Forrester's Customer Insights

APRIL 26, 2024

Industry-specific customer relationship management (CRM) is a hot space these days. Almost every CRM vendor has an industry CRM strategy. Forrester defines Industry CRM as: Cloud […] Forrester defines Industry CRM as: Cloud […]

CRM 28

CRM Industry Customer Relationship Management Customer relationships 28

Comm100

APRIL 2, 2024

Customer satisfaction (CSAT) scores are a vital metric for any business trying to track and improve their customer service and support. The scores provide a snapshot of how satisfied your customers are with your products or services, indicating areas of success and those needing improvement.

Strategy 238

Strategy How To Wait Times Customer Satisfaction 238

Lumoa

FEBRUARY 14, 2024

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. Reviewing your existing CX strategy is a good place to start.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

Forrester's Customer Insights

AUGUST 15, 2023

Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester fielded a survey to ask CRM decision-makers around the world about different aspects of their company’s overall CRM strategy.

CRM 48

CRM Customer Relationship Management Data Customer relationships 48

ijgolding

APRIL 9, 2020

For over eight years now, I have been travelling around the globe, sharing knowledge with people on how to deliver the customer experience (CX) as robustly and effectively as possible. I have met thousands of committed and dedicated professionals who are passionate about doing what is right for people – customers and employees.

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

Forrester's Customer Insights

JANUARY 25, 2022

CRM strengthens customer relationships, drives company revenue, and as such becomes a C-level priority. CRM technology expands into adjacent tech areas as it broadens its mandate. Insights from CRM uplevel customer and employee engagement, driving operational excellence.

CRM 49

CRM Contact Center Employee Engagement Customer relationships 49

Forrester's Customer Insights

AUGUST 7, 2022

The global customer relationship management market is projected to grow from $63.91 This second wave CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity. Companies use CRM to support […].

CRM 48

CRM Customer Relationship Management How To Customer relationships 48

Forrester's Customer Insights

SEPTEMBER 9, 2020

CRM is widely used by companies both big and small. As CRM moved to the cloud, business leaders in charge of sales, service, and marketing drove the purchase. Gone are the days when it was purchased as a monolithic on-premise application. Today, it is almost exclusively deployed in the cloud.

CRM 65

CRM Sales Marketing Company 65

ShepHyken

OCTOBER 6, 2023

He writes about the strategies and tools to build customer loyalty. Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. Providing Exceptional Customer Experiences Creating exceptional experiences at every touchpoint of the customer journey is vital.

Loyalty 62

Loyalty Tools Social Media Loyalty Programs 62

Comm100

MAY 4, 2023

However, there is one factor that can be lost within digital banking which many customers still long for. Real time communication Live chat lets banks communicate with customers in real-time, providing immediate assistance and support. Personal, human interactions. This is where live chat comes in.

Banking 130

Banking Customer Experience Multi-Channel Video 130

Comm100

NOVEMBER 13, 2022

A Complete Guide to Omnichannel Customer Service. The state of customer service is always changing, and brands must keep up. Customers now use an average of nine different channels to connect with companies, and they expect the support they receive on these channels to be fast, convenient and personalized. CHAPTER 4.

Omni-Channel 226

Omni-Channel Customer Service Chatbots Social Media 226

Forrester's Customer Insights

APRIL 1, 2021

For a 30 year old technology category, it is amazing to see the CRM industry continue to grow at a staggering rate. Because CRM is at the heart of every business that wants to compete on customer experience. It enables companies to access 360-degree views of customers in real time to drive reliable, trusted, […].

CRM 64

CRM Trends Engagement Industry 64

Lumoa

MAY 5, 2022

Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing.

Strategy 277

Strategy Customer Experience How To Analysis 277

CSM Magazine

MARCH 13, 2024

Activewear brand, Sweaty Betty, has achieved transformational success by partnering with customer experience (CX) experts Sabio Group to overhaul its customer service experience. Overall, the enhancements empowered customers to engage with the brand on their channel of choice – whether self-service, email, web or chat.

