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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Other examples of unstructured data sources include social media posts, call transcriptions, and customer reviews. When customer data comes in the form of social media posts, reviews, or survey responses, it can be analyzed to gauge public sentiment toward products, services, brands, or events.

Data 260
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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

A contact center is a centralized facility or department used by organizations to manage customer interactions through various communication channels, such as phone calls, emails, chat, and social media. This is done by allocating resources more effectively. What Are the Benefits of Contact Center Optimization?

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

This approach ensures that customers can interact with a business or brand consistently regardless of whether they are using a website, a mobile app, social media, a physical store, or any other channel. Aside from convenience, there are many other advantages of implementing an omnichannel customer experience strategy.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Complexity and Cost: Market segmentation can be complex and resource-intensive, requiring extensive data collection, analysis, and segmentation strategy development. Small businesses with limited resources may struggle to implement segmentation effectively.

Marketing 260
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Using Social Media Insight to Inform Competitive Intelligence

NetBase

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands .

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

For a Customer Experience Officer (CXO), dedicating resources to analyzing text feedback from customers can have several benefits: Dissecting Customer Segments : Text analytics in customer feedback allows you to delve into the nuances of different customer groups, understanding their unique preferences and expectations.

Analytics 208
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How to Create Buyer Personas: All You Need To Know

SurveySensum

Through personas, companies gain insights into what features are most valued, how to position their product effectively, and where to allocate resources for maximum impact. Competitive Advantage: Businesses that invest time in creating and using customer personas gain a competitive advantage.

How To 52