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Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

That’s precisely what audience insight tools do. These tools enable you to uncover trends and audience interests, allowing you to run well-targeted campaigns that propel your business forward. With audience insights tools, you gain a competitive advantage, ensuring you hit the bull’s eye with every piece of content you produce.

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Top Five Obstacles to Customer Centricity #4 Multi-channel Journey

Peter Lavers

Respondents are asked how well each statement describes their business, and the 4th most agreed with statement is : “My company hasn’t mapped the multi-channel customer. journey or isn’t managing it well”. Blame cultures from one channel to another. and all the channels they currently or will use.

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How to create buyer personas + Free template

BirdEye

Knowing your customers is an integral part of your business’s success. It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. Talking to your customers helps you discover their pain points, motivations, and needs.

How To 109
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Referral marketing software for the win: Our top 20 picks

BirdEye

When customers have a recommendation from a friend, they are 4x more likely to make a purchase. Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. In this blog post, we’ve listed out 20 best referral marketing software tools to level up your referral game.

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Attract more diners – 10+ Strategies to do digital marketing for restaurants

BirdEye

This shift in consumer behavior has made digital marketing a crucial tool for restaurants to thrive in a competitive landscape. Digital marketing for restaurants improves your bottom line significantly by using evergreen digital marketing trends like email or website compared to traditional channels.

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Increase revenue with local lead generation

BirdEye

Table of contents Overview: Local lead generation Local lead generation advantages Top local lead generation strategies Popular lead acquisition tools FAQs about local lead generation Final thoughts on local lead generation Overview: Local lead generation Local lead generation is a location-based approach to pinpointing customers in a specific area.

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The complete guide to social media management for modern businesses

BirdEye

Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base. In this comprehensive guide, we’ll walk you through everything you need to know about social media management for local businesses.