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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Preparing for a Comprehensive Competitive Analysis Before diving in, define clear objectives for your analysis.

Analysis 260
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5 Creative Ways to Use AI for Sentiment Analysis

Lumoa

The secret lies in the capabilities of AI and its proficiency in conducting sentiment analysis. However, manually sifting through and evaluating this feedback can be incredibly time-consuming. In this article, we’ll explore five innovative and creative ways to leverage AI for sentiment analysis.

Analysis 208
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Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

In the past couple of decades, it has become more clear that consumers are after more than just the “product” they purchase. This type of analysis is called “driver analysis.” At InMoment, we use a technique called True Driver Analysis, which surpasses other approaches in quality of results.

Analysis 493
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The Benefits of Customer Profile Analysis for Business Growth

Lumoa

One of the best ways to do that is through a customer profile analysis. Even with such a simple explanation, it’s clear to see how conducting a customer profile analysis can result in business growth. This article will explore five of the most notable impacts of customer profile analysis on your company.

Analysis 208
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Connecting Customer Experience Goals to Financial Metrics to Prove ROI

CloudCherry

According to Gartner analyst Ed Thompson, it’s a challenge when you’ve got hundreds of metrics to track and multiple departments to apply these metrics to. To accurately measure your CEM’s ROI, you need to pay close attention to key metrics that will determine the outcome of any customer experience initiative.

ROI 256
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Customer Sentiment Analysis Vs. Emotions Analytics

Feedbackly

One is the good old customer sentiment analysis, while the other is the customer emotions analytics. What is Customer Sentiment Analysis? It’s a popular metric used by businesses across various industries to gauge their relationship with the clientele. Sentiment Analysis vs. Emotion Analytics: Which is Better?

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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

Retail 208