Omni-Channel 52

Omni-Channel Groups Self Service Customer Experience 52

Forrester's Customer Insights

OCTOBER 4, 2022

Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. Eighty-two percent of enterprises use CRM. It is valued at $63.91 billion today and projected to grow to $145.79 billion by 2029, at a CAGR of 12.5%. Yet when I surveyed hundreds of business and IT […].

CRM 48

CRM Management How To Survey 48

CSM Magazine

FEBRUARY 19, 2024

With competition fiercer than ever before, the ability to fully understand and cater to customer needs isn’t just ideal, it’s imperative. Enter the concept of a 360 Degree Customer View — a strategy that enables businesses to compile a comprehensive profile of their customers by gathering data from various touchpoints.

Customer Centricity 52

Customer Centricity Social Media Customer Relationship Management Customer Satisfaction 52

CSM Magazine

OCTOBER 25, 2023

As a result, physical retailers must offer something truly special to entice and retain customers. Key Components of Effective Customer Service Training The human interaction that a retail store can offer is a huge advantage. Comprehensive training is essential for effective customer engagement.

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52

Oracle

APRIL 8, 2021

Welcome to Experience TV, a LIVE show on social channels about the economic revolution we’re living through, the Experience Economy, where brands compete on the quality of their customer experiences. Nominations are due April 16 – don’t miss your chance to be recognized for your great customer experience efforts during 2020.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

NobelBiz

MAY 21, 2024

While the role of call centers is crucial in customer service, companies often choose between inbound and outbound call centers. An inbound call center primarily handles incoming calls from customers seeking assistance, information, or support. Each of these call centers come with unique functionalities, benefits, and challenges.

Call Center 52

Call Center Contact Center Effort Score Average Handle Time 52

Survicate

DECEMBER 11, 2018

Are you struggling to sell more because you have to rely on poor CRM data? Wondering if a CRM survey could help uncover the customer insights you miss? Fact: 72% of companies question the accuracy of their customer information. What is a CRM Survey? How do CRM surveys differ from other customer polls?

CRM 40

CRM Survey Data How To 40

CSM Magazine

AUGUST 10, 2017

Being customer led makes for better businesses. While digital advances mean that the customer’s world is being inexorably re-imagined, the customer needs to be kept close. True insight organisations are building market share by taking customers away from un-insightful, non-listening, non-responsive businesses.

Customer Insights 40

Customer Insights Customer relationships CRM Comparison 40

LoyaltyPlus

AUGUST 4, 2017

The Gap – Who is my customer? Today, a key business challenge is to manage customer relationships effectively by understanding customers and their habits. To engage customers and leverage data for improved and targeted marketing campaigns is always a challenge. The Functional Architecture of CRMPlus.

Customer relationships 40

Customer relationships Engagement CRM Social Media 40

Survicate

DECEMBER 11, 2018

Are you struggling to sell more because you have to rely on poor CRM data? Wondering if a CRM survey could help uncover the customer insights you miss? Fact: 72% of companies question the accuracy of their customer information. What is a CRM Survey? How do CRM surveys differ from other customer polls?

CRM 40

CRM Survey Data How To 40

SurveySparrow

FEBRUARY 22, 2024

Customer retention is one of the crucial aspects of business. Since it’s plain as sky that it’s harder to acquire a new customer than to retain one, most companies go retention. Let’s start by understanding the key features a customer retention software must have. And for this, customer support and feedback tools are essential.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Forrester's Customer Insights

JUNE 14, 2023

Industry CRM is a clear choice in economic downturns for companies that are looking to get sustainable value from their tech investments. Our data at Forrester backs this up: Industry solutions grow at a compounded annual growth rate of 13.9%, a rate faster than horizontal customer experience tech.

CRM 26

CRM Financial Industry Data 26

Forrester's Customer Insights

MAY 3, 2023

Uncover how to reduce tech debt in your CRM operations by understanding your CRM footprint, the CRM vendor landscape, and mapping a strategy to business outcomes.

