Remove Brands Remove Customers Remove Loyalty Programs Remove Policies
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. But it’s more than that.

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Brand Integrity and Your Ideal Customer

ClearAction

Brand Integrity and Your Ideal Customer Lynn Hunsaker Ideal Customer Profiles can be your key to sales velocity, retention, recurring revenue, and CAGR (compound average growth rate). Selling to the right type of customers makes everything better. Selling to the right type of customers makes everything better.

Brands 62
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Do Customer Experience Policies Empower Growth?

ClearAction

Do Customer Experience Policies Empower Growth? Do your policies set free your customers and your employees? Policies are designed to protect, but sometimes they disintegrate — rather than protect — customer relationships. Customer policies and employee policies go hand-in-hand.

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How to Create a Superb Customer Experience on the Web

CX Journey

If you want customers to return to your site, you have to create an amazing customer experience (CX). Everything from the overall design of the pages to customer service to overall functionality plays into CX. Out of the companies working actively to improve customer experience, about 84 percent saw an increase in revenue.

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What is More Important: A Good Product or a Good After-Sales Service?

GetFeedback

You want to treat yourself by buying the latest model of a super popular brand. Or would you stay loyal to your old mobile phone provider if you knew they offer 24/7 support for delightful customer service? If you’re good at what you’re doing, you should even be the one to let the customers know they can count on you.

Sales 277
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7 insurance marketing strategies to help increase revenue

BirdEye

Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. In fact, 75% of online users take to social media to research a brand or product. You can also create ads to drive brand awareness and generate leads.

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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

Customer churn. It’s like a game of “now you see them, now you don’t” with customers jumping ship to competitors in the blink of an eye if they don’t feel valued and satisfied. It is far more expensive to acquire new customers than to retain existing ones and brands understand that.