensive analysis of your VoC, you need data from all channels including: Call transcripts Emails Employee feedback Online chats Reviews Social media Surveys Support tickets For example, imagine a customer named Sarah who frequently shops at an online clothing store.

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Why You Should Aspire to Drive Customer Lifetime Value—Not ‘Just’ Upsell Customers

InMoment XI

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Expanding your data repertoire to such sources as purchasing data, location-tracking data, web searches, social media, and online reviews is a must.