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Can AI Improve Your Loyalty Program?

Forrester's Customer Insights

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

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5 Tips for B2B Loyalty Programs Inspired by B2C

Influitive

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. . […].

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Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs

Forrester's Customer Insights

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

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Changing Your Loyalty Program? Here’s What To Consider

Forrester's Customer Insights

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

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Paid Loyalty Programs Pique Premium Interest

Forrester's Customer Insights

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. Deepen engagement to lock in loyalty. Download the free report here.).

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