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How to build your digital customer success strategy: an expert’s guide (part two)

ChurnZero

I find that saying the term “digital customer success” in our industry almost always garners one of two responses from CS professionals. Now, there’s absolutely nothing wrong with customer marketing, but that’s just a tiny portion of what we’re really talking about here. I like to call this “random acts of marketing.”

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Our Top 3 Takeaways From the 2022 Gartner® Market Guide for Customer Success Management Platforms

Gainsight

In the decade since Gainsight created the customer success (CS) category, the industry has matured from a reactionary stance, answering post-sales and services needs, into a proactive and sophisticated revenue-generating machine. . Gartner is a company that delivers actionable, objective insight to executives and their teams.

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Expanding Customer Success Through Partners

Gainsight

When it comes to building long-term scalability and efficiency for their businesses, more and more SaaS companies are turning to channel and ecosystem partners as a critical strategy within their go-to-market programs. Ensuring clear and effective communication pathways between partners, vendors, and customers is paramount.

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Pulse Europe 2023: How to Drive Proactive Customer Success When You’re an Early-Stage Company

Gainsight

For a long time, proactive vs reactive was a common debate among Customer Success professionals. Now, the verdict is in, and everyone agrees that proactive Customer Success Managers (CSMs) are best positioned to drive value and deliver a better customer experience. Control over the customer experience.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. Forrester recognizes the value customer success platforms can provide to B2B companies looking to foster retention, growth, and advocacy.

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Megatrend: Customer Success and Product Are Better Together

Gainsight

Over the past few years, we’ve been keeping our eye on an incredibly positive trend in the most successful companies: closer, more collaborative relationships between Customer Success and Product teams. . And now, we’re seeing more and more companies recognize that neither team can drive success by themselves.

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NPS Surveys: Not Just For Customer Success Anymore

AskNicely

Some businesses are convinced that NPS surveys and customer experiences fall squarely on the shoulders of the customer success team. Often marketing is the next department concerned with NPS. After all, aren’t they are the keepers of the company reputation? NPS For Marketing, Sales, Customer Success.

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