BirdEye

JANUARY 25, 2024

In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. 92% of consumers read two or more reviews before forming an opinion about a business. 50% of consumers read five or more reviews before forming an opinion about a business.

Social Media 110

Social Media Brands How To Multi-Channel 110

Magellan Solutions

AUGUST 17, 2023

Artificial intelligence (AI) has emerged as a revolutionary technology in video production, where videos are essential to communication. The demand for AI video editing tools has dramatically increased. Content creators work to produce top-notch videos that engage their consumers.

Video 98

Video Tools Social Media e-support 98

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Let’s dive in.

Retail 111

Retail Brands Consumers Case Study 111

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart.

Consumers 60

Consumers Brands Social Media Analytics 60

SurveySensum

DECEMBER 8, 2023

Do you know that 73% of consumers point to customer experience as an important factor in their purchasing decisions? This extends to how you engage with them visually and emotionally In this case, creating customer-centric videos is an essential strategy for modern businesses. What is a Customer-Centric Video?

Customer Centricity 59

Customer Centricity Video Feedback Customers 59

CSM Magazine

JANUARY 17, 2024

Whether yours is a relatively large business or a multinational corporation, you fully understand the impact of video marketing. In 2023, HubSpot Blog conducted a study entitled The State of Video Marketing in 2023. From the audience perspective, customers use it to keep updated about the latest products, brands and deals.

Video 52

Video Communication Training Social Media 52

Beyond Philosophy

FEBRUARY 1, 2024

Next, double-digit inflation in all areas of consumer goods has wreaked havoc on consumer spending habits. These responses were based solely on our pictures, so they do not mean anything, per se, but they do reveal a lot about the respondents’ perception of the restaurant brand. Moreover, they can tell us more over time.

Consumers 78

Consumers Self Service Survey System 78

C3Centricity

NOVEMBER 4, 2019

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They continued with the same processes and mind-sets.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

QuestionPro Audience

APRIL 23, 2018

The scene was captured in a video that went viral, and the backlash has been monstrous on social media and resulted in physical protests across the country. According to a YouGov BrandIndex score , the coffee giant has already dropped to its lowest consumer perception in years. The internet doesn’t forget a scandalous situation.

Brands 170

Brands Social Media Case Study Video 170

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential. Table of contents What is brand strategy?

Brands 98

Brands Strategy Social Media Communication 98

NetBase

AUGUST 7, 2020

When it comes to business, brands must be prepared to roll with the punches when the unexpected happens and shifts their plans. A perfect example is mattress brand Simmons. They recently experienced wild success leveraging TikTok to target young consumers during this lockdown. Is this an avenue your brand should consider?

Consumers 80

Consumers Social Media Video Brands 80

Clarivate

DECEMBER 7, 2021

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95

Brands Fashion Consumers Video 95

Kustomer

MARCH 24, 2022

These channel predictions from CX professionals are reflected in consumer survey data as well. According to recent consumer research by Kustomer, younger generations continue to veer away from phone as the top method of communication with brands , towards digital-first channels like text, live chat and social messaging.

Self Service 116

Self Service Consumers Chatbots Social Media 116

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

Strativity

MARCH 7, 2023

Brands need a strategy that incorporates generative AI. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored. Why does ChatGPT matter to brands? Consider the past 10 years you have spent cultivating your brand personality.

Brands 98

Brands Analytics Consumers Technology 98

Oracle

JULY 7, 2020

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

Consumers 98

Consumers Entertainment Fashion Ecommerce 98

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Video sharing social media platforms 4. Know your audience 2.

Social Media 98

Social Media Brands Video Entertainment 98

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

Chadwick Martin Bailey

JANUARY 27, 2021

Emotion is a powerful motivator—arguably THE most powerful motivator—and can make or break a consumer relationship. So this story speaks to the power of music to tame the angry consumer—but, more broadly, it’s a study in the importance of understanding and actively managing consumers’ emotions. Consumers are people.

