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Key Challenges CRM Marketers (Shouldn’t) Face in 2023

Optimove

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And some still compile customer receipts individually to determine which email each should receive. And still, many marketers continue to do it.

CRM 98
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CRM Hack: Cross-Sell Principles

Optimove

Of course, it’s a pretty useful CRM tactic in other verticals. Retail marketers in eCommerce can benefit from cross-selling just as well if done right. Cross-selling a customer to purchase from a more profitable category is one of marketing’s holy grails and can have a positive long term change in customer LTV.

CRM 98
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DIY CRM Tip: Uncover Customer-Value Segments

Optimove

By clustering customers based on multiple attributes, retailers can provide more relevant and personalized offers to their very different customer segments. Although most retailers cluster customers using attributes such as preferred category or recently purchased product, other more advanced options exist.

CRM 98
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Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

In retail, the customer is king. It is common knowledge that the retail industry thrives on positive customer interactions and feedback, so when reviewing the ways in which organizations can grow and remain competitive in their field, it is vital to craft plans that revolve around optimizing the customer experience.

Retail 119
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Transforming Retail Experiences: 5 Retail Personalization Examples Backed by Customer Feedback

SurveySensum

According to Salesforce’s third edition of the State of the Connected Consumer Report , 64% of customers expect tailored experiences based on their preferences. Customer feedback is an invaluable tool that empowers retailers to create exceptional, personalized experiences that keep customers coming back for more.

Retail 52
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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park.

Retail 52
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The Power of Personalization in Retail Customer Experience

SurveySensum

That’s the power of personalization in online retail. Personalization in retail is not a new concept but it is a concept that retailers still fail to grasp. But why is personalization such an important strategy in ensuring a positive customer experience in retail? What is Personalization in Retail?

Retail 52