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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 226
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. The question most B2B firms should ask themselves is ‘how do we stand out when our products and prices are similar to our competitors’? Which metrics should you use to track to measure performance and demonstrate ROI?

B2B 130
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Three Tips to Fire Up Your Customers to be Your Best Sales Force!

Daniel Group

Three Tips to Fire Up Your Customers to be Your Best Sales Force! At The Daniel Group, we are learning more and more about referral activity in the B2B world, and we now have three tips to help you increase your referral activity and fire up your customers to become your best sales force.

Sales 105
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B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Firmographics: such as company size, industry, and annual revenue.

B2B 99
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5 Ways B2B CX Stands Apart

InteractionMetrics

McKinsey & Company reports that B2B companies score substantially lower on customer satisfaction than consumer companies. One reason B2B companies underperform on customer satisfaction is they are more complicated — with more moving parts — than retailers. It’s a true partnership.

B2B 52
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Challenges Of B2B Outsourced Inside Sales

Magellan Solutions

Challenges of having an outsourced inside sales . In a 2016-2017 talent shortage survey, employers found sales positions to be among the most difficult roles to fill, beating out even engineers, management, and executive roles. Hiring inside sales employees is a big investment. What do inside sales outsourcing companies do?

Sales 52
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Best Sales Productivity Tools to Boost Efficiency

SurveySparrow

Today, almost any professional activity can be automated, and sales management is no exception. Simply put, the right combination of sales tools can skyrocket your productivity levels. Still, several productivity and automation software services come in handy for most sales processes.

Tools 52