Can AI Improve Your Loyalty Program?
Forrester's Customer Insights
MARCH 26, 2024
Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.
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Forrester's Customer Insights
MARCH 26, 2024
Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.
Influitive
FEBRUARY 26, 2020
Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. . […].
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Forrester's Customer Insights
MARCH 14, 2023
As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]
ShepHyken
APRIL 28, 2024
My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.
Forrester's Customer Insights
OCTOBER 25, 2022
Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.
ShepHyken
APRIL 14, 2024
Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.
Forrester's Customer Insights
MAY 19, 2023
Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]
Currency Alliance
OCTOBER 12, 2020
That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.
Influitive
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. Deepen engagement to lock in loyalty.
Totango
JUNE 4, 2021
Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll also show you how technology can help you automate your engagement strategy. Reward Customer Loyalty.
Comm100
JANUARY 21, 2020
With digital omnichannel engagement, you can automate proactive interactions based on custom rules that guide users through the customer journey. If you can automate outbound messages, why not convert and engage more? B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences.
SmartKarrot
APRIL 20, 2022
From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.
SmartKarrot
MARCH 17, 2022
While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. Customer loyalty is the base of customer retention. What is a B2B Customer Loyalty Program? B2B customer loyalty helps expand the customer base and keep repeat customers. contact-form-7].
Optimove
OCTOBER 5, 2023
The Frightening Intimidation of Marketing AI While AI holds incredible potential to revolutionize customer engagement and personalization, it can also be an intimidating prospect. In other words, personalization and relevancy of marketing messages is the most critical key to getting consumers attention, engagement and future business.
Comm100
JANUARY 21, 2020
With digital omnichannel engagement, you can automate proactive interactions based on custom rules that guide users through the customer journey. If you can automate outbound messages, why not convert and engage more? B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences.
ShepHyken
APRIL 20, 2020
Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Here are my top five picks from last week.
Currency Alliance
JUNE 11, 2019
“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Or, in the form of the now-prevalent sign-up bonuses that come from switching banks.
ShepHyken
MAY 4, 2020
The way we come back is paramount to the long term success we hope to have with our existing customers, as well as new ones – regardless of the type of business we’re in (B2B or B2C). How Sephora & Others Use Customer Loyalty Programs To Drive Revenue by ReferralCandy. But there are innings left to be played.
SurveySparrow
JANUARY 7, 2021
In fact, brands started to put more attention on improving their customer engagement. Well, here we’ve broken down why customer engagement will change drastically in the upcoming years, and how brands are using creative thinking, care, and empathy to enhance customer engagement. Customer Engagement in Pre-Covid World.
Lumoa
FEBRUARY 9, 2023
The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.
CSM Magazine
SEPTEMBER 18, 2018
Below is a quick guide to empowering your ticketing app with advanced features to boost user engagement. Another way to engage users with your app is to give them additional information about the events they’re interested in, i.e. incorporate partner content. Build original loyalty programs. Any challenges so far?
Beyond Philosophy
APRIL 3, 2016
After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. Customer Satisfaction Doesn’t Drive Loyalty Behavior. Michael Lowenstein, Ph.D.,
Totango
JULY 1, 2022
Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?
Beyond Philosophy
JUNE 21, 2015
Don’t miss Michael Lowenstein, thought leadership principal at Beyond Philosophy, as he provides valuable perspectives on B2B and B2C loyalty programs and offers practical and proven methods for developing consistent loyalty programs. Engaging Millennial Employees. Improving your CX One Employee at a Time.
Beyond Philosophy
APRIL 3, 2016
After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. Customer Satisfaction Doesn’t Drive Loyalty Behavior. Michael Lowenstein, Ph.D.,
Beyond Philosophy
JUNE 18, 2015
Find your team’s strengths and use those to create the experience—and also employee engagement (a key element to a great Customer Experience). Colin is an international author of four bestselling books and an engaging keynote speaker. Commit to the mindset of creating an exemplary Customer Experience. Individual development.
ClientSuccess
JUNE 19, 2019
Around 89% of companies view customer experience as a key factor in driving customer loyalty and retention. Coming back to the main point, here are 6 strategies that you can embrace to offer value to customers and enjoy their undivided loyalty and prolonged attention in today’s fleeting consumer age. Shocker, right?
Strativity
JULY 16, 2020
We make a material impact through radical collaboration that ignites growth for the world’s top B2C and B2B brands. Businesses have long craved this seamless integration of marketing services, but often come up short by engaging with firms plagued by disjointed processes, organizational silos, and competing cultures. A Material Impact.
