Gainsight

APRIL 10, 2023

Everything from how we serve our customers, retain them, and grow our business has changed—customer retention is no longer a nice-to-have, it’s a critical growth axis. As a result, SaaS businesses are focussing on building durable businesses by keeping existing customers rather than acquiring new one.

Customer Success 59

Customer Success Self Service Multi-Channel Effort Score 59

ShepHyken

AUGUST 6, 2023

Since the beginning of my career, I’ve preached about that many customer service skills and CX strategies apply to every type of company in any industry. That includes B2C, B2B, and G2C (Government to Citizen). Here’s a list of eleven, and while many of them may seem like common sense, that doesn’t mean they are commonly practiced.

Customer Service 62

Customer Service Tips e-support B2C 62

Optimove

OCTOBER 5, 2023

The results revealed that 54% of marketers have chosen to allocate more than half of their marketing budget to new customer acquisition. In contrast, only 13% have opted to invest over half of their budget in customer retention. The remaining 33% split the budget evenly. Fright Level: 2. Fright Level: 5. Fright Level: 6.

Marketing 119

Marketing Survey B2C Loyalty 119

Optimove

AUGUST 31, 2023

” In our work with hundreds of major B2C brands, we have observed that relevance plays a pivotal role in enhancing customer engagement across diverse industries such as finance, retail, and gaming. Respondents included executives at B2C companies, and US consumers with HH incomes exceeding $75,000.

Data 52

Data Marketing Multi-Channel B2C 52

delighted

MARCH 24, 2020

However, there is one area that absolutely should not be compromised: the customer experience. Because tough times for your company indicate tough times for your customers as well, it’s more important than ever for you to focus on customer retention and loyalty.

Customer Retention 42

Customer Retention Customer Experience How To NPS 42

Lumoa

FEBRUARY 9, 2023

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Blake Morgan

JANUARY 20, 2022

His blog, Customers That Stick, features interviews with top CX leaders and answers common customer-related questions. . He offers a European perspective on employee and customer engagement and customer focus and shares interviews with top CX leaders. . Adrian Swinscoe . Annette Franz . Donna Weber .

Case Study 96

Case Study Customer Journeys Competitive Advantage Customer Centricity 96

ShepHyken

OCTOBER 24, 2022

My Comment: This article is actually an interview with PwC Customer Transformation Leader George Korizis. While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared. Who doesn’t want their customers to love them?

Customer Service 52

Customer Service Retail Course Customer Service Training 52

Influitive

OCTOBER 30, 2015

He says it is the job of the marketer to use this new technology—like an advocate marketing program —to scale customer engagement efforts at every stage of the buyer’s journey. Tweet this quote: “It’s not about B2B or B2C, it’s B2H–Business to Human.”. Invest in customer engagement & retention.”.

Customer relationships 79

Customer relationships Video Engagement Marketing 79

SmartKarrot

MAY 7, 2020

Ever since the boom of the SaaS industry, customer retention has become the top-most priority for business owners as they realized the immense benefits of it. Customer retention specialist is the new breed of professionals who are being specifically brought on board to tap on the opportunities that lie behind customer retention.

Customer Retention 10

Customer Retention Social Media B2C Loyalty Programs 10

CSM Magazine

NOVEMBER 11, 2020

The report identifies five transformative trends that will become mainstay in 2021, as more companies turn to conversational support to efficiently manage high conversation volume and exceed customer expectations. The report is based on a survey of nearly 600 customer support leaders from B2B and B2C organizations. Methodology.

Trends 52

Trends Chatbots B2C B2B 52

CCO Council

JUNE 24, 2014

B2C industries tend to see results more rapidly than B2B. Chief Customer Officer Customer Centricity Customer Engagement Customer Loyalty Customer Retention' Once these results materialize, however, they appear to continue to grow commensurate with the investment.

