Optimove

MAY 8, 2019

One of the main questions that always arise when I meet fellow marketers – maybe it’s not really a question but more of a general wonder – is “how do I know that my campaigns are bringing value to my organization?“ Let’s say that you calculated a CRM Contribution of $100K this month but measured only 80% of your campaigns.

CRM 81

CRM Metrics Multi-Channel Groups 81

Optimove

NOVEMBER 30, 2020

However, chances are you may still be left with large groups that clump many different types of customers together. Segmenting customers based on two or three attributes at once rather than separately, can provide your CRM marketing team with much more information. This is just the tip of the iceberg!

CRM 72

CRM Groups Tips Video 72

Optimove

MARCH 15, 2021

The top 5% of customers generate almost 60% of the total deposits. In other words, more than half of the brand’s deposits come from just 5% of the customer base! Though customers with high NGR are considered VIPs – NGR can be unstable sometimes. The post CRM Hack: VIP Definition appeared first on Optimove.

CRM 52

CRM Analysis Video Brands 52

Optimove

JULY 27, 2020

Leveraging customer data to generate insights is not an easy task for any department in any type of business. Especially generating the kind of insights that lead to more effective customer marketing. A few weeks ago, we showed you how to use your customers’ first purchase category as a predictor of longevity.

CRM 98

CRM Tips Retail Analysis 98

Optimove

SEPTEMBER 7, 2020

The emergence of gamification in marketing campaigns is nothing new or novel. However, when properly implementing this technique in your marketing plan, it can boost growth and engagement, and revenue. Marketers worldwide can leverage gamification by applying it to retention and acquisition efforts. That’s it!

CRM 52

CRM Gamification Loyalty Programs Video 52

Optimove

DECEMBER 24, 2020

When creating multi-step customer journeys, one of the dilemmas marketers have, is whether to lock customers into journeys or leave them to migrate freely between one journey and another. It’s a question because to map out customer journeys, marketers typically turn to a trusted blank canvas. Wrapping it up.

CRM 98

CRM Customer Retention Customer Journeys Interaction 98

Optimove

JULY 11, 2019

In the first blog post in our “CRM Contribution Metric” series, we discussed the need to understand and measure the value your CRM brings your organization and shared research that makes sense of these numbers and the variables they are based on. Customer Base Coverage. Number of Channels.

CRM 70

CRM Metrics Multi-Channel Groups 70

Totango

FEBRUARY 23, 2024

Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. When you think about the opportunity for partnership between marketing and CS, it’s how you can retain that customer and increase their lifetime value.

Chief Customer Officer 94

Chief Customer Officer Customer Centricity Metrics CRM 94

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing CRM Multi-Channel Sports 59

Optimove

FEBRUARY 15, 2021

A well-known axiom in marketing is that – the more personalized, the better. But going from having segments/target groups, to actually personalize your marketing strategy, requires a few additional steps. But going from having segments/target groups, to actually personalize your marketing strategy, requires a few additional steps.

CRM 52

CRM Groups Measurement Video 52

CustomerSuccessBox

MARCH 9, 2022

One is Customer Relationship Management (CRM) and the other is Customer Success (CS) platforms. According to a research study, 20% of the SaaS companies, especially small to midsize companies, often depend on their CRM to administer all customer life cycle tasks which do not suffice their Customer Success function.

CRM 52

CRM Customer Success Customer Relationship Management Touchpoint 52

Totango

JULY 8, 2022

But in fact, you should be investing now more than ever in customer success. In order to protect your core business, which is your current customer base, you need to be making the necessary changes to keep up with delivery and communication of value to your customers. It’s time to “shift right.”. How to Shift Right .

Self Service 106

Self Service CRM Customer Retention Customer Journeys 106

Optimove

AUGUST 13, 2020

If there’s one thing that gets our team fired up, it’s interviewing top-notch CRM experts from leading companies. Our entire customer base changed as we got an influx of new customers [when users shifted heavily to online shopping during lockdowns]. FM: It’s been a fascinating process.

Marketing 85

Marketing CRM System Strategy 85

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

NobelBiz

APRIL 2, 2024

Aspect Enterprise Contact Center Solutions Small Business Contact Center Solutions Scale Designed to handle large volumes of interactions across multiple channels, catering to the diverse needs of extensive customer bases. CRM Connectors and API Integrations : Updating CRM client profiles in real-time just got easier.

Contact Center 105

Contact Center Self Service Omni-Channel CRM 105

Optimove

FEBRUARY 25, 2021

Similarly, as a smart gaming CRM marketer, you want to give out bonuses because you know it’s a classic, effective retention tool. Well, you can stop all promos… But the truth is that you don’t have to let them ruin promotions the fun for the rest of your customer base. Let’s leave that for another blog.

CRM 52

CRM Metrics Analysis ROI 52

C3Centricity

OCTOBER 8, 2017

Our customers are getting smarter every day. But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?

Marketing 120

Marketing Social Media Loyalty Brands 120

ShepHyken

AUGUST 10, 2018

It applies to various fields such as banking and travel, with customer relations at the forefront, putting Predictive Customer Analytics (PCA) in a field of its own. PCA utilizes historical data from a CRM to guess the likelihood of future events. Segmenting Customers. Personalizing Content. Choosing Channels.

Analytics 67

Analytics Social Media Travel Banking 67

Optimove

NOVEMBER 2, 2023

Before partnering with Optimove, UK Meds faced several marketing challenges. They struggled with building segmented target groups, needed more detailed customer insights for effective targeting, and faced difficulties with in-house email designs. Customer behavior insights and historical data were vital in shaping their campaigns.

