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Two roles of a Chief Customer Officer

Zeisler Consulting

The concept of a Chief Customer Officer (CCO or, sometimes, CXO) is still pretty fresh for a lot of organizations. Naturally, everybody is going to be interested in quantifying your progress and industry comparisons…in a perfect world, that’d only be a secondary concern. What a waste of resources and a lost opportunity!

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Who is a Chief Customer Officer (CCO)?

CustomerSuccessBox

Of all there lies the customers head, Chief Customer Officer (CCO) who is one among the C suites of the departments to deliver the customer success. Handling difficult customer interactions by offering the best customer experience is part of their deal. The traits needed in a chief customer officer.

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The Chief Customer Officer Role in Media, With Robert Bridge of Telegraph Media Group – CB39

Customer Bliss

The New York Times has a leader of Customer Experience (who we will soon be interviewing), and I was pleased to see that the UK is also embracing this role. 15+ years working in the digital industry. During this time he really made a science of understanding the customers and looking at the data from multiple angles.

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Making the case for the Chief Customer Officer Role, With Milista Anderson – CB51

Customer Bliss

Milista Anderson is chief customer officer for FIS’s treasury solutions business, leading the organization in its voice of the customer program and customer experience strategy. Relationships are one of the only things that can get you through a conversation largely dominated by profit/revenue metrics.

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A 4-Step Plan For New Chief Customer Officers, With Donna Peeples – CB29

Customer Bliss

Donna Peeples was the Chief Customer Officer at AIG — obviously a large company. From there: Donna Peeples is an accomplished senior executive with extensive P&L responsibility and verifiable results in a variety of industries and global markets. Establish baseline metrics for defining performance.

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Customer Success and finance: 8 metrics to build closer alignment

ChurnZero

However, that’s not always the case for Customer Success (CS) teams even though they are often responsible for renewals and expansions. So said Randy Wootton , chief executive officer at Maxio and Alli Tiscornia , chief customer officer at ChurnZero in our webinar, “ Finance & CS: Charting a path to profitability.”

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Chief Customer Officer Role in the Hospitality Industry, with Mark Weinstein – CB23

Customer Bliss

If you have an organization totally designed around silo-by-silo action plans, metrics, surveys, and strategies … you’re going nowhere and customer churn will be through the roof. You need to unify the areas and don’t let operations or finance grab at customer metrics in their own vocabulary.