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Happiness in Customer Experience: A Competitive Advantage

Lumoa

This article addresses the importance of happiness in customer experience, explains how happiness can drive growth and become a competitive advantage, and is inspired by the fireside chat “How can we use the science of happiness in CX?” Understanding emotions and what triggers them is at the core of every customer experience strategy.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Preparing for a Comprehensive Competitive Analysis Before diving in, define clear objectives for your analysis.

Analysis 260
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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Leveraging unstructured data analytics is the key to transforming this raw data into actionable insights that can transform your customer experience strategy. Traditional data analysis techniques fall short in making sense of this unstructured data, leading to missed opportunities and incomplete insights.

Analytics 488
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Competitor analysis secrets: Win the business battle [Free template]

BirdEye

.” That’s where competitor analysis comes into play. This powerful tool lets you dissect your competitors’ strategies, strengths, and weaknesses, enabling you to make data-driven decisions that propel your business forward. Table of contents What is competitor analysis? Being excellent is still paramount.

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Your Guide to Mastering Brand Reputation Management

InMoment XI

In this comprehensive guide, we will delve into the intricacies of brand reputation management, exploring strategies, key components, pitfalls to avoid, and the role of online and employee reputation management. How to Create a Brand Reputation Strategy Creating a brand reputation strategy may seem daunting at first.

Brands 378
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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Analyzing unstructured data requires more advanced techniques than standard data analysis. Normal data analysis won’t be able to tell you about a customer’s feelings related to your brand, and how those feelings will affect their interactions with your brand in the future. Where Does Unstructured Data Come From?

Data 260
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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

Competitive Advantage Organizations that optimize their contact centers are better positioned to differentiate themselves in the market by delivering superior customer service. This can contribute to a competitive advantage and increased customer loyalty. Whether it is NPS, first call resolution, or customer churn rate.