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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

Once you’ve fine-tuned your brand experience and product pricing, you can begin to promote customer loyalty through marketing campaigns. As you plan your marketing strategy, prioritize brand voice and consistency across all of your channels (e.g. social media, email marketing, online advertising, and in-store promotions).

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7 insurance marketing strategies to help increase revenue

BirdEye

If so, then effective insurance marketing strategies are the way to go. These strategies aren’t just about getting more clients, it’s also about retaining existing ones and making sure they keep coming back for more. Paid advertising Another effective tool is paid advertisements.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

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4 Ways To Build A Better Loyalty Program

ERDM

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

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13 Proven auto repair marketing strategies to boost sales

BirdEye

That means you need more strategies in your pocket to stand out from your competitors. Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates.

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3 Ways Travel Brands Can Transform Their Loyalty Programs in Response to Covid-19

Oracle

And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. Travel loyalty reimagined. Travel loyalty programs matter to consumers, and so do their responses to the pandemic.