article thumbnail

Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

article thumbnail

B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. Let’s discuss the nuances of B2B vs. B2C marketing. That’s why first impressions matter just a little more for B2C marketers.

B2C 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 13 marketing channels for your business

BirdEye

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

article thumbnail

Outsource Telesales Reemergence Amidst Online Digital Marketing Noise

Magellan Solutions

While it is true that online digital marketing is a great strategy to get leads, to ditch your B2B or B2C telecalling marketing strategies is not smart either. In fact, for B2B or B2C telecalling marketing strategies , 79% of affluent clients still prefer to talk to someone over the phone. And the pandemic?

article thumbnail

10 Ways to Get Back to CX Basics

Innovative CX

In my case, I engage with both B2C and B2B organizations and while some may argue there’s a difference between the two, I would suggest the service levels aren’t much better with either one. Lately, I’m seeing a lot of churn about how to develop an effective ROI for an organization’s CX investments. Try to return a purchase.

B2C 52
article thumbnail

Top Takeaways from Khoros Engage 2019 (Part 1)

Lithium

Whether you are a B2C or B2B brand, it’s vital to recognize that your customers have moved on from the days of being impressed by the best product. Paid and organic social media are better together. Paid social media is vital for getting your products in front of your prospects and customers today. Yes, numbers.

article thumbnail

Khoros a Strong Performer in The Forrester Wave: Social Suites, Q4 2019

Lithium

Social media is a rapidly evolving business channel that can be hard for brands to keep up with. To assist B2C marketers in this, Forrester has completed The Forrester Wave TM : Social Suites, Q4 2019, in which Khoros was named a Strong Performer and performed better than or as well as the competition on 90% of the criteria evaluated.