Experience Investigators by 360Connext

APRIL 2, 2015

While it’s technically easier to reach people through social channels for marketing and sales, it doesn’t mean it’s the right way to do things. Generation Z, the generation AFTER the millennials (born late 1990’s to early 2000’s) rejects traditional marketing and sales completely. Holistic Marketing for the Next Generation.

Sales 110

Sales Marketing Social Media Consulting 110

Experience Investigators by 360Connext

FEBRUARY 2, 2015

.” If it works to ignore loyalty, people will continue to do that. Consider how most business leaders and sales teams are compensated. New sales, new clients, new customers. Growth in the market meaning more new customers. How many incentives are tied to real customer satisfaction and loyalty?

Customer Satisfaction 110

Customer Satisfaction Loyalty Net Promoter Score Social Media 110

Experience Investigators by 360Connext

NOVEMBER 26, 2014

If your customers mistreated, ignored, unappreciated or neglected when everything is going as expected, how will they feel when you need to make a withdrawal from the relationship bank? It’s well documented that a little mixup can actually increase loyalty when the recovery is handled well. However, there are conditions.

Banking 286

Banking Loyalty Culture Social Media 286

Experience Investigators by 360Connext

JANUARY 12, 2015

How can we increase loyalty? Consider yourself as a loyal customer. You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion. So what can YOU do? Say thank you.

Loyalty 110

Loyalty Hotels Hospitality Loyalty Programs 110

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Customer Engagement 40

Customer Engagement Loyalty Engagement Social Media 40

Experience Investigators by 360Connext

JUNE 20, 2018

Instead of focusing solely on the revenue generated by increasing customer retention, improving customer engagement and creating more customer loyalty… What happens when we do not engage customers? It Starts with A Sale. And Then The Sale Goes Awry. Yes but no.

Engagement 179

Engagement Social Media Sales Loyalty 179

ijgolding

APRIL 9, 2020

They feel pressured into taking that digital leap without properly assessing how technology can enhance the customer journey and their business processes. What we all want, is to embed a customer experience strategy that leaves our customers feeling the way we WANT them to feel, fostering their loyalty and attracting new customers.

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

ShepHyken

DECEMBER 7, 2020

Numerous experts were consulted. Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. Chain Store Age) Establishing a loyalty program is a fundamental first step to improving customer loyalty. My Comment: Want to build repeat business and customer loyalty?

Customer Service 147

Customer Service Self Service eBook Loyalty Programs 147

Experience Investigators by 360Connext

NOVEMBER 13, 2014

Instead of touting how a visitor could find more information on their products, they tout sales and tuck the research part behind most everything else. This finding shows customers are looking for reassurance before either buying online OR in the store. Loyalty: “What’s in it for me?”

Customer Confidence 279

Customer Confidence Report Loyalty Programs Retail 279

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. Enhancing the value customers obtain, without increasing your costs. Managers have little time to become technology experts.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Lumoa

FEBRUARY 6, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies we’re changing the way businesses see their customers. Companies do marketing, sales and CRM – the customer does the experience! Read the full answers here below.

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

Experience Investigators by 360Connext

OCTOBER 2, 2014

We feel valued and provide loyalty in return. Organizations must consider business results when considering the customer experience. Investing in not just acquiring customers, but keeping them long-term, can pay off in huge dividends. ” It is part of a broader celebration of Customer Experience Day. .

Customer Experience 297

Customer Experience Social Media Customer Experience Professionals Consulting 297

ShepHyken

JULY 16, 2021

This week we feature an article by Daniel Bishop, the assistant editor and marketing consultant for ReallySimpleSystems. He writes about creating a better experience for customers when they come into a store. Whatever it is, building a community will not only help draw people to your store but also build loyalty. Bundling .

Customer Experience 141

Customer Experience Self Service How To Retail 141

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Second to None

MARCH 7, 2018

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes.

Customer Engagement 54

Customer Engagement Engagement Effort Score Groups 54

Second to None

OCTOBER 16, 2018

Adopting these novel methodologies as a cog in your brand experience platform can help your team encourage high levels of customer engagement across different points along the customer journey. Meeting customers where they already are reduces the effort it takes to find your brand.

Customer Engagement 67

Customer Engagement Engagement Ecommerce Retail 67

Storyminers

JULY 6, 2020

She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. Aimee is a Certified Customer Experience Professional (CCXP) and a graduate of the University of Notre Dame with a degree in marketing management.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Experience Investigators by 360Connext

NOVEMBER 6, 2014

Customers want convenience. If customers have the ability to order a product online and pick up or return it to a local store, sales increase as much as 18 percent, according to a Shop Visible study. Customers want to know your culture. Convenience is king. Photo credit: Anne Worner via Creative Commons license.

