InMoment XI

JANUARY 25, 2024

When it comes to creating your customer experience strategy, and deciding which partner to execute that strategy with, it is always important to look at third-party research. The Magic Quadrant evaluates technology providers in a specific market based on their ability to execute and their completeness of vision.

Strategy 260

Strategy Roadmap Innovation Technology 260

InMoment XI

JANUARY 30, 2024

Did you know that 92% of CEOs agree that customer experience (CX) improvements have a direct impact on their bottom line? It’s clear that a customer experience program is no longer a luxury, but a necessity. Consumers are more likely to become repeat customers if they have great experiences.

Customer Experience Management 295

Customer Experience Management Software Customer Experience Management 295

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Comm100

APRIL 10, 2024

AI is reshaping countless industries and services, and customer service is one such area that is changing for the better. We will also consider how AI algorithms are used to process customer data patterns to predict their service requirements – dealing with issues before they even arise.

Customer Service 221

Customer Service Chatbots Analytics Customers 221

TechSee

MARCH 1, 2021

But the days of relying on sales staff to entice customers to re-open their wallets are coming to an end. The rise of new digital engagement channels is making it easier than ever for Customer Service staff to do the (selling) deed, while pushing the CX to the next level. When he’s not to profit centers. Intent prediction.

Sales 124

Sales Technology Customer Service Chatbots 124

InMoment XI

SEPTEMBER 29, 2022

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. Whether it be transactional surveys , online reviews , or a market research report about your customers, the data you collect needs to not just be analyzed, it needs to serve as a road map of future business decisions.

Banking 493

Banking Retail Data Omni-Channel 493

CSM Magazine

NOVEMBER 28, 2022

In fact, they’re the most loyal customers of all. This makes them a valuable customer base for businesses looking to tap into this segment’s spending power. However, it also has unique needs that must be considered when building a customer base in this category. The military community is a loyal one.

Customer Base 52

Customer Base Loyalty Brands Customers 52

InMoment XI

JANUARY 4, 2024

It can be argued that the customer experience is more important in retail than any other industry. The retail customer experience is also a complex one. In order to master the retail customer experience, you first need to understand the whats, the whys, and the hows. What is the Retail Customer Experience?

Retail 260

Retail Customer Experience Effort Score Social Media 260

BirdEye

NOVEMBER 21, 2023

This constant pursuit of innovation demands staying ahead of trends, adapting to evolving technologies, and ensuring the business is profitable. Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results.

Marketing 109

Marketing Social Media Advertising Tips 109

West Monroe

FEBRUARY 18, 2024

Now is the time for banks to reconsider their approach to and strategies for consumer lending, transforming the business lines to serve customers more effectively and operate more efficiently than in the past. It's important as ever for banks to proactively invest in their consumer lending businesses to retain (and even expand) market share.

Consumers 52

Consumers Technology Strategy Banking 52

Alida

APRIL 5, 2017

Long after the Affordable Care Act spurred a shift from fee-for-service to value-based , patient-centric care, many health care providers are still at a loss. Enter: The kings of customer-centric service, interaction and engagement—retail brands. Smartphone and personal computer buyers have countless options on the market today.

Retail 154

Retail Customer Base Strategy Rewards Programs 154

TechSee

APRIL 3, 2018

Customer churn in the age of information is a fact of life for every business in every industry. Customers have unprecedented access to data, enabling easy comparisons of alternatives, as well as hassle-free provider changes with a simple click of a button. Customer churn formula. The price of a high customer churn rate.

Customer Retention 141

Customer Retention Technology Strategy Analytics 141

ShepHyken

OCTOBER 30, 2020

This week we feature an article from Esther Lowde, a Marketing Executive at telbee. She writes about how businesses can utilize modern voice technology to create a better experience overall for their customers. What is the best way to improve relationships with your customers? 2 Voice Technology Improves Accessibility.

Technology 133

Technology Customer Service Guidelines Chatbots 133

BirdEye

JULY 5, 2023

Customer acquisition is one of the biggest challenges and expenditures for businesses. However, constantly acquiring new customers without investing in strategies to retain them can prove quite harmful to the bottom line. To first time customers turn into loyal customer, it is important to invest in building relationships with them.

Examples 98

Examples Strategy Marketing Social Media 98

SmartMessage Blog

FEBRUARY 25, 2024

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

Examples 52

Examples Marketing Automotive Fashion 52

QuestionPro Audience

FEBRUARY 12, 2018

Market research is one of the most effective ways to gain insight into your customer base, competitors, and overall market. The goal of conducting market research is to equip your company with the information you need to make informed decisions.

Marketing 239

Marketing Consumers Study Innovation 239

Kayako

OCTOBER 5, 2018

With the use of technology on the rise, the customer experience landscape has changed forever. Long wait times and slow responses are no longer acceptable and have a huge impact on customer satisfaction. Immediate gratification and meeting high customer expectations are paramount. Website Live Chat. Find out why.

