NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS?

Social Media 99

Social Media Analytics Tools Marketing 99

NetBase

MARCH 20, 2019

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

Social Media 40

Social Media ROI Measurement How To 40

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS?

Social Media 85

Social Media Analytics Tools Marketing 85

NetBase

OCTOBER 8, 2019

Every brand could stand to do better on social – and not just from a social marketing standpoint. Each company can be found somewhere on the social media maturity spectrum and its sophistication (or lack thereof) comes with different challenges and opportunities. Social media continues to grow in importance.

Social Media 57

Social Media Marketing Report Brands 57

CSM Magazine

JANUARY 25, 2021

This list of excellent marketing courses will help one to start their education in this field, learn a particular skill, expand their knowledge, or get an industry-recognized certification. You’ll learn the fundamentals of marketing, customer segmentation, metrics, and pricing strategies. The Complete Digital Marketing Course on Udemy.

Course 52

Course Marketing Social Media Analysis 52

Beyond Philosophy

FEBRUARY 6, 2019

Both firms agreed that the Customer Experience Industry as a whole was not showing any significant increases or ROI. Only a small number of companies can demonstrate in actual figures an ROI connected to Customer Experience efforts. The metrics you choose should line up with your actions and the goals you are trying to meet.

ROI 154

ROI Customer Experience Strategy Customers 154

NetBase

JULY 22, 2019

Social Media Analytics , powered by Next Generation AI , comprises several techniques and tools. When combined, they provide a thorough understanding of your place in the social landscape, as well as the audiences you most want to target. Social Media Analytics Strategizing Starts Here. Updated July 2019.

Social Media 61

Social Media Analytics How To Entertainment 61

NetBase

NOVEMBER 2, 2018

How else will you know if you’re on track to achieve your goals, or in need of a course correction? Furthermore, how will stakeholders feel about investing in the social analytics tools you need if there’s no proof they’re worth it? Here are some questions to ask when considering ROI expectations: What Are Our Business Goals?

ROI 60

ROI Analytics Measurement How To 60

NetBase

JULY 24, 2019

Part 4 of our Social Media Analytics Guide contains all the info you could ever need about why competitor analysis is crucial, and what it entails. Deeper metrics – Though comparing likes, mentions and retweets might make you think you’re winning (or losing), you really don’t have all the facts if you stop at superficial metrics.

Social Media 78

Social Media Analysis Tools Effort Score 78

Lithium

AUGUST 3, 2022

Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. Today with the widespread use of various social media, this task is even more challenging. Many executives today struggle to see the value and the ROI of sinking time and resources into marketing.

ROI 52

ROI Marketing Social Media Advertising 52

CSM Magazine

MAY 4, 2021

These include online advertisements, social media marketing, and blogging, to name a few. In terms of digital marketing, ROI relates to the cash spent on a marketing campaign against its results. That said, measuring and improving digital marketing ROI is an entirely different ball game. Establish your ROI goals.

ROI 52

ROI Tips Marketing Metrics 52

Lithium

AUGUST 17, 2022

Proving ROI in marketing takes a vastly different approach than the next day's Metrics. The vast number of platforms people interact with is rapidly ballooning into a complete social media circus. Khoros’s marketing labels were created to help cut through the fog of social media. There is T.V.,

ROI 52

ROI Marketing Social Media Analytics 52

BirdEye

APRIL 24, 2023

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. Channels: Inbound marketing primarily utilizes content marketing, blogs, and social media.

Marketing 93

Marketing Social Media B2C Advertising 93

Opinionator

JANUARY 8, 2021

The ROI (return on investment) of customer experience for a business is undeniably high. Calculating the ROI of CX is usually measured as a ratio between net profit over a set period and the cost of the initial or recurring CX investment. Methods and Steps in Calculating the ROI. CX ROI Calculator.

