Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Optimove

JUNE 29, 2023

The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year. Plus, typically budget-conscious consumers are willing to invest more in educational needs, a significant increase compared to other shopping periods such as holidays, summer, and Mother’s Day.

Loyalty 52

Loyalty Consumers Survey Loyalty Programs 52

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 64

Marketing Strategy Social Media Multi-Channel 64

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 64

Software Marketing Multi-Channel e-support 64

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

DECEMBER 4, 2023

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

InMoment XI

SEPTEMBER 1, 2022

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But with such a crowded market, that is easier said than done. But focusing on how to improve customer retention is just as important, if not more. What Is Customer Retention?

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

CSM Magazine

AUGUST 4, 2022

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

ShepHyken

APRIL 26, 2021

9 New Findings from the 2021 State of the Contact Center Report by Tricia Morris. CustomerThink) Here are nine new findings from the 2021 State of the Contact Center Report which included 400 US and UK contact center and customer experience leaders. How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles.

Customer Service 133

Customer Service Loyalty Programs Social Media Contact Center 133

Lumoa

JANUARY 19, 2023

This is true both in terms of Customer Experience – e.g., are there strategic goals around CSat or NPS ? -, and in terms of broader business objective – e.g., increasing market share, reducing churn, cutting costs, etc. For example: website optimization, content marketing, and digital analytics. website, apps, etc.),

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

ShepHyken

JUNE 7, 2021

CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Loyalty programs are not just for consumers. Absolutely!

Customer Service 132

Customer Service Loyalty Programs Customer Journeys Customer Centricity 132

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Successful programs pave the way to increased sales and can drive market share. Here are 3 ways to improve loyalty in 2019.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

ShepHyken

FEBRUARY 25, 2024

Our customer service research sponsored by RingCentral (brand new 2024 report is now out) includes a humorous stat/finding: 79% of US consumers have called customer support and been caught in the automated menu system and repeatedly screamed, “Agent” or “Representative,” and eventually hung up out of frustration.

Customer Service 60

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 60

ShepHyken

FEBRUARY 4, 2024

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

Customer Service 60

Customer Service B2B Loyalty B2C 60

ProProfs Chat

FEBRUARY 13, 2020

But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Benefits of Improving Customer Loyalty. Customer Loyalty Through Customer Satisfaction.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

ShepHyken

SEPTEMBER 10, 2023

How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation.

Customer Service 78

Customer Service Loyalty Programs Retail Loyalty 78

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Oracle

APRIL 15, 2021

Annual reports on CX are replete with growth projections and statistics that quantify its critical importance to modern customer acquisition and retention strategies. Let’s take a closer look at the top consumer traits that are driving CX strategies in 2021. ” Modern customers seek modern loyalty programs.

Loyalty Programs 94

Loyalty Programs Poor Customer Service Loyalty Omni-Channel 94

SurveyGizmo

NOVEMBER 4, 2021

Please download our CX Predictions for 2022 ebook for our full report. COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. Why Loyalty Matters. Why Consumers Switch. How will we bring the mojo back in 2022?

Loyalty 95

Loyalty Brands eBook Loyalty Programs 95

ShepHyken

JANUARY 21, 2024

The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships. You will love his opening story about what happened in a well-known, name-brand hotel.

Customer Service 58

Customer Service Self Service Trends Loyalty Programs 58

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Fiona Stevens, Head of Marketing at LoyaltyLion said: “Active community members are your most powerful marketing asset and your most reliable source of revenue.

ROI 52

ROI Connections Marketing Ecommerce 52

Currency Alliance

DECEMBER 11, 2023

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. Then there is the technical integration effort, and finally the collaborative marketing planning to promote the new partnership. This is a major opportunity cost for every loyalty program.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Win the Customer

SEPTEMBER 21, 2020

The right marketing strategy for your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales. The right marketing strategies involving both on and off your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

Sales 111

Sales Customer Engagement e-support Engagement 111

ShepHyken

JANUARY 20, 2020

How to Run a Customer Loyalty Program by ThriveHive. ThriveHive) This article will give you a run-down on the basics of customer loyalty marketing and programs, how they work, and how you can use them to retain more customers with your business. Loyalty Trends in 2020: How Will This Year Be Different?

Loyalty Programs 116

Loyalty Programs Customer Service Effort Score Self Service 116

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. It’s disheartening, right?

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 6, 2023

You’re a savvy marketer at Reliance Trends. You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. It’s disheartening, right?

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

Experience Investigators by 360Connext

NOVEMBER 2, 2021

You’ll notice I didn’t call this a consumer persona or a buyer persona. Personas are often used in marketing and sales efforts, and those names apply to those types of personas. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

PK

FEBRUARY 10, 2020

In the January 28th, 2020 Forrester report, “Use Personalization to Drive Loyalty and Customer Obsession,” PK’s Clay Walton-House discusses how to build emotional resonance with customers. A sample ideal profile from PK appears in the Forrester Report. Discover the 5 truths behind PK’s loyalty leadership.

Report 52

Report Loyalty Leadership Brands 52

Connective DX

FEBRUARY 10, 2020

In the January 28th, 2020 Forrester report, “Use Personalization to Drive Loyalty and Customer Obsession,” PK’s Clay Walton-House discusses how to build emotional resonance with customers. A sample ideal profile from PK appears in the Forrester Report. Discover the 5 truths behind PK’s loyalty leadership.

Report 52

Report Loyalty Leadership Brands 52

SurveySparrow

FEBRUARY 22, 2024

Analytics and Reporting: Gaining Insights into Customer Behavior We learned about the importance of personalization, and for that, you need to analyze the customer data. That’s where analytics and reporting features come into play. Advanced Analytics and Reporting SurveySparrow offers robust analytics and reporting capabilities.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40