ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others.

Social Media 87

Social Media Self Service Customer Service Marketing 87

CX Accelerator

OCTOBER 25, 2018

Summarized below are a few of the most popular trends coming out of the conference… Most of us are not ready for AI. A poll of the conference audience showed a great deal of inconsistently, with many rolling it up as part of Customer Service. Find out more about Frost and Sullivan CCW Conference HERE and I hope to see you in 2019!

Conference 140

Conference Customer Journeys Net Promoter Score NPS 140

BirdEye

JANUARY 19, 2023

Social listening and social monitoring are often used interchangeably, but there are some big differences between the two. By understanding these differences, companies can create highly effective marketing strategies and gain a better understanding of their social media presence.

Social Media 98

Social Media Analysis Trends Brands 98

One Millimeter Mindset

SEPTEMBER 11, 2018

My friend and colleague, Anthony Iannarino, recently posted an excellent article about the alarming trend on social media – especially LinkedIn – of connecting. In spite of our having no prior professional or social relationship. And possibly connect on social media platforms, as well. Something I do.

Communication 167

Communication Social Media B2B Conference 167

DemandJump

JANUARY 8, 2021

Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. Marketing attribution by definition is the process of understanding consumer behavior by studying how customers interact with your content, especially before a purchase or buying decision.

Marketing 98

Marketing e-support Conference Social Media 98

Joe Rawlinson

DECEMBER 13, 2018

Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. What makes this marketing concept so powerful? Lead generation : Marketers who customize content can expect to generate more leads than their less agile counterparts.

Strategy 111

Strategy Marketing Social Media Consumers 111

BirdEye

MARCH 17, 2023

Social listening is an essential tool for businesses looking to stay ahead of the competition and gain a better understanding of their customers and prospects. By monitoring conversations on social media, companies can identify opportunities to engage with potential customers and get real-time feedback about their products or services.

Tips 98

Tips Social Media How To Analysis 98

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Thanks to social media and websites, the IoT (Internet of Things) and smart products, companies are inundated with information these days. It depends?

Marketing 175

Marketing Handbook ROI Social Media 175

ShepHyken

FEBRUARY 12, 2024

Why Hyper Personalization Should Be Part of Your Marketing Strategy by Erwin Busselot (Label & Narrow Web) Consumers today are increasingly engaging with brands that deliver tailored services, offers and communications. Jenkins (Social Media Examiner) Want to deliver extraordinary customer care that leads to client retention?

Self Service 67

Self Service Customer Service Social Media Ecommerce 67

BirdEye

JULY 10, 2023

While it may be a part of your marketing strategy, you might not be tapping into it as effectively as you can. Diving deep into competitor and market intelligence can reshape your approach. In this blog, you’ll learn how to leverage competitive intelligence effectively keeping you one step ahead in your market.

Social Media 94

Social Media Competitive Advantage Analysis Financial 94

TechSee

JUNE 16, 2022

Jim Iyoob is responsible for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business. He has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Method:CRM

OCTOBER 1, 2018

Podcasts are an excellent resource for people working in sales roles. Much like sales books , podcasts allow sales professionals to learn directly from industry experts, without breaking the bank on conference fees. With such a wide range of sales podcasts available for free, narrowing down the options can be tricky.

Sales 65

Sales B2B Social Media Entertainment 65

Experience Investigators by 360Connext

NOVEMBER 20, 2014

While with traditional enterprise sales the customer is paying for a one-off purchase that may or may not go hand-in-hand with an annual service fee, SaaS companies are constantly having to cultivate the customer relationship if they are to stay in business. Success means moving the relationship beyond the sale.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

ShepHyken

MARCH 12, 2021

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well.

Strategy 148

Strategy Self Service Customer Journeys B2B 148

Magellan Solutions

MARCH 17, 2021

Lead generation is among the most misunderstood marketing principles on the web. This, in turn, leads to a whole lot of wasted marketing dollars and wasted time. Marketing firms that deal with other businesses capture leads in different ways. . These are markets that will demand complicated processes. Content Marketing.

B2B 52

B2B Social Media Advertising Sales 52

Team Support

MAY 19, 2021

They might become your next social media influencer! Also, potential customers would rather hear from their peers than your marketing department. Offer a free registration to an upcoming industry conference you are sponsoring or speaking at. Non-Promo Appreciation. Send a new Knowledge Base article with a personal note.

Loyalty 59

Loyalty Sales B2B B2C 59

Qualtrics

FEBRUARY 13, 2019

Marketing is constantly changing and attending conferences is one of the best ways to stay up-to-date with the industry. From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. Below are 10 brand and marketing conferences that you should check out for 2019.

Conference 20

Conference Brands Marketing Case Study 20

Magellan Solutions

JUNE 14, 2023

Accounting, bookkeeping, marketing, invoicing, processing payments, and resolving customer complaints always come to mind. They can help implement marketing and sales, such as generating leads, following up with potential customers , and closing deals. Also, they can help monitor engagement and run social media campaigns.

e-support 52

e-support Social Media How To Chatbots 52

Andrew Mcfarland

SEPTEMBER 22, 2022

It involves the development of relationships with customers, markets, and other entities. The next step in the process is to translate these relationships into actionable sales content. This involves marketing, social media, and in-person networking. It is a way to achieve long-term success for your company.