Customer Satisfaction 121

Customer Satisfaction Technology Customers Wait Times 121

Comm100

OCTOBER 30, 2020

Now it’s time to take the next step – choose the best chatbot platform for your website and significantly improve your customers’ and agents’ experiences. We’ll cover some of the best AI chatbot technology in the field, then give you some tips on how to make your final decision. Ready to explore the best chatbots of 2020?

Chatbots 147

Chatbots Technology Social Media ROI 147

Optimove

MAY 31, 2023

The holy grail of customer marketing is serving each customer the best possible offer in the optimal time, channel and place. Each person has unique wants, needs and preferences, and the ideal marketer should be able to cater to each one on his or her own terms.

Technology 52

Technology Analysis Groups Customers 52

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Strategy Marketing Gamification 52

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 57

Marketing Advertising Social Media Tips 57

Comm100

JANUARY 29, 2021

Now it’s time to take the next step – choose the best chatbot platform for your website and significantly improve your customers’ and agents’ experiences. We’ll cover some of the best AI chatbot technology in the field, then give you some tips on how to make your final decision. Ready to explore the best chatbots of 2021?

Chatbots 131

Chatbots Technology Social Media ROI 131

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

Customer Engagement 196

Customer Engagement Engagement Marketing Fashion 196

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 52

Technology Customer Engagement Engagement Loyalty Programs 52

SmartMessage Blog

FEBRUARY 4, 2024

What is Market Segmentation? At its core, market segmentation is the strategic process of dividing a diverse and heterogeneous target market into distinct and manageable segments based on specific characteristics.

Examples 52

Examples Marketing Resources Groups 52

Optimove

JUNE 1, 2023

Customer marketing has the power to transform businesses and change bottom lines. Leading business consultants such as Gartner and Forrester consider customer loyalty a top priority for marketing decision-makers worldwide. Why Market to Existing Customers? more monthly transactions than new customers.

Marketing 52

Marketing Multi-Channel Analytics ROI 52

Comm100

NOVEMBER 15, 2022

There’s no doubt that telephone remains a stalwart customer service channel. In Salesforce’ latest research, they found that 57% of customers prefer to engage through digital channels. Secondly, today’s consumers have high customer service expectations that traditional telephone and email support can’t deliver.

Omni-Channel 210

Omni-Channel Chatbots Social Media Software 210

CSM Magazine

JANUARY 27, 2023

In today’s day and age, technology is evolving at a never-before-seen rate, providing organizations with fresh and creative options – from customer relations to inventory management. Get ready to dive into the world of technological advancements in business operations and discover what innovations have been made!

Consumers 52

Consumers Technology Management Self Service 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Steve DiGioia

JUNE 26, 2023

We have studied ways to best serve our customers ad nauseam. We use numerous metrics to gauge customer sentiments. We sit through seminar after seminar to learn the latest tactics to enhance the customer experience and spend thousands of dollars on certification courses signaling to our peers our “expertise”.

Customer Centricity 195

Customer Centricity Course Culture Metrics 195

CSM Magazine

OCTOBER 12, 2022

From chatbots to augmented reality, businesses are using technology to create a more seamless and enjoyable customer experience. Here are 25 ways that technology is revolutionizing the customer experience. One technology that is starting to gain traction in the customer experience space is Augmented Reality.

Technology 52

Technology Self Service Customer Experience Customer Journeys 52

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. With the advent of digital technology and social media, customer expectations are higher than ever. Businesses must navigate these waters carefully to build a loyal customer base.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

Gainsight

OCTOBER 4, 2023

Users have an expectation in today’s Customer Success Management Platform market that their vendor will have gen AI built into their platform in a meaningful way, but many vendors simply lack maturity with AI. It’s the most advanced, first-to-market AI solution for CS. Takeaways: AI-generated summaries of all customer feedback.

Net Promoter Score 52

Net Promoter Score Self Service Marketing Analytics 52

Optimove

OCTOBER 20, 2022

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value.

Customer relationships 52

Customer relationships Consumers Marketing Social Media 52

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 111

Trends Marketing Social Media Advertising 111

Optimove

MARCH 28, 2023

Acquisition marketing is a critical component of any successful growth strategy. But during a recession, acquiring new customers can be an even trickier endeavor. On the one hand, brands facing a challenging economic downturn work with limited resources in a competitive market. Where We’re At Consumers are spending less.

Marketing 52

Marketing Return on Investment Analysis Social Media 52

Totango

JANUARY 22, 2024

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. At the intersection of product, customer, and business insights, CS is uniquely positioned to steer businesses through these changing environments. Most expect to see CS emerging as a growth engine.

Customer Success 95

Customer Success Consulting Customers Leadership 95