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5 Customer Journey Touchpoints to Measure

Lumoa

In reality, there are several customer touchpoints along the customer journey where you can (and should!) Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. Each of these customer touchpoints are important for the company to get right.

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CX Challenges: How to Diagnose Organizational Silos at Your Company

InMoment XI

The term “organizational silos” refers to the condition in which different teams or departments within a company operate in complete isolation from one another. But how do you know if your company is suffering from silos that are negatively affecting the customer experience? What Are Organizational Silos?

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What IS a Customer Touchpoint?

Experience Investigators by 360Connext

Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Customer touchpoints in general are not often understood or appreciated from the customer’s perspective. Understanding the actual touchpoints your customers have with your organization is a basic part of that understanding.

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How to Identify Your Most Important Customer Touchpoints

GetFeedback

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family.

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Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives

Speaker: John Joba and David Robbins

In this webinar, we will equip you with three models that can be implemented at any stage of CX maturity to link program spend directly to your organizations key financial outcomes: Leverage external information and analyze “back of the envelope” calculations when financial data such as customer spend is in short supply.

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15 Ways Responsible AI Can Enhance Customer Experience Touchpoints

Win the Customer

In an era where technology is deeply integrated into customer touchpoints, the responsible use of AI holds immense potential to revolutionize customer experiences. Here are 15 impactful ways to implement responsible AI and elevate customer touchpoints: 1. Transparent Algorithms Ensure transparency in the algorithms used.

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Improve the Customer Journey

InMoment XI

Your customers’ journey can drastically affect how your customers experience your company—and whether or not they eventually become loyal to your brand. Once they recognize a problem, they can begin looking for solutions, which should hopefully lead them to your company. Instead, there could be a problem with the customer journey.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.