CRM 26

CRM How To Strategy Customer Relationship Management 26

InMoment XI

MARCH 26, 2024

Reviews are also an important source of valuable feedback about your products, services, and overall customer experience. Why Ask Customers for Reviews? When you deliver experiences that customers love, they won’t hesitate to vouch for you. Learning how to request a review is a great way to perform customer outreach.

Examples 260

Examples Brands Strategy How To 260

Forrester's Customer Insights

MAY 1, 2023

They must balance the need to better serve customers against pressures to reduce headcount. Forrester sees more companies turning to industry CRM to help manage these journeys. Companies must make decisions to modernize while navigating a challenging economic climate. Our data backs this […]

CRM 26

CRM Industry Management Data 26

West Monroe

JUNE 11, 2018

As customer behavior and expectations evolve, having a constant pulse on needs and emotions is critical to delivering a valuable experience and creating long-term customer relationships. We see five keys to ensuring that customer insights drive value for the organization.

Customer Insights 40

Customer Insights Self Service Analysis Feedback 40

ChurnZero

DECEMBER 14, 2022

This is a guest article by Joel Passen , co-founder, Sturdy , a customer intelligence platform designed to help teams improve products, relationships, and revenue. B2B SaaS businesses haven’t invested heavily enough in tools and technologies to help them better understand their customers. What is customer intelligence?

Survey 98

Survey Customers B2B CRM 98

Magellan Solutions

JULY 11, 2023

In today’s competitive business landscape, excellent customer experiences are crucial for small and medium enterprises (SMEs) to succeed. Embracing customer experience outsourcing strategies is a game-changer for maximizing customer engagement. SMEs must prioritize customer satisfaction and loyalty to have an edge.

Customer Experience 75

Customer Experience Customer Journeys Net Promoter Score e-support 75

Kustomer

JUNE 1, 2023

Using customer data to create a personalized customer experience is one of the top customer service trends of 2023, according to Forrester. By organizing data from all customer interactions such as purchases, queries and issue resolutions, your brand can deliver personalized CS throughout all stages of the customer journey.

Data 78

Data Customer Service CRM Customer Service Strategies 78

Forrester's Customer Insights

FEBRUARY 4, 2020

What is CRM? It’s not SFA (sales force automation) and it’s not marketing automation – although many use CRM to reference these two technologies. that is to support customers through […]. . that is to support customers through […].

CRM 40

CRM Technology Sales Marketing 40

NobelBiz

NOVEMBER 6, 2023

Contact centers serve as the lifeblood of customer service for countless businesses, and the integration of intelligent automation holds the key to unlocking their full potential. Let’s quickly dive into the automation toolkit that’s transforming the customer service landscape.

Call Center 105

Call Center Self Service Contact Center Customer Service 105

Forrester's Customer Insights

FEBRUARY 25, 2020

Lately, we’ve received many questions about whether customer relationship management (CRM) vendors, specifically Salesforce, can do the same things that customer feedback management (CFM) platforms and voice-of-the-customer (VoC) specialists can do. The short answer is no.

CRM 36

CRM Customer Relationship Management Customer relationships Feedback 36

Tricia Morris

AUGUST 21, 2015

The top challenges organizations say they face in delivering a superior customer experience are: (1) consistency across channels, (2) ensuring that all inquiries are responded to and documented, and (3) utilizing customer data to identify trends. Customer experience is how a customer feels about a company over time.

CRM 40

CRM Customer Focused Self Service Conference 40

Forrester's Customer Insights

MARCH 24, 2022

CRM is a foundational front-office technology. Enterprises originally used CRM to provide operational efficiencies for sales, marketing, and customer service organizations. Today, CRM is undergoing a second wave of adoption, where it’s used more broadly to support customers through their end-to-end journeys.

CRM 26

CRM Sales Technology Marketing 26