SurveySensum
MAY 19, 2023
Customer loyalty and satisfaction are crucial when it comes to banks. More than often, customers are attracted to banks that value them and offer good service. But when every bank strives to achieve the same, how can you get a competitive edge? How to use NPS in banking and financial services?
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?
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Currency Alliance
OCTOBER 12, 2020
This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.
Kayako
AUGUST 21, 2018
Send out a survey to all existing customers. In today’s market especially, consumers want to know their dollar is going farther than your bank account. Offer a Worthwhile Loyalty Program. That’s why it can be so meaningful to demonstrate to customers what their loyalty means to you.
SmartKarrot
JUNE 2, 2022
The global loyalty program market stood at approximately $181 Billion in the year 2019. There is an increase in the number of organizations allocating their marketing spending on loyalty programs. There is an increase in the number of organizations increasing their marketing spending on loyalty programs.
West Monroe
MAY 31, 2019
The three largest banks in the United States are all leveraging chatbot technology in one way or another, with JP Morgan piloting a virtual assistant for corporate treasurers , Wells Fargo piloting a Facebook Messenger-based customer service bot , and Bank of America rolling out their branded, app-based conversational assistant ‘Erica’.
ShepHyken
NOVEMBER 14, 2022
It was fairly one-dimensional, easily addressed with physical phone banks and basic staff management processes. Also, 30% of them are willing to pay more and 30% are willing to wait longer at small businesses versus major retailers or chain stores, according to a new NerdWallet survey of over 3,000 U.S. There’s nothing wrong with that.
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