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Proving the ROI of the Chief Customer Officer Role, With Enrique Gomez Alonso – CB71

Customer Bliss

Enrique Gómez Alonso is since February 2015 Chief Customer Officer in Zurich Insurance Spain. In his current position he is responsible of defining and implementing Zurich Spain customer strategy, from customer experience to customer base management or customer data analytics. Understanding Quick ROI.

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Rethinking the ROI of CX

Zeisler Consulting

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI? How do you sell CX to leadership?

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Extract those vexing pebbles to ease negative word of mouth

Think Customers

Stop that, said Lynn Hunsaker, chief customer officer of ClearAction Continuum , a Phoenix-based CX consulting and training company. The first 20-minute webinar, “ Mastering the Maze of CX Metrics & Money ,” was presented in April. That pebble in your shoe elicits a yelp and other colorful expletives.

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Implement These 5 Tactics to Improve Employee Experience

Customer Bliss

Mary spontaneously goes to driver-organized meetups because she wants to show up, connect, and be present for what’s happening with the drivers. Mary believes that when you’re present and authentically engaged with employees (or contractors), it’s more beneficial than looking through data on spreadsheets and being on conference calls.

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Best of the Podcast: The Process of CX Hiring and Transformation at Volkswagen Group Australia

Customer Bliss

This year, I’ve had the opportunity to interview a multitude of CX leaders on my podcast, The Chief Customer Officer Human Duct Tape Show. I’m thankful to have interviewed over 40 leaders who are transforming customer experience within their organizations — some are even creating shifts in their respective industry.

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AI and Customer Care: The Future is Here

BlueOcean

Here’s why: out of all available contact center tools, AI and chatbots are expected to gain the 3 rd highest ROI, after website capabilities and mobile applications. At Blue Ocean, we are no stranger to the challenges this presents. Ultimately, however, the ROI on AI in the contact center will be a massive motivator.

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Customer Insights Shape Your Firm’s Growth Curve

ClearAction

For specific recommendations, see my presentation from last week’s United States Customer Experience Awards’ CX Trend Talks. You’ll hear how to guide brand essence and unserved, underserved, and overserved customer growth. Get a sounding board for work you have underway.