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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

Brand passion is about more than measuring the volume of social content or sentiment. It’s about the intensity of the passion that customers have about your brand. And brands’ COVID-19 responses have triggered fluctuating consumer passion. Let’s see how that looks, and what brands can learn from it moving forward.

Fashion 64
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It’s Time For Brands To Be Honest About Sustainability

Blake Morgan

For years, every industry, from beauty to tech and fashion, has raised claims of being eco-friendly. They want to support sustainable brands and products, but confusion and deceit have caused them to question if companies are actually eco-friendly. For some brands, honesty means stepping away from the sustainability label.

Brands 59
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5 Top Customer Service Articles of the Week 5-31-2021

ShepHyken

5 Ways to Drive Brand Loyalty and Customer Lifetime Value by Ian Simons. (Ad Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty.

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3 KPIs To Track if You Want to Boost Your Customer Experience

Kayako

Do you feel like you’re losing out on sales because your customers aren’t loyal to your brand? But CX is more than just your interaction, it’s all about how your customers see you as a brand. So, what does this mean for you as a brand then? to 11.6% in fashion ). Customer Effort Score. Repeat Customer Rate.

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We’re Revealing Our Secret Recipe for Creating the Perfect Customer Survey

GetFeedback

And today I’m sharing with you our secret recipe: Design an engaging and “on brand” experience. There’s a reason a good Net Promoter Score (NPS) question is more along the lines of, “How likely would you be to recommend us to a family or friend?” Make it beautiful and on brand. Align questions with your business goals.

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6 Great Customer Service Tips to Improve Your Satisfaction Ratings

Retently

There’s only one problem: the Net Promoter Score ® and feedback you received wasn’t as good as you expected. Small changes to your customer service process, from improving your guarantee to making it easier for customers to contact you, can have significant, measurable effects on your Net Promoter Score. Offer a bulletproof guarantee.

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Unleash the power of CX metrics with feedback analytics

Thematic

doesn’t matter how many letters you throw out there or how many customer experience (CX) scores you get. In other words, if you want to be able to quantify and track what’s driving your CX scores, you need feedback analytics. CX metrics reflect how customers feel about interacting with your brand. NPS, CSAT, CES.it

Metrics 117