Consumers 98

Consumers Measurement Handbook Brands 98

Blake Morgan

DECEMBER 2, 2022

Technology-free experiences buck the trend that brands don’t seem to exist if they aren’t constantly shared on social media—which could be a risky move, but customers feel they have experienced something unique and exclusive. Instead of sharing with the masses, they share the experience via word of mouth, which grows the brand.

Brands 105

Brands Social Media Transportation Entertainment 105

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

Kustomer

OCTOBER 2, 2020

In fact, according to our own research , 79% of consumers say customer service is extremely important when deciding where to shop, so delivering on consumer expectations has never been more important. It’s not just about delivering on consumer expectations ?— it’s about exceeding their anticipated desires to drive loyalty.

Consumers 80

Consumers How To Retail e-support 80

Optimove

AUGUST 15, 2023

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.

Brands 52

Brands Marketing Advertising Video 52

Kustomer

JUNE 27, 2022

In a post-pandemic world, consumers have undergone an inadvertent shift in mindset and expectations surrounding customer experience (CX). Today’s consumer, as a result, finds great benefit in a hybrid customer experience that combines the spark of human communication and the convenience of sophisticated digital assistance.

Consumers 104

Consumers Customer Experience Social Media Chatbots 104

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article Why should you focus on brand empathy?

Brands 52

Brands Marketing Video Consumers 52

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article: Why should you focus on brand empathy?

Brands 52

Brands Marketing Video Consulting 52

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform.

Retail 54

Retail Consumers Brands Trends 54

DemandJump

APRIL 3, 2020

Whether you’re making videos as a social media influencer, a large brand, or someone just wanting to have fun, you’re probably wanting your videos to show up first on Youtube. With the millions of videos posted every year, this may seem like a huge feat.

Video 96

Video Social Media How To Brands 96

Comm100

AUGUST 1, 2023

Personalization in customer service – What is it and how to deliver it 71% of consumers expect companies to deliver personalized interactions, according to the latest McKinsey & Co. Not only this, but 76% said they are more likely to consider purchasing from a brand that provides a personalized service. s personalization survey.

Customer Service 159

Customer Service How To Omni-Channel Video 159

SurveySparrow

OCTOBER 25, 2023

The brand has used emotional branding exceptionally well, and this slogan, introduced in 1988, has become a mantra for motivation and determination. This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? What is a brand? A brand is so much more than that.

Brands 52

Brands Strategy Marketing Social Media 52

NetBase

MARCH 19, 2020

Knowing how to advertise to a diverse crowd of consumers can be tricky, and a little more time consuming than most businesses would like. Adding to that complexity, current trends indicate that consumers dislike sound in their ads. Consumers Care Less, Till They Do. And there’s more. The Sound of Silence.

Trends 60

Trends Consumers Advertising Social Media 60

Beyond Philosophy

APRIL 19, 2024

Businesses leverage storytelling to establish their brand identity, often highlighting humble beginnings or overcoming adversity. In marketing and persuasion, storytelling proves instrumental in communicating abstract ideas and influencing consumer behavior. How narratives aid memory retention and emotional connection.

Customer Engagement 89

Customer Engagement Engagement How To Video 89

DemandJump

JANUARY 24, 2020

Definition of Consumer Buying Behavior: Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process may include consulting search engines, engaging with social media posts, or a variety of other actions.

Consumers 59

Consumers Social Media Retail Consulting 59

ModSquad

MAY 13, 2021

When you consider that 92% of consumers trust word-of-mouth recommendations , it’s easy to see how delighted fans can become invaluable brand ambassadors. These outsourced support agents will seamlessly step in to fill in your needs while providing customer communications that are consistent with your brand.

Ecommerce 119

Ecommerce Loyalty Brands Rewards Programs 119

NetBase

NOVEMBER 15, 2019

Consumers are a fickle bunch, with audiences falling in and out of love with brands every minute. So, brand influencers who are genuinely skilled at capturing – and keeping – consumer trust are a rare commodity. Consumer Trust is Fleeting. Compounding the challenges – they have trust issues.

Consumers 40

Consumers Brands Effort Score Analytics 40

SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is what brands want. And this will help you to set your brand apart from competitors.

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83