PeopleMetrics

MARCH 25, 2022

creating a customer advisory board to collect customer insights. CABs are particularly beneficial for companies that rely heavily on segments of high-impact customers , like: B2B companies that produce enterprise-level software or provide specialized professional services. Next, begin inviting customers to join the CAB.

Roadmap 118

Roadmap Feedback B2B Survey 118

Waypoint Group

DECEMBER 15, 2015

Humanity’s VP of Client Services, Paul Piazza, reached out to Waypoint Group to leverage B2B customer feedback in a way that would help his team better understand what customers really want and need from their product. The post Does Your B2B Feedback Program Save 46 Accounts in 3 Months?

B2B 40

B2B Feedback Case Study ROI 40

Waypoint Group

NOVEMBER 6, 2014

Working with B2B clients over the years, we’ve prided ourselves in producing actionable and unique deliverables. There were no B2B customer success technology vendors in the market that could offer our account-level insights and relationship reporting. Unique account-based reporting. TopBox delivers….

Meeting 53

Meeting B2B Comparison Guidelines 53

Waypoint Group

OCTOBER 17, 2019

That’s why they decided to leverage TopBox TM combined with Waypoint Group’s in-depth understanding of customer feedback. Having somebody like Waypoint that has the B2B expertise to go with putting feedback to work really amplifies the feedback you get.”. Customer responses are extremely powerful!”. This is about feedback.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Seaton CX

MAY 16, 2024

When done correctly, the customer journey mapping process reveals the “Moments of Truth”—those critical interactions a customer has with your company that have an oversized impact on their experience and, ultimately, their loyalty. Recruiting methods vary greatly between B2C and B2B companies.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. Actionability is also, as we believe, one of the essential aspects of customer experience management.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

SurveySensum

FEBRUARY 19, 2024

According to Crayon: A study shows that 90% of businesses report that their field of business has gotten more competitive than before.” So, provide them with better customer support, listen to their needs, and answer their queries. Doing so will ensure that you are providing value to customers.

Customer Centricity 52

Customer Centricity Tips Innovation Analysis 52

PeopleMetrics

FEBRUARY 25, 2022

If it goes poorly for whatever reason, the customer could churn or even spread negative word of mouth. Voice of Customer (VoC) or customer listening. Voice of customer refers to the aggregate picture of your customers' expectations, preferences, dislikes, and feedback over time. CX metrics and KPIs.

Customer Experience 71

Customer Experience Net Promoter Score Customer Journeys Touchpoint 71

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Listen to Your Voice of Customer Programs. Learn from Customers. Adjust and Iterate Your Process.

Customer Retention 63

Customer Retention How To Customer Success B2B 63

Thematic

JUNE 13, 2023

More businesses aim to capture Voice of Customer (VoC) data each year. But only 14% of marketers feel customer experience is their strongest company trait. You already know you need an amazing customer experience (CX) to keep retention high. B2C and B2B businesses can both use VoC programs.

Voice of Customer 62

Voice of Customer Tools Customer Experience Net Promoter Score 62

Wootric

DECEMBER 21, 2018

Through CXInsight’s proprietary sentiment analysis and feedback classification , our customers have imported over 300 data sets to analyze 2 million+ customer feedback comments spanning both B2B and B2C ecosystems. Triggering surveys from Salesforce and Zendesk with richer metadata to easily segment your customers.

Analytics 67

Analytics Survey e-support Analysis 67

Customer Alignment

MARCH 2, 2018

One thing she was going to be tasked to do was to review their Voice of Customer (VoC) programme. She was keen that the tail wouldn’t wag the dog and that the Customer and CX strategy drove measurement and not the other way around.

Chief Customer Officer 99

Chief Customer Officer Customer Journeys Customer Experience Roadmap 99

Totango

OCTOBER 13, 2020

Customers who become advocates stimulate enterprise growth and drive value. The Impact of Turning Customers Into Advocates. B2B buyers have a complex and formal buying process, involving multiple people across departments. Gather Customer Sentiment Regularly.

Strategy 62

Strategy Effort Score B2B Customer Success 62

ijgolding

NOVEMBER 13, 2018

In the ‘Customers 2020 Progress Report’ ( Walker ), it is predicted that Customer Experience (CX) will surpass price and product as the key differentiator by the year 2020. Right now, CX and Voice of the Customer (VoC) are considered to be the two most important areas of improvement if a business wants to remain competitive.

B2B 185

B2B B2C Automotive Retail 185

Daniel Group

SEPTEMBER 1, 2019

While there’s usually nothing wrong with an 8, Bain & Company, the developers of NPS, report that over 80% of referrals come from customers who score 9 or 10. We’ve found this metric to hold true in our own experience conducting voice-of-customer surveys in B2B industrial markets.

Loyalty 53

Loyalty Net Promoter Score NPS System 53

Customer Bliss

JULY 13, 2018

It’s the leader in the telecommunications market for the country, providing voice, mobile, cloud, data and SMS services for both B2B customers and the general public. MTN Cameroon is a subsidiary of MTN Group which is based in South Africa and spans 22 countries in Africa.