Chief Customer Officer 85

Chief Customer Officer Customer Centricity Competitive Advantage Policies 85

inSided

OCTOBER 2, 2019

So we're clear: The need to facilitate effective customer self-service, in B2C and B2B organisations, is a non-negotiable. That said, it's fair to say that it becomes even more critical in B2B SaaS companies, where increasing customer engagement, and retention, are (or should be!)

Self Service 67

Self Service Customer Success B2B Knowledge Base 67

Customer Guru

AUGUST 21, 2018

DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer experience consultant. She has published the training e-manual “Five Steps To The More Loyal Customers” and has had numerous articles published and products produced on customer retention, satisfaction, and loyalty.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

Pink Guava

OCTOBER 7, 2019

Customer Satisfaction Program Over time CSAT Scores measured and analyzed correctly will help you as a business owner/ decision-maker to see a holistic picture of the customers. Instead of doing a million things for effortless and smooth customer experience, a lot of effort can be saved to do things that can make a "difference".

Customer Satisfaction 40

Customer Satisfaction Study Net Promoter Score Effort Score 40

Totango

JULY 18, 2018

The quality of Customer Support interactions is a big factor in customer satisfaction, yet too often agents aren’t equipped with the customer data they need to do their best work. The current state of Customer Support. Customer Support vs. Customer Success. Increased Customer Expectations.

Customer Satisfaction 56

Customer Satisfaction Customer Success Customers Customer relationships 56

Retently

MARCH 14, 2023

NPS surveys focus on existing customers who have already purchased and used the product to measure their loyalty and satisfaction with the brand, including customer service, UI/UX, operations, etc. Timing Product reviews are gathered after a customer purchases and engages with the product.

NPS 143

NPS Comparison Survey Net Promoter Score 143

ProProfs Chat

MAY 6, 2020

Better customer experiences can also help you improve employee satisfaction hassle-free. 80% of B2B buyers are not only looking for but expect a buying experience like that of a B2C customer. (Source: Lumoa ) Tweet this. As one of the customer experience facts, this one definitely leaves us surprised.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Forrester's Customer Insights

NOVEMBER 17, 2022

Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […].

Loyalty 26

Loyalty Customer Retention Customers Marketing 26

Retently

AUGUST 23, 2023

We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. While it’s true that B2B companies typically have fewer customers than B2C companies, there’s a flip side to this coin.

Net Promoter Score 148

Net Promoter Score B2B Company B2C 148

Education Services Group

MAY 25, 2022

Customer Education can own [community] if it doesn’t exist, they can be the catalyst for getting it in play. Part of the idea of a Customer Community is that it’s your central hub for all customer engagement. It all sort of comes together as a central hub.

Chief Customer Officer 52

Chief Customer Officer Multi-Channel Knowledge Base Engagement 52

SmartKarrot

MARCH 15, 2022

This leads to lower customer acquisition costs and higher retention costs. Best for: The PLG approach is best suited for B2B and B2C companies that are product-based. You need to share leads with the sales team so that they nurture and understand the customers better. It is keeping KPIs relevant and at the core for-.

Sales 10

Sales Marketing Customer Retention B2C 10

BlueOcean

SEPTEMBER 27, 2021

As a company specializing in private messaging, they may be a little biased—yet they have some intriguing statistics that should be on the radar of any business building their customer experience strategy. different methods to accurately measure customer experience. Read more > Data: The Backbone of Customer Experience.

Customer Experience 177

Customer Experience Contact Center B2B B2C 177

SmartKarrot

APRIL 24, 2020

Customer segments are groups of customers that share common characteristics like industry, number of employees, products, location, etc for B2B marketing and gender, age, preferences, demographics, etc for the B2C market. These segments are then treated with different engagement strategies.

Net Promoter Score 12

Net Promoter Score Effort Score B2C B2B 12

SmartKarrot

JUNE 29, 2020

But let’s first understand what differentiates them from B2C mobile apps. B2B Mobile Apps vs. B2C Mobile Apps. The most significant distinguishing factor between a B2B mobile app and its B2C counterpart is its target audience. While B2C apps are meant for regular consumers, B2B mobile apps target strategic decision-makers.

