Thematic

APRIL 17, 2024

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. What is Customer Experience Analytics? Customer Experience Analytics (CXA) is the process of collecting, analyzing, and understanding customer data. Why is Customer Experience Analytics important?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Optimove

FEBRUARY 8, 2021

So today, on our Smart CRM Basics series, we want to take you through a 4-minute drill and just see for a moment how all the moving parts of eCommerce marketing at scale are making sense together. And so, as we all know, eCommerce marketing revolves around any marketing activity done on an online store. The Power of ML.

Ecommerce 59

Ecommerce CRM Marketing B2C 59

Kustomer

DECEMBER 27, 2023

Kustomer is proud to announce CRM Powered Proactive Messaging is now generally available! By leveraging data analytics and predictive modeling, businesses can identify potential issues and offer solutions proactively. Moreover, it helps set your brand apart in a competitive market. Why is this important?

CRM 52

CRM Customer Retention Loyalty Analytics 52

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

FEBRUARY 8, 2021

So today, on our Smart CRM Basics series, we want to take you through a 4-minute drill and just see for a moment how all the moving parts of eCommerce marketing at scale are making sense together. And so, as we all know, eCommerce marketing revolves around any marketing activity done on an online store. The Power of ML.

Ecommerce 52

Ecommerce CRM Marketing B2C 52

InMoment XI

FEBRUARY 14, 2024

However, all your customers want the same thing: to be able to interact with their brand on their terms. This approach ensures that customers can interact with a business or brand consistently regardless of whether they are using a website, a mobile app, social media, a physical store, or any other channel.

Omni-Channel 260

Omni-Channel Customer Experience Social Media Touchpoint 260

Optimove

FEBRUARY 16, 2023

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. For years, we’ve stressed one elementary point: marketers should invest in existing customers, as they are THE key to growth, especially in turbulent times. The essence?

CRM 52

CRM Sports Marketing Apparel 52

Lumoa

FEBRUARY 14, 2024

A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. External factors like market demand, pricing trends, or competitors’ initiatives can arise at any time, setting off a chain reaction that affects your overall CX. This is the quality that draws people to your brand.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

Optimove

JANUARY 27, 2022

Last year, when we first introduced the annual Heptagon Awards for CRM Excellence, we got lots of great feedback from clients, not only those who won. And what these thousands and thousands of words revealed to us is why we love CRM Marketing so much and why we love working with our clients and partners as much as we do.

CRM 40

CRM Marketing Omni-Channel Multi-Channel 40

Optimove

FEBRUARY 6, 2024

Learn what you need to evolve as a marketer with our advanced guide Download Now Why it Matters: Understanding the marketing strategies employed by iGaming operators provides invaluable insights for marketers and business leaders across the globe. This leads us to the next point.

Marketing 52

Marketing CRM Innovation Analytics 52

Lumoa

APRIL 28, 2024

times more likely to stick with a brand when their problems are solved quickly. Sales through Word-of-mouth Marketing : People are 90% more likely to trust and buy from a brand recommended by a friend. Their versatile platform goes beyond CX and offers solutions for employee experience, market research, and product feedback.

Self Service 208

Self Service Customer Journeys Feedback Analysis 208

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Brand Building. Source: Accenture.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

Optimove

FEBRUARY 2, 2023

This year, in addition to our stand and traditional  Happy Hour , we’ll be holding five 10-minute CRM Lightning Talks every hour, on the hour. This is a series of quick, insight-packed talks put together by our seasoned CRM experts and covering the hottest topics for 2023.  If your brand is attending, you will want to be there.

CRM 52

CRM Brands Data Consulting 52

Optimove

DECEMBER 8, 2021

In many ways, the iGaming industry is at the forefront of technological adoption, especially when it comes to customer experience and marketing technology. Again, as an industry where the brand plays a softer role, hard-earned proprietary data is a crucial differentiating factor versus competition. Where There’s a Will.

CRM 52

CRM Marketing Competitive Advantage Fashion 52

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 109

Marketing Social Media Advertising Tips 109

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. But, we have a top ten list that should get your market intelligence efforts moving in the right direction. Data Analytics: The foundational tool of your brand’s stack. It’s not, of course.

Tools 98

Tools Brands Ecommerce Advertising 98

Magellan Solutions

AUGUST 18, 2023

Sales optimization is essential for businesses to flourish in a competitive market. Sales optimization enhances customer experiences, fosters brand loyalty, and drives long-term success. AI tools for sales can predict sales performance by analyzing historical data and market trends. It goes beyond attaining targets.

Sales 98

Sales Tools Marketing Multi-Channel 98

Optimove

SEPTEMBER 14, 2021

When it comes to CRM marketing, finding the perfect message-audience fit can make a marketer’s day. Or, in more direct words: how we’re doing exactly what we preach – using our own product and ideas to scale CRM Marketing personalization in a way that increases engagement (and revenue from existing customers).