Omni-Channel 258

Omni-Channel Trends Retail Ecommerce 258

Storyminers

JULY 6, 2020

She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. Aimee is a Certified Customer Experience Professional (CCXP) and a graduate of the University of Notre Dame with a degree in marketing management.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Customer Guru

AUGUST 8, 2018

While there are many experts on this field, we have created a list (in alphabetical order) of customer experience influencers (experts, speakers, consultants, and authors) who are leaders. Adam is a globally recognized expert on customer experience. Do follow these experts to learn from the best in business!

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Journeys 130

Experience Investigators by 360Connext

NOVEMBER 10, 2014

Call your sales number. It’s amazing how many inbound sales departments are totally unprepared for this type of question. Ask typical questions of the sales person. Use the channels your customers might. Customer service is often considered only after the sale in B2B relationships, but these folks know everything.

B2B 271

B2B B2C Social Media Retail 271

Customer Guru

AUGUST 21, 2018

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. Kerry Bodine has established the consulting firm, Kerry Bodine & Co.,

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

CSM Magazine

MAY 14, 2024

Partners can expect tailored onboarding and support, technical training, marketing and sales assistance, and event and campaign exposure. The result is greater customer satisfaction and loyalty, increased agent productivity, higher conversion rates, and a unique opportunity to grow the business like never before.

Connections 52

Connections Marketing Omni-Channel Communication 52

Michelli Experience

NOVEMBER 8, 2017

In fact, I work with consulting clients to look at the authenticity and impact of word choices across all aspects of their sales or service delivery. For example, when a customer enters a retail store and a clerk asks, “How are you today?” Gratitude and Business. Michelli, Ph.D. Follow on Twitter: @josephmichelli.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

Michelli Experience

SEPTEMBER 30, 2016

In the course of my work as an experience designer and consultant, I have been defining customer experience strategy as a disciplined approach to brand differentiation achieved by elevating the perception of those you serve based on their interactions with you. In the end, we are all in the perception business.

Net Promoter Score 100

Net Promoter Score Effort Score NPS Financial 100

Experience Investigators by 360Connext

NOVEMBER 3, 2014

The focus moves from straight-up sales to profitability and efficiency. Staff is added, roles are more defined, and customers are surprised by new account managers, cashiers, and others. As a customer, it hurts to be neglected or ignored after investing your own loyalty in a brand you believe in.

How To 271

How To Leadership Social Media Consulting 271

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

CSM Magazine

JUNE 29, 2023

The collaboration will see Memo Group leverage Sabio’s extensive CX technology expertise and consultancy services to ensure seamless integration and ongoing maintenance of its Twilio Flex solution. ” The partnership between Memo and Sabio will bring significant benefits to both organisations. .

Groups 52

Groups Contact Center Omni-Channel Consulting 52

CustomerSuccessBox

SEPTEMBER 20, 2021

Role of Customer Success Manager in a SaaS Company. 10 Customer Success KPIs. Lincoln Murphy is a leading customer success consultant, keynote speaker, and author. He posts regularly on customer success, customer experience, and customer-centricity and is a Growth Consultant focused on Customer-centric Growth.

Customer Success 64

Customer Success Customer Centricity Consulting B2B 64

Bold360

APRIL 17, 2019

This week we spoke with Ross Haskell , Lead Evangelist for Bold360 at LogMeIn and Amber Gregorio , Senior Product Marketing Manager at LogMeIn about a model they’ve developed with Forrester Consulting to help companies understand how they’re doing in terms of customer experience. Enter the Customer Engagement Maturity Model (CEM).

Customer Engagement 40

Customer Engagement Engagement CEM Net Promoter Score 40

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. They are: A deep understanding of customer needs and motivations.

B2C 66

B2C B2B Loyalty Loyalty Programs 66

ShepHyken

OCTOBER 4, 2019

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways. Customers, employees, lead generation, or profit. Well, the best answer is customer engagement. No business can survive without engaging its customers.

Brands 121

Brands Engagement How To ROI 121

Magellan Solutions

MAY 20, 2024

Whether you are a small to mid-sized enterprise or a multinational company, the Philippines provides first-class outbound call center services focused on boosting engagement with customers for sales increases. Key Features: High priority is given to customer satisfaction and service quality.

Call Center 52

Call Center Call Center Solutions Innovation e-support 52

Alida

JUNE 30, 2017

Vehicle sales are softening, and car ownership is down, especially among younger consumers. While the new paradigm of CASE (Connected, Autonomous, Shared, Electric) vehicles is expected to generate new economic opportunities, the picture for the legacy manufacturer/franchise dealer sales model is alarming.

Automotive 138

Automotive Industry How To Customer relationships 138

Experience Investigators by 360Connext

JULY 13, 2015

Customer journeys are often represented in the same way. The sales funnel is so simple, in theory. They exit into a converting customer. But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer. Reward Investments In Customer Loyalty.

Customer Journeys 110

Customer Journeys Social Media Travel Loyalty Programs 110