SurveySparrow
DECEMBER 17, 2020
Thanks to a wide variety of channels present, it is easy for customers to engage with businesses using them. If brands can connect directly with their customers (assuming it is B2C), then it is a win-win for both the parties. Real-time visual engagement. Loyalty Programs. Product Experience Trend #14.
BirdEye
DECEMBER 8, 2022
Let’s say you’re a business-to-consumer (B2C) company selling retail products. Social networking sites also encourage people to engage and communicate with the brands and businesses they know and love. Engage with your followers directly through messages, comments, and posts. How to use them: Create a business page.
ReviewTrackers
MAY 8, 2017
CX is also a great competitive differentiator, helping companies respond to and exceed customer expectations, improve satisfaction, drive loyalty, reduce churn, and increase revenue. The ICX Summit is for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience. Where: London, UK.
ProProfs Chat
MAY 6, 2020
Customer Experience & Engagement Statistics. Customer Experience & Loyalty Statistics. 80% of B2B buyers are not only looking for but expect a buying experience like that of a B2C customer. (Source: Lumoa ) Tweet this. Even they wish to have the same buying experience as customers in the B2C get to enjoy.
Daniel Group
NOVEMBER 12, 2019
” They suggest hosting events, personalizing services, handwritten notes, and loyalty programs to show customer appreciation. And yet, most B2B and industrial businesses—whatever they sell—still try to use customer feedback strategies and tools designed for B2C businesses.
SurveySparrow
FEBRUARY 27, 2024
Net Promoter Score , or NPS, is a crucial metric to gauge customer loyalty and satisfaction. We have already defined that NPS is crucial for understanding customer satisfaction and loyalty. A higher NPS score means excellent customer satisfaction and loyalty, meaning increased customer retention. Let’s not waste any time.
Optimove
JULY 12, 2021
That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. So, how do you make sure your company is delivering top-notch customer engagement strategies that work? Customer engagement reflects the depth of the emotional connection a customer has with your brand.
Currency Alliance
JUNE 19, 2019
This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.
ChurnZero
MAY 18, 2021
It lays down the probable path that they will take, the multiple touchpoints they will interact with or become exposed to before making a purchase as well as all important post-sale customer engagements. Be it a B2B or B2C business, assuring your customers that you are a better choice than the competition is easier said than done.
Beyond Philosophy
JUNE 9, 2015
Passenger inertia is not Customer loyalty. New Webinar: How to Design & Build an Effective Loyalty Program. Special early-bird registration offer: Free Whitepaper Download, “Loyalty Programs vs. Loyalty Behavior: Do Marketers Get What They Intend?”. Follow Colin Shaw on Twitter @ColinShaw_CX.
Daniel Group
AUGUST 13, 2021
To learn where your company needs to improve its CX program, take our Customer Experience Maturity Assessment based on our extensive customer feedback data from our 30+ years of surveys and market research across multiple markets. Strategy + Business: The untapped potential of B2B customer loyalty programs.
SmartKarrot
MAY 7, 2020
Thus the processes followed by customer retention specialist could be very unique depending upon the kinds of companies they work for, the customers they deal with (B2B or B2C) and even the kind of products or services they sell. A Customer Engagement Model Should be Followed . Reward Customer with a Loyalty Program .
BirdEye
NOVEMBER 7, 2023
Modern engagement Texting abbreviations can help you connect well with the younger audience. Engaging with the community Companies can connect with their target audience on a personal level by using text abbreviations on platforms like X or Instagram. Click on the banner below to discover how Birdeye can amplify your engagement.
SurveySparrow
APRIL 17, 2020
B2B buyers have come to demand much more from their buying journeys, and many expect a buyer experience similar to that of B2C customers. The ease of doing business is a top factor that influences customer loyalty and satisfaction across B2B markets. Invest in a Responsive Website. Simplify Payments.
SurveySparrow
MARCH 29, 2023
The customers must be engaged at this stage of the ecommerce journey. But keeping customers engaged at this stage is a big challenge. Stage 3: Conversion The next step after keeping customers engaged is conversion. Thanks to your engagement activities, customers take action resulting in them making a purchase.
ClearAction
AUGUST 21, 2016
Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters. That usually requires departments to work together to resolve the root causes of issues — that’s harder and takes longer, but it’s what’s needed to build trust that earns loyalty.
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