Telecommunications 141

Telecommunications Industry Effort Score Chief Customer Officer 141

Waypoint Group

JANUARY 23, 2015

When logging into a SaaS vendor, B2B employees need to get right to the point. There’s no time to mess around with formalities, clicking through a complicated web of buttons to get answers or generate a report. The combination of the two tells management that the data is trustworthy and is reflective of customers as a whole.

B2B 40

B2B NPS Guidelines Metrics 40

Waypoint Group

SEPTEMBER 4, 2019

He related to Steve an experience he had had recently while working with customer team (not just the primary contact). One key contact reported that the services were “great!” missed customer expectations). However, in the survey another person in the account related her disappointment with the process. It’s a disaster!”

Examples 40

Examples Net Promoter Score Feedback Survey 40

Lumoa

MARCH 20, 2018

Whether you’re new to customer experience or coming for little inspiration, this is the right place. Actionability is also, as we believe, one of the essential aspects of customer experience management. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

ClearAction

APRIL 18, 2020

While useful, the effort and bandwidth dedicated to one-by-one fixes should be balanced with impact on the subset of a subset of customers (survey participants are a small percentage of the customer base, and poor raters are a smaller percentage still). To differentiate customer experience, set your sights higher than industry norms.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

Forrester's Customer Insights

JUNE 3, 2016

For example, in 2016, data and analytics pro's reported that still only 49% of business decisions are made using quantitative information and analysis - as opposed to subjective factors such as experience, gut feeling, or opinions (up 3 percentage points from 2015). The return on the investment doesn't seem to be where it should be.

Customer Insights 20

Customer Insights B2C Analytics B2B 20

GetFeedback

MAY 13, 2019

Building a cross-functional voice of customer program will give your customers a greater presence within your decision-making process and help create positive experiences, generate more referrals, and overall improve your customer satisfaction. Listening to customers is the new disruption in the B2B and B2C world.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. So let’s start!

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led.

B2B 48

B2B Customer Experience Customer Centricity Customer Experience Management 48

Amity

APRIL 25, 2016

Bill's blog posts will help you establish the guidelines to capatalize on associate commitment whole delivering exemplary customer service. Deliver the World's Best Customer Experience. GVP Customer Success - Oracle Marketing Cloud. Brandon Hickie. Market Strategy Manager - OpenView Venture Partners. OpenView Labs.

Customer Success 48

Customer Success Chief Customer Officer Consulting Customer Centricity 48

ClearAction

MAY 18, 2017

Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices. All of the other efforts in the list above are means toward this end. But don’t throw the baby out with the bathwater!

ROI 54

ROI Feedback Survey Financial 54

ECXO

DECEMBER 20, 2023

Marketers, and enterprise software vendors from dta and analytics to voice of customer, have spent the past 20 to 30 years trying to work out how to get it right – with mostly disappointing results. Next, your customers have become your biggest regulators and they aren’t impressed with just any personalisation.

Customer Experience 52

Customer Experience Effort Score B2B ROI 52

SmartKarrot

APRIL 18, 2022

A combination of activities conducted on the SmartKarrot platform allows the Customer Success Managers to review what features are being used and understand the patterns of usage. This includes examining the ‘Product Console’ and ‘Feature Usage Report.’ You might also like: What Is Voice of Customer (VoC) and Why Is It Important?

Customer Success 10

Customer Success Survey Software Voice of Customer 10

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Melinda Gonzalez. Morika Georgieva.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

ChurnZero

APRIL 12, 2019

If you find yourself wondering these exact same questions, then you should check out our on-demand webinar with Julia Ahlfeldt, where she breaks down what it takes for an organization to truly put the customer at the center of their business. During this webcast we also learned: The key aspects of customer-centric business practices (e.g.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score Self Service 14

CloudCherry

DECEMBER 1, 2018

Who’s accountable for ensuring that every single customer encounters a well-designed and well-executed experience – regardless of where they are in their journey? In today’s B2B world, customer experience management (CEM) often falls to the customer success team. Customer experience involves everyone’s voice.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Privacy of preference information is essential.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Privacy of preference information is essential.

Customer Experience 49

Customer Experience Video Sales ROI 49

CloudCherry

OCTOBER 30, 2018

Who’s accountable for ensuring that every single customer encounters a well-designed and well-executed experience – regardless of where they are in their journey? In today’s B2B world, customer experience management (CEM) often falls to the customer success team. Customer experience involves everyone’s voice.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Mr. His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Bruce authored many of Forrester’s most popular research reports. Dennis Wakabayashi. Jeanne Bliss.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Mr. His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Bruce authored many of Forrester’s most popular research reports. Dennis Wakabayashi. Jeanne Bliss.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

ChurnZero

MARCH 22, 2019

This was just one of the takeaways from our well-attended webinar this week on- Understanding the Real Impact of Improving Retention and Customer Success Best Practices. To better understand the impact, we had Rob Belcher, Managing Director at SaaS Capital share benchmarking data from their eighth annual survey of private B2B SaaS companies.

Customer Retention 61

Customer Retention Customer Centricity Customer Success Sales 61