Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Online-to-offline.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Confirmit

OCTOBER 18, 2018

Preventing customer churn is also in essence the main objective of most customer experience programs, and often the most tangible one as linking customer loyalty to revenue from repeat business and positive word of mouth is a well-established way to fund CX improvement efforts, like the development of a new customer loyalty program.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

BirdEye

APRIL 25, 2023

Optimize your ads with compelling headlines, descriptions, and location-based targeting. And be sure to collect and analyze the metrics to measure ROI. Loyalty incentives programs Creating a rewards system for customers is a great way to boost loyalty and repeat business.

Social Media 98

Social Media How To Advertising Sports 98

BirdEye

MARCH 24, 2023

For example, a model may outline the expectations for a strategic partnership that’ll increase revenue for both partners. For example, the average cost per click for a Facebook ad was $0.27. If the customer has hesitations, document them and create counterpoint questions. Build a strong customer referral program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer. For context, Monzo turned over £2.65m GBP last year ($3.3m

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

OpinionLab

MARCH 12, 2015

But if your approach is to merely review what people are saying on your site, you’ll most likely fall into one of the following mindsets: We don’t get enough feedback on the site to be representative of our customer base. It would be a full-time job to sift through all the feedback to find the valuable insights. Immediate Action.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

SurveySparrow

JANUARY 14, 2020

Your customers are your most valuable asset, especially if you are a small company. Growing your customer base will always be one of the most important objectives in every stand-up meeting. Businesses spend thousands of dollars on lead generation so that they can welcome new customers into their fold.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. embedding loyalty mechanics across the business. More on this below.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

ProProfs Chat

MAY 6, 2020

Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics. Digital Customer Experience Statistics. Customer Experience ROI Statistics. Customer Experience Through Social Media. Customer Experience & Engagement Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Thematic

MARCH 27, 2024

Targeted Action for Maximum Impact Not all customers leave for the same reasons, and generic retention strategies are rarely effective. The point values and risk thresholds must be calibrated based on your historical churn data and business goals. Your equation should be tailored to your business's most relevant data points.

Effort Score 62

Effort Score Analysis Feedback Net Promoter Score 62

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

SmartKarrot

OCTOBER 28, 2020

As a result, the companies have to sometimes bear the cost of maintaining unprofitable customers which is detrimental to their business. CPA allows companies to evaluate their customers and know how beneficial it is for them to keep the customers. Marketing to the right segment. Enhancing operational efficiency.

Analysis 10

Analysis Groups Resources Loyalty Programs 10

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. For example if….

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. For example if….

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. can reveal the specific triggers leading to a customer’s interaction with your business. Cater to customer preferences and improve customer satisfaction.

Survey 78

Survey Social Media Advertising Analysis 78

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. For example, Target, one of the top US retail chains, improved its pickup sales with an omnichannel campaign. This data will help you create individual experiences for customers.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

BirdEye

APRIL 7, 2023

Some standard marketing KPI examples are leads, revenue, return on investment, etc. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. In such cases, we recommend that larger businesses track their ROI separately for each location, campaign, and business vertical for an accurate picture.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

BirdEye

OCTOBER 27, 2023

What are the elements of customer acquisition? Customer acquisition metrics 7 popular customer acquisition channels for businesses Case study: Customer acquisition strategy example of Complete Care FAQs about customer acquisition Boost customer acquisition rates with Birdeye What is customer acquisition?

Strategy 58

Strategy Social Media Multi-Channel Advertising 58

BirdEye

DECEMBER 8, 2023

Optimize your website for local search Optimizing your website for local search is crucial because potential customers often turn to search engines for carpet cleaning services in their area. For example, Stanley Steemer, a renowned carpet cleaning service, optimizes its website for local search by including location-specific keywords.

Tips 58

Tips Strategy Marketing Social Media 58

ClearAction

OCTOBER 1, 2018

A loud warning siren can be heard in study after study showing customers’ and managers’ perceptions to be static over time and lower than desired overall. For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

OCTOBER 27, 2017

Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Unfortunately, the customer loyalty sector has not kept pace. How do we define greater liquidity in loyalty programs?

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Pointillist

JUNE 15, 2018

The answer isn’t acquiring two new customers. Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Build Effective Loyalty Programs. Image Source: www.sas.com.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Comm100

JUNE 13, 2018

This helps increase buyer confidence, and push customers through checkout faster. Digital payment methods also help retailers address a more global, increasingly mobile customer base during the shopping season. Give your customers peace of mind by enacting liberal return policies. It’s All About Shipping.

Tips 130

Tips Self Service e-support Social Media 130

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Demand performance-based KPIs. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Pointillist

MAY 23, 2018

Journey discovery reveals how many customers were converted on a new credit card offer after a personalized email, having ignored the offer at first. Trigger-based Engagement. For example, you could automatically communicate with a customer via their preferred communication channel (e.g. Real-time Personalization.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

SurveySensum

MAY 11, 2023

Customer satisfaction and loyalty are 2 driving factors for retail businesses as they depend heavily on repeat customers and positive word-of-mouth recommendations to drive sales and grow their customer base. Here are some examples of Retail Survey Questions you can ask customers.

NPS 52

NPS Retail Net Promoter Score Effort Score 52

Thematic

NOVEMBER 13, 2018

Not to mention Zappos customer service ! These are great examples of companies that take their customer experience seriously. If they care this much about their customers you better also, if you want to stand a chance in today’s competitive market. You might have access to lots of customer feedback without realizing it!

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101