CRM 52

CRM Marketing Multi-Channel Communication 52

SmartMessage Blog

JULY 26, 2023

Brands can only achieve this by knowing their audience perfectly. Audience segmentation is a marketing method of dividing a broad target audience into smaller, more defined groups based on specific characteristics, behaviors, or preferences. Marketers benefit from segmentation in many aspects. What is Audience Segmentation?

Strategy 40

Strategy Marketing Customer Satisfaction CRM 40

Optimove

SEPTEMBER 9, 2021

When it comes to our main area of expertise – CRM Marketing – there’s one thing that’s always true: improvement goes hand in hand with smarts. The smarter your Relationship Marketing is, the better it’ll perform. But, at the core of it all, to make all these things even possible – marketers can’t just use any CDP.

Marketing 98

Marketing Customer Journeys CRM System 98

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media How To Healthcare 57

Optimove

DECEMBER 5, 2019

The challenges faced by CRM marketers are always evolving. It’s a living and breathing creature, as customer behavior and tech advancements play a cat and mouse game, leaving the marketer striving to keep up. The range of topics touched execution, orchestration, tech, and analytics. The place: Tel Aviv.

CRM 75

CRM Case Study Loyalty Marketing 75

Alida

MARCH 27, 2018

With more than 200 leaders in insight, innovation, marketing and customer experience in attendance, the luxurious MO was the perfect location for the sold-out, informative event. His team includes leaders from CX, customer analytics and big data, as well as insights, innovation, marketing and design. From big data to insight.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Magellan Solutions

MAY 3, 2021

Why Is the CRM System Vital for Telemarketing Services in the Philippines? You must have heard of the “seamless integration of CRM” sales pitch many times. CRM is not a mere lip service when it comes to the global BPO market. Most businesses and the public often associate CRM with customer satisfaction. Qualifying.

CRM 52

CRM Call Center ROI Touchpoint 52

Optimove

JUNE 3, 2023

Pivoting From Waterfall Marketing to Agile In today’s day and age, marketers aim to conduct personalized, one-to-one marketing with their customers – a goal that requires businesses to act with speed and agility. This is called the waterfall approach: it affects not only speed of execution, but the essence of marketing itself.

Marketing 52

Marketing Analytics Customer Centricity CRM 52

CSM Magazine

MAY 22, 2024

Salesforce CPQ simplifies the process by providing approved templates that maintain branding across all quotes. Using a recommendation system powered by analytics, sales representatives receive suggestions on products or upgraded features that might interest customers.

Sales 52

Sales Tools CRM Report 52

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing CRM Multi-Channel Sports 59

CSM Magazine

MAY 6, 2024

Online popup builders have become effective tools for creating interesting and dynamic experiences that increase user engagement, conversions, and brand loyalty. Users can simply edit features like text, photos, buttons, forms, and animations to reflect their brand identity and goals. Here are the three major pitfalls to avoid.

Analytics 52

Analytics CRM User Experience Tools 52

Oracle

MARCH 24, 2020

In the Experience Economy , customers are driving innovation, and digital marketers are challenged to capture a customer’s attention as soon as they can, and hold it — as there’s always another marketing message on the horizon. Thus, marketers need to stand out, but how can they? Trend #4: The rise of B2Me.

Trends 108

Trends Marketing Customer Experience Chatbots 108

Optimove

MARCH 9, 2023

Welcome to the first part of this two-part mini-series, where we discuss all the beautiful things a Multichannel Marketing Hub (MMH) can do for your business. A multichannel marketing strategy allows businesses to reach their target audience through multiple channels, increasing the chances of engagement and conversion.

Marketing 52

Marketing Social Media Telecommunications ROI 52

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Brands 60

Brands Social Media Fashion CRM 60

West Monroe

SEPTEMBER 17, 2023

That might leave you feeling unsure of how to proceed, with questions regarding use cases, benefits, risks—and how you can explain it to your spouse, let alone your Sales & Marketing teams. Because of the heightened efficiency and tools at the disposal of Sales & Marketing organizations, groups will be able to operate leaner.

Sales 52

Sales Marketing How To Effort Score 52

Optimove

MARCH 10, 2022

It’s especially true when this client is a telecommunications brand. Oh, and even more relevant to how Optimove can help with it, there’s one more thing that makes telco brands prime candidates to maximize the benefits of DX – the data. So, the need for a complete DX, and the potential it holds, are both as high as they can get.

Brands 52

Brands CRM Telecommunications Call Center Solutions 52

NetBase

AUGUST 18, 2020

Every brand has a marketing stack, aka Martech Tool Stack that they use to run campaigns and track measurable marketing outcomes. But not every brand has a good handle on what these tools are. And the pandemic forced brands to focus on efficiencies in every category. We’re guessing your brand can relate.

Tools 60

Tools Brands Ecommerce Social Media 60

SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is what brands want. And this will help you to set your brand apart from competitors.

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

NetBase

FEBRUARY 26, 2020

There’s so much noise online that brands find it increasingly challenging to quickly and accurately distinguish between critical and non-essential business issues. Next generation consumer and market intelligence makes short work of this dilemma, offering a combo approach that’s reveals the diamond in the rough. Business profiles.

Consumers 67

Consumers Brands Social Media Marketing 67