Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition
Optimove
JANUARY 6, 2022
In comparison, Acquisition VS Retention is a much newer concept. After all, to do retention properly, and at scales almost as large as a highway billboard, marketers had to wait for the right technology to arrive. (it 77% are likely to stay with a brand with a loyalty program. Some questions are as old as time.
Let's personalize your content