Marketing 52

Marketing Social Media Groups Healthcare 52

Optimove

NOVEMBER 5, 2020

In the long run, following responsible gaming marketing practices will allow you to create long-lasting and healthy customer relationships that will allow you to retain every player and make them feel like a winner. But how do gaming operators stay on top of today’s ever-changing marketing practices?

Marketing 98

Marketing CRM Examples Brands 98

Optimove

JUNE 30, 2022

While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. How can marketers lead their companies through online advertising’s ROI crisis? The first order of business should be to separate the wheat from the chaff, i.e., to determine which customers are most valuable.

Marketing 52

Marketing Fashion Return on Investment ROI 52

Optimove

APRIL 8, 2021

One of the best ways to solve this challenge and remain competitive in an overflowing market is to create a unified and personalized customer experience across all touchpoints. That’s what customers have come to expect. Contact us to see how your brand can grow by combining Optimove and Attentive into your CRM solution!

CRM 52

CRM Multi-Channel Touchpoint Brands 52

Kustomer

JUNE 7, 2023

Customers want to feel financially confident, including having trust in their financial institutions to work in their best interests, and they expect service to be streamlined and personalized. Like any playbook, it should contain a stock of methods and go-to tips firms use to provide great customer service and create their ideal CX.

Financial 98

Financial CRM Banking Effort Score 98

Lumoa

FEBRUARY 6, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies we’re changing the way businesses see their customers. Companies do marketing, sales and CRM – the customer does the experience! Read the full answers here below.

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

Optimove

NOVEMBER 18, 2021

Earlier this year, CommerceNext conducted a large-scale survey among retail marketing leaders. And while, as we mentioned a few weeks ago – many marketers like to talk about how important Retention, Customer Data Platforms, and Actionable Data are – when push comes to shove, most will revert to old-fashioned, perhaps even outdated, tactics.

Marketing 111

Marketing Effort Score Retail Loyalty 111

Totango

APRIL 6, 2023

Automation to scale and deepen customer engagement Video Business Reviews (VBRs) Creating personalized campaign content for the “tech touch” segment of your customer base is difficult because it’s so time consuming. These new seat licenses are add-ons to any Totango plan, making CS program visibility very accessible.

Innovation 88

Innovation Video CRM Customer Success 88

ChurnZero

MARCH 9, 2023

nearly 1,000 respondents answered as follows: 83% said customer relationship management (CRM); 66% said support (i.e. ticketing); 49% said task/project management; 46% said customer success platform (CSP); 41% said CX/survey; 37% said chat; 34% said product (i.e. The full report is available for download.

Customer Success 52

Customer Success CRM Customer Relationship Management Survey 52

Comm100

NOVEMBER 15, 2022

This blog will cover the key reasons why contact centres are adopting a digital-first strategy to meet their customers’ ever-evolving service expectations, and what this means for the future of contact center solution providers. And the more questions resolved by the bot, the faster the support for customers who need human help.

Strategy 131

Strategy Omni-Channel Contact Center Chatbots 131

Lumoa

FEBRUARY 14, 2024

Watch the webinar replay of Redesigning CX programs: Enhancing the Way We Listen, Analyze, and Engage with Customers to learn more. External factors like market demand, pricing trends, or competitors’ initiatives can arise at any time, setting off a chain reaction that affects your overall CX.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

ChurnZero

MARCH 9, 2023

said customer relationship management (CRM); 65.9% said customer success platform (CSP); 40.8% said marketing automation; 27.5% said customer engagement/community management; and 4.8% nearly 1,000 respondents answered as follows: 82.5% said support (i.e. ticketing); 48.9% said task/project management; 46.3%

Customer Success 52

Customer Success CRM Customer Relationship Management Survey 52

Kustomer

JUNE 1, 2023

Now is the time to ensure your customer experience strategy includes data driven personalization. Personalized customer service is when a company, customer service agent or chatbot provides tailored experiences to each individual customer, based on their specific preferences, behaviors, wants and needs.

Data 78

Data Customer Service CRM Customer Service Strategies 78

NICE inContact

OCTOBER 18, 2019

And to further demonstrate our commitment, in 2020 NICE inContact will double investment in Western European operations to accelerate growth and support our growing customer base. Get your copy of Gartner’s Magic Quadrant for Contact Center as a Service, Western Europe report here.

Contact Center 120

Contact Center Self Service Omni-Channel CRM 120

Totango

AUGUST 16, 2022

For instance, a customer relationship management (CRM) app may be used to segment customers at risk of churn and reach out to them, serving as a CRM customer retention tool. Tracking and improving customer satisfaction before subscription renewal deadlines. Reminding customers of renewal deadlines.

Customer Retention 102

Customer Retention Software Customer Success CRM 102

GetFeedback

JUNE 16, 2019

If you can find a piece of information about the customer somewhere else, for example in your CRM, then it’s best not to ask for that. Using a survey tool with a logic feature can help you cut down on redundant or irrelevant questions by adding or skipping questions based on a customer’s previous answers.

Survey 276

Survey CRM Tips Feedback 276

Optimove

JUNE 25, 2020

In recent months, we’ve talked a lot about your current marketing strategies and how to overcome common-day CRM challenges during the pandemic. Therefore, we typically recommend creating a dedicated marketing strategy for these customers as they are harder to retain and have lower lifetime value.

Marketing 98

Marketing Social Media Loyalty Brands 98

Totango

JUNE 15, 2022

While the uncertainty that comes along with rising interest rates and a falling stock market can be scary, there is a silver lining: your current customer base. During periods of economic instability, your customer base may be the only growth channel on which you can depend. Invest in Customer Success.

Self Service 98

Self Service Customer Journeys Touchpoint Analytics 98