The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Net Promoter Score What is it? NPS measures how likely a customer is to recommend a brand to someone else (friends, family, colleagues). It’s also a great indicator of how customers feel about the overall brand and relationship.
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