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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

Analytics 488
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A beginner’s guide to understanding customer touchpoints

delighted

When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. . What are customer touchpoints? Why is it important to understand customer touchpoints?

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. Fine-tuning your CX elements is a constant exercise.

Strategy 208
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Optimizing your customer feedback strategy in 2023

Lumoa

As you craft your customer feedback strategy, you need to make sure the feedback you receive reflects each stage of the customer journey. ” Collecting feedback across the entire customer journey shows you which areas your business needs to focus on. It helps you prioritize. It can almost feel paralyzing.

Feedback 208
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

I even got to have my own geek-out moment on a recent phone call with Rob Markey, partner at Bain & Company and co-author of The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World. Rob’s answer was simple: The data crunchers got statistically better results when they included the zero.

NPS 120
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

I even got to have my own geek-out moment on a recent phone call with Rob Markey, partner at Bain & Company and co-author of The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World. Rob’s answer was simple: The data crunchers got statistically better results when they included the zero.

NPS 120
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Emerging Customer Experience Trends in 2023

Lumoa

Not only has the world changed, but technology has improved, and companies have been finding new ways to provide customers with a great experience. 7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 That’s because it works.

Trends 208