B2B 10

B2B Analytics Engagement B2C 10

SmartKarrot

JUNE 29, 2020

But let’s first understand what differentiates them from B2C mobile apps. B2B Mobile Apps vs. B2C Mobile Apps . The most significant distinguishing factor between a B2B mobile app and its B2C counterpart is its target audience. While B2C apps are meant for regular consumers, B2B mobile apps target strategic decision-makers.

B2B 10

B2B Analytics Engagement B2C 10

Lumoa

MARCH 12, 2023

Benefits of using a customer experience platform CX platforms benefit your business in many ways. Their ultimate goal is to enable you to improve the customer experience. Improving your CX can result in: Better customer retention. 81% of customers make a second purchase after a great experience.

Customer Experience 208

Customer Experience Customer Journeys NPS Analytics 208

Waypoint Group

JUNE 7, 2018

I recently wrote about the importance of leading indicators to improve customer retention and expansion rates in B2B environments. Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that strengthen customer relationships over time.

Customer Success 40

Customer Success Customer Journeys B2B Feedback 40

Magellan Solutions

SEPTEMBER 10, 2019

A good call center company can improve your customer engagement, customer care, customer retention, and customer acquisition performances. B2B and B2C lead generation. It helps you save on resources — money, time, effort, and equipment. Reservation and booking. Appointment. Order taking.

Call Center 49

Call Center Call Center Solutions Contact Center Culture 49

Kayako

JULY 28, 2022

Gives customers confidence they can resolve their issue, so they don’t abandon the attempt too early. The place to start with a self-service first strategy that benefits customer engagement and experience is to improve knowledge management for customers. What is Knowledge Management?

Self Service 247

Self Service Customer Service Management Knowledge Base 247

ChurnZero

MAY 18, 2021

It lays down the probable path that they will take, the multiple touchpoints they will interact with or become exposed to before making a purchase as well as all important post-sale customer engagements. Be it a B2B or B2C business, assuring your customers that you are a better choice than the competition is easier said than done.

Customer Journeys 84

Customer Journeys Loyalty Programs B2C Touchpoint 84

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Anita Toth. Keri Keeling. Sana Farooq.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

Beyond Philosophy

JUNE 20, 2015

The first, a B2C example, involves a major player in the cable television industry. As a core performance metric, customer bonding is very much alive and well in both B2B and B2C products and services. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining. appeared first on.

B2C 60

B2C B2B Metrics Analysis 60

SmartKarrot

MAY 27, 2020

Companies have to aim for increasing the customer lifetime value (CLV) through various strategies. It can range from providing perks to your customer to having a great Customer Success team in place. Apart from long-term customer retention strategy , a Customer Success Manager should also prepare for a last minute rescue.

B2C 10

B2C Customers ROI Strategy 10

Thematic

JUNE 13, 2023

Then, use this information to improve your products and customer service experience. Ultimately, this information can increase customer satisfaction, loyalty, and retention. B2C and B2B businesses can both use VoC programs. Giant B2C companies like Adidas can use VoC to uncover faults in physical products.

Voice of Customer 62

Voice of Customer Tools Customer Experience Net Promoter Score 62

SmartKarrot

FEBRUARY 16, 2022

Not just brand loyalty, CX is a key factor when making purchase decisions, customer retention, and even word-of-mouth advertising. Considering this importance, we have brought a list of 75 customer experience statistics to you. These will help you efficiently create an excellent experience for your customers.

Customer Experience 10

Customer Experience Social Media B2B e-support 10

ProProfs Chat

OCTOBER 30, 2021

So, it is quite clear that marketing segmentation lets you display the right content to the right group of customers. Instead of throwing your single message to all people, you can use targeted content and ads to increase customer engagement. The above examples are more helpful in understanding B2C audiences. Family size.

Marketing 95

Marketing Social Media Groups B2B 95