Social Media 48

Social Media Conference Sales Strategy 48

Experience Investigators by 360Connext

JUNE 20, 2018

We were constantly walking into meetings in conference rooms with LONG agendas that could get pretty boring and stuffy. It Starts with A Sale. The Customer Experience begins before the sale, and if your prospects feel their experience with your brand is anything less than divine, they might never make it to even consider a purchase.

Engagement 179

Engagement Social Media Sales Loyalty 179

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Business development is identifying prospects and looking for ways to reach prospects.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. The answer: social proof marketing. Social proof is the new marketing. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut. Increase social media buzz.

B2B 66

B2B Report Social Media Marketing 66

NetBase

AUGUST 16, 2019

Our NetBase LIVE conferences in Los Angeles and New York will have you in fighting shape to end 2019 on a high note! Are you ready to enter the new era in social analytics ? With social networks serving as the new marketing norm, businesses across the world are sorting out how to remain relevant. And Gil has some answers!

Social Media 62

Social Media Conference Analytics Multi-Channel 62

Education Services Group

MAY 23, 2022

In today’s world, in-person conferences resonate differently than they did pre-pandemic, and TSIA World Interact in Orlando, Florida was no exception. There is no statistical difference in renewal rate when Sales Executives are responsible for renewals versus when the Customer Success team oversees renewals.”.

Interaction 52

Interaction Multi-Channel Conference Customer Success 52

ijgolding

JULY 18, 2018

In the early part of that decade, I would always leave conferences with at least one ‘nugget’ of inspiration. Already listed as the top pan-European customer service conference to attend in 2018, the summit will take place on 18th and 19th September at the Grange Tower Bridge Hotel. Customer What?

Self Service 123

Self Service Customer Service Customer Experience Groups 123

Grade.us

APRIL 1, 2019

Ann has been into Internet Marketing for over a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. I had the privilege of speaking with Ann about content marketing and promotion. You can read more about Ann, here.

Social Media 40

Social Media Marketing Comparison B2B 40

Beyond Philosophy

NOVEMBER 19, 2014

The clamor on Social media and with my friends and family in England has been, “Have you seen that Sainsbury’s Christmas ad? Sainsbury’s Christmas Ad is appearing in social media feeds around the world. Great ads create a great emotional connection, and many times, don’t even involve a product or service. It’s great!”.

Net Promoter Score 125

Net Promoter Score Social Media Conference Customer Centricity 125

CSM Practice

FEBRUARY 4, 2022

These Customer Success video calls can be live through Zoom conferences or asynchronously with Loom. The sales department also makes extensive use of video calls. Clients can go through multiple channels like social media, emails, and the store website during the customer journey process.

Omni-Channel 52

Omni-Channel Customer Success Technology Social Media 52

Customer Bliss

JUNE 14, 2019

E: Emerging market excellence. Growth is happening more in emerging markets than in developing markets so how can they reach customers in these new areas? Rethink how to work with marketing, R&D, and the supply chain to ensure their products show up well both online and on the shelf. S: Shopper refocus.

Chief Customer Officer 161

Chief Customer Officer Leadership Social Media Retail 161

Wootric CX Blog

NOVEMBER 24, 2020

A common issue that marketers face when adapting to a changing market is maintaining and increasing customer engagement. . In lieu of in-person interaction, remote businesses rely on social media marketing to increase engagement and direct more traffic to the website. A Social Media Audit.

Customer Engagement 52

Customer Engagement Engagement Social Media Customers 52

Grade.us

JULY 18, 2017

In the ever-changing world of marketing, one truth remains: knowledge is power. The reality of these events is that no matter how much you think you know, marketing conferences are often a valuable reminder that you still have plenty to learn. September: The Place Conference Date: September 18th.

Conference 38

Conference Case Study Tips Advertising 38

Experience Investigators by 360Connext

JUNE 20, 2018

We were constantly walking into meetings in conference rooms with LONG agendas that could get pretty boring and stuffy. It Starts with A Sale. The Customer Experience begins before the sale, and if your prospects feel their experience with your brand is anything less than divine, they might never make it to even consider a purchase.

Engagement 110

Engagement Social Media Sales Loyalty 110

SurveySparrow

NOVEMBER 1, 2021

The job market has picked up again which makes hr influencers really important folks. Googling hr influencers on the internet will give you boatloads of advice and tips from experienced HR professionals in blogs, social media posts, videos, carousal, and whatnot. 2020 was a tough year for everyone. Why Follow HR Influencers?

Social Media 98

Social Media Tips Conference Leadership 98

Beyond Philosophy

DECEMBER 22, 2015

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Video 60

Video Marketing Social Media Conference 60

Lithium

AUGUST 11, 2021

The annual South by Southwest (SXSW) Conference & Festivals features a variety of tracks that focus on the most important breakthroughs in technology, film, culture, and music. With a focus on digital customer engagement topics, including AI, purpose-driven marketing, and even a meet-up for digital leaders.

Self Service 52

Self Service Social Media e-support Conference 52

Experience Investigators by 360Connext

MARCH 24, 2015

I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, and customer journey mapping. Kevin Gibson, Humana #ngce.

Customer Journeys 110

Customer Journeys Customer Experience Conference Social Media 110

Playvox

SEPTEMBER 14, 2022

The rise in conversational commerce — chat interactions on a variety of platforms with customers before, during, and after a sale — is creating even more data to analyze and track. Your sales, marketing, and product development teams will also benefit from the actionable insights that come from this hard data.

Analysis 79

Analysis Social Media Contact Center Effort Score 79