Books Brand Values Brands Tips 
BirdEye
MARCH 20, 2023
Today, 90% of people with a social media account use social networks to communicate with brands and businesses. As a business looking to improve brand awareness, lead generation, and scale growth, social media management has to be a part of the overall strategy. That brand consistency reinforces your brand identity.
ProProfs Chat
JULY 30, 2021
Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?
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Beyond Philosophy
NOVEMBER 26, 2014
Marketing and Branding are the first contacts you have with your Customers. Your brand is the promise you make to your Customers. Surprisingly, too many organizations don’t deliver on the brand promise they made in their Marketing and Branding efforts, causing a disconnect between the two.
SurveySparrow
JUNE 28, 2023
The true essence of a personalized customer experience lies in tailoring the individual’s journey with your brand to meet their specific needs and expectations. It offers a unique, tailored experience that goes beyond a transaction, making customers feel valued and understood.
BirdEye
MARCH 29, 2024
Introduce your brand Instagram Stories is an ideal channel to post content that can incite engagement and humanize your brand for the audience. And a brand introduction on Instagram stories can definitely do that. Reshare UGC content User-generated content lends authenticity to your brand and helps you gain customer trust.
ReviewTrackers
AUGUST 10, 2017
For hotel bookings, you check out reviews on TripAdvisor, Google, or Oyster. For employer brands and HR executives, the rise of employee review sites like Glassdoor and Indeed may initially be seen as one more thing to worry about. But if you come to think about it, employee reviews can be good for your business and employer brand.
Optimove
SEPTEMBER 8, 2019
Three years ago, I began receiving internal feedback on our brand and its maturity. But the feedback kept on coming, and eventually it hit me – yes, the brand is memorable, it has its equity, but it no longer represents Optimove’s positioning. An era where growth matters above all.
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