ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. However, if you tell them why, it could actually create even more loyalty.

Net Promoter Score 72

Net Promoter Score Loyalty Programs Customer Service Ecommerce 72

Oracle

APRIL 6, 2021

From the way consumers buy groceries to how they’re rewarded for their loyalty, the impact of shopping for essentials in a pandemic has permanently changed the grocery market. Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market.

Loyalty Programs 71

Loyalty Programs Retail Loyalty Rewards Programs 71

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Customers That Stick

SEPTEMBER 18, 2014

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)? Here’s a look at how to target Millennials effectively through loyalty programs.

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Market Position and Brand Analysis: How do consumers perceive your competitors? Evaluate their branding strategies and messages to identify their market positioning. Competitive analysis offers you this lens.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

QuestionPro Audience

JANUARY 3, 2017

qSample conducted a study with its general consumer panel to understand travelers’ spending habits. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. However, with the increased access to price information and reviews, brand loyalty has diminished.

Airlines 150

Airlines Loyalty Brands Industry 150

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? These advocates are your brand’s enthusiastic cheerleaders, who can sway others’ decisions.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

2020 Research

SEPTEMBER 1, 2022

Consumers will set stricter boundaries for themselves when it comes to their purchasing habits. Good branding. No matter the state of the world, your branding strategies will determine where you fit in. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions.

Brands 52

Brands Banking Advertising Loyalty 52

SurveySensum

MAY 9, 2024

Studies show that patients who have a good relationship with their doctors are more likely to follow their treatment plans, improving health outcomes and satisfaction. A consumer-centric business builds its brand on patients’ expectations to provide the best patient experience. Better retention rates mean more TLV.

Communication 52

Communication Loyalty Programs Healthcare Loyalty 52

Currency Alliance

DECEMBER 21, 2016

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. The participants of the study weren’t just customers, but decision makers in businesses, too. Much has been made of customer apathy around loyalty programs in recent years. The results were revealing.

Loyalty Programs 40

Loyalty Programs Loyalty Study Customers 40

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. They typically involve incentives for spending money on a brand through points, perks, upgrades, or free products. Loyalty programs have now evolved to include enhancing the customer experience.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

Retently

JUNE 28, 2022

Below, we’ve outlined several techniques that you can use to turn your NPS data into a scalable process for generating word-of-mouth referrals, strengthening your brand through reviews and discussions, and fueling the organic growth of your business. Create Customer Success Stories and Case Studies. Great feedback? Actually, 58.7%

NPS 148

NPS Net Promoter Score Feedback Case Study 148

CX Journey

OCTOBER 24, 2018

Show That You Care Seventy-nine percent of people want to know that a brand cares before they buy something. Brands that show they understand what the customer needs and that have a strong commitment to delivering a solution attract loyal followers. Not to mention, most consumers expect a real-time response, as well.

Omni-Channel 237

Omni-Channel Customer Experience Social Media How To 237

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. A Daymon Worldwide global study from 2018 found that only 29% of millennials usually buy the same brand, of a particular product, compared with 35% of Gen Xers, for example. Here are 3 ways to improve loyalty in 2019. Be transparent.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Video Entertainment 98

ShepHyken

SEPTEMBER 17, 2021

He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. One study shows that 80% of consumers care as much about the experience a company provides as about its products and services. Great customer experience leads to brand loyalty.

Tips 108

Tips Customer Experience Loyalty Loyalty Programs 108

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

Kayako

AUGUST 21, 2018

56% of consumers say they’re more loyal to business who “get them.”. Consumers want to do business with brands that understand them. Those are the brands that can deliver the right kind of value and make customers’ lives better. Consumers, especially modern ones, are fickle. Offer a Worthwhile Loyalty Program.

Customer Retention 123

Customer Retention Loyalty Strategy Loyalty Programs 123

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Win the Customer

AUGUST 9, 2016

It seems consumers are quickly adapting to mobile payment systems in droves, but many companies have neglected to keep pace. For example, the iPhone 6 Plus is set up for mobile payments and makes on-the-go shopping a breeze for consumers. Streamlined Loyalty Programs. Not sure where to start? Always Be Customer-Centric.

Consumers 52

Consumers Loyalty Programs Loyalty Retail 52

ShepHyken

AUGUST 30, 2019

This eye-opening case study states that “segmentation has been vital to the success of NIVEA Sun and allowed the brand portfolio to grow to over 40 products.” As a matter of fact, 97 percent of consumers say customer service is a big factor when it comes to brand loyalty. Conclusion.

Loyalty Programs 104

Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 104

BirdEye

AUGUST 7, 2023

Challenges in auto repair marketing Power of online reviews in building trust for your auto repair business Case study of marketing done right with Birdeye FAQs on auto repair marketing Marketing your business effectively with Birdeye What is auto repair marketing? Increases your online presence and builds brand awareness B.

Strategy 52

Strategy Sales Marketing Social Media 52

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

ShepHyken

FEBRUARY 1, 2021

Improve Your Customer Outcomes With 5 Customer Service Best Practices from Leading Consumer Shipping Brand FedEx by Veronica Krieg. Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. Price is ripe: Study finds increase in menu prices means decrease in restaurant ratings by Olin Business School.

Customer Service 138

Customer Service Rewards Programs B2B Loyalty Programs 138

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

Currency Alliance

DECEMBER 18, 2017

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. Top loyalty trends for 2018: No.1

Loyalty 49

Loyalty Trends Brands Loyalty Programs 49

Bold360

APRIL 6, 2017

A recent study by Apadmi has given retailers and business owners a glimpse into what consumers really want. Take a look at the following five elements of technology which the study revealed your customers consider essential. But which technology is relevant and successful, and what is simply window dressing? Holistic Solution.

Self Service 63

Self Service Consumers Retail e-support 63

Michelli Experience

NOVEMBER 8, 2017

Cheryl also cites research on how customers want loyalty programs to reflect a brand’s gratitude: A study by Kitewheel shows three-quarters of consumers believe loyalty programs are ways for brands to show their loyalty to consumers. Personal Benefits.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

Michelli Experience

MARCH 11, 2016

Modern shoppers are fully engaged with their devices, and they’re preferring brand providers capable of offering text-heavy engagement platforms. Automated SMS platforms, too, are on the rise, boosting the total number of consumers considering text-for-service options superior than other provided offers. Six: The Numbers Don’t Lie.

Technology 100

Technology Company Marketing Loyalty Programs 100

SurveySensum

JULY 26, 2023

According to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. It is far more expensive to acquire new customers than to retain existing ones and brands understand that. But why is that a big issue?

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

CSM Magazine

MAY 3, 2021

However, studies have shown that engaged customers are likely to spend more than 50% more than new customers on each purchase. The question is, though, how do you turn one-time visitors into loyal customers and brand advocates? It only takes one bad experience to put a consumer off a brand for life.

Ecommerce 52

Ecommerce Loyalty Tips Loyalty Programs 52

ENGAGE.cx

MARCH 2, 2017

Click to download The New Loyalty 3 part series. As consumers, we don’t have to look much farther than our own smart phone to realize that even the newest loyalty programs don’t really work. A recent study by Accenture suggests that 90% of brands employ some kind of loyalty program.

Loyalty 40

Loyalty Measurement Brands Loyalty Programs 40