ROI 52

ROI Customer Experience How To Customer Journeys 52

NetBase

JANUARY 1, 2019

Lloyds Banking Group is one example of a brand that uses dashboards to look at the performance of paid content on social for the sake of comparisons to survey-based research. They know surveys can result in participants saying what they think a brand wants to hear, but on social those insights are unfiltered.

Social Media 62

Social Media Tips Banking Sports 62

BirdEye

APRIL 7, 2023

By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Marketing key performance indicators or KPIs are metrics you can measure to see if your campaigns are going as per plan to achieve the set goal. We completely understand the feeling. But do you know what to look for?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

C3Centricity

APRIL 2, 2018

Thanks to social media and websites, the IoT (Internet of Things) and smart products, companies are inundated with information these days. A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Lack of alignment on important metrics.

Marketing 175

Marketing Handbook ROI Social Media 175

BirdEye

MAY 8, 2023

Search engines value time on page metrics and good writing will keep your audience on your site for long. Knowledge in analytics helps improve your customer’s experience, increase your marketing ROI and inform your future marketing endeavors. Social media campaigns spark interactions with customers and generate leads.

Marketing 98

Marketing Social Media Multi-Channel Leadership 98

Retently

AUGUST 3, 2023

Starbucks and Apple chose to focus on improving the qualitative metrics (empathy, support, look-and-feel, etc.), Unlike traditional marketing channels like advertising, referral marketing has a much better impact and ROI. It allows them to build brand loyalty while letting them enjoy huge profit margins.

Customer Experience 148

Customer Experience Net Promoter Score Effort Score Social Media 148

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Younger demographics might be more reachable via social media, while professional audiences might engage more through email or LinkedIn.

Survey 78

Survey Social Media Advertising Analysis 78

ProProfs Chat

APRIL 17, 2020

But without numbers or metric data in hand, coming up with any new strategy would only consume your valuable time. For example, you need access to metrics like NPS, average response time and others like it to make sure you come up with relevant strategies that help you retain more customers. So, buckle up. 1: Customer Churn Rate. #2:

Metrics 95

Metrics Measurement Customer Success Net Promoter Score 95

GetFeedback

JULY 19, 2019

But too often we turned this exciting idea into a program of surveys that led to metrics that led to discussions about metrics that led to…not the powerful changes we expected. Of course, you need leaders across your organization to really take actions that get results. How will you act on your VoC feedback on an ongoing basis?

Customer Journeys 230

Customer Journeys Effort Score Net Promoter Score How To 230

GetFeedback

MARCH 21, 2019

The customer talks about your product on social media. A “con” of the metric that is often cited is that while NPS tells you how customers feel about your company overall, it doesn’t directly drill down to the specifics as other surveys do. In turn, this data can help you capture ROI (ie. Analyze the NPS numbers.

Customer Journeys 186

Customer Journeys NPS Data Net Promoter Score 186

Ecrion

JULY 17, 2019

That’s why it’s critical to proactively define the customer metrics that are most important to your business and measure progress on them over time. Read on to learn about the most crucial customer service metrics that businesses across industries use to evaluate their success. Personalization is key to customer experience management.

Metrics 55

Metrics Self Service Customer Service Call Center 55

Thematic

NOVEMBER 28, 2019

Over the course of Fall 2019, we surveyed 150 CX professionals. The survey itself was conducted by Thematic, in collaboration with the Customer Experience Professionals Association (CXPA), and publicized through our social media, CXPA and our friends & influencers in CX space, such as Annette Franz and Maurice FitzGerald.

Report 100

Report Survey ROI Net Promoter Score 100

Comm100

SEPTEMBER 6, 2022

Three great ways to figure the answer out: Book a demo with one of our live chat specialists to discuss your setup Input your details into our Live Chat ROI Calculator to find out the optimal setup Continue reading this blog! Another metric that you can use to see how your staffing plan is doing is customer satisfaction levels.

Guidelines 209

Guidelines Customer Satisfaction Report Average Handle Time 209

CloudCherry

JANUARY 21, 2020

VoC leaders also see an uptick in customer and employee engagement metrics. Overall, companies with mature VoC programs achieve higher scores on critical CX metrics–including customer effort score (CES), and Net Promoter Score. Identifying essential CX metrics and tracking them regularly can help programs stay on course.

Effort Score 195

Effort Score Feedback Net Promoter Score Survey 195

QuestionPro Audience

JULY 26, 2018

Once a detailed view of your audience appears, you might find yourself modifying your creative project, from colors to language, especially when it comes to specific social media channels. It’s a trap to create without some benchmarks or a return-on-investment (ROI). HAVE A GOAL. Yes, ole Leonardo had very tangible goals. .

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

inmoment

OCTOBER 3, 2018

When it comes to metrics, the human race is a little obsessed. We measure our weight, height, IQ, wealth, and now our followers on social media. Those of us in customer experience (CX) take metrics even more seriously, and for good reason. That impact can only be shown with the right metrics.

Metrics 40

Metrics Case Study Social Media Groups 40

Lithium

JUNE 27, 2022

This social channel has exploded in use since 2020, with over 1 billion current users and growth unmatched by any other social media today. Unlike the more traditional social media channels, what is required to read TikTok's metrics goes far beyond Twitter or any Meta social channels.

Analytics 52

Analytics Engagement Social Media Video 52

SurveySensum

AUGUST 22, 2023

Upgrade ROI. Updates reflecting user wishes get higher adoption rates, boosting ROI. Monitor Customer Experience Metrics Monitoring customer experience is akin to taking your business’s vital signs. These CX metrics provide invaluable insights into customer sentiment. Be precise with features. Avoid guesswork.

Feedback 52

Feedback Strategy Net Promoter Score B2B 52

Helpt

FEBRUARY 14, 2024

This data comes from various sources, including social media, transaction records, and IoT devices, offering a goldmine of insights for those who can harness it. It's the foundation of data analysis, involving the use of key performance indicators (KPIs) and other metrics. It involves more in-depth data mining and correlations.

Data 52

Data Analytics Social Media Analysis 52

Lithium

JUNE 11, 2019

Please see below for the full course descriptions and other important details. Description: This course introduces users to the Community Admin—the control center for configuring the primary settings and performing ongoing administration. Measurement through Metrics and Lithium Social Intelligence (LSI). Moderator Tools.

Social Media 40

Social Media Case Study ROI Course 40

Lithium

JUNE 11, 2019

Please see below for the full course descriptions and other important details. Description: This course introduces users to the Community Admin—the control center for configuring the primary settings and performing ongoing administration. Measurement through Metrics and Lithium Social Intelligence (LSI). Moderator Tools.

Social Media 40

Social Media Case Study ROI Course 40

Lithium

JUNE 11, 2019

Please see below for the full course descriptions and other important details. Description: This course introduces users to the Community Admin—the control center for configuring the primary settings and performing ongoing administration. Measurement through Metrics and Lithium Social Intelligence (LSI). Moderator Tools.

Social Media 40

Social Media Case Study ROI Course 40

Thematic

NOVEMBER 28, 2019

Over the course of Fall 2019, we surveyed 150 CX professionals. The survey itself was conducted by Thematic, in collaboration with the Customer Experience Professionals Association (CXPA), and publicized through our social media, CXPA and our friends & influencers in CX space, such as Annette Franz and Maurice FitzGerald.

Report 62

Report Survey ROI Net Promoter Score 62

SmartKarrot

JULY 22, 2022

Measuring Return on Investment (ROI) to educate customers is equally important. If your content or other customer education efforts do not bring your organization’s ROI standards, they need to be modified until the result is achieved. The idea of educating customers and then calculating the ROI thereof may seem overwhelming at first.

ROI 10

ROI Return